The Digital Audio revolution

The Digital Audio Revolution

Erik Barraud | Product Manager

Who listens to online music?

Music is part of our lives, just not like

before

The way we consume music has evolved

We can now consume music in many different ways

On Demand Live Radios Custom Radios

It’s now interactive, connected and tailored

around users… = New opportunities for publishers &

advertisers

So what’s different now?

What does it mean for the industry? Less people are buying CDs

Publishers and Artists need new revenue models

Advertisers want to Digital Audio to be as easy as Display or Video+

+

=Great opportunity for an Ad Tech company to power

the Digital Audio Revolution !

AdsWizz in that ?

We are not an airline

We power the Digital Audio revolution

Audience Analytics Ad-Servering Audio StreamingSSPDSP

Real-Time bidding

Real-Time reportsSupply intelligenceContent analysis

Mobile SDKsReal-Time ad insertion

Some numbers#5B +impressions per month#3500+ broadcast stations#10 000 custom stations#1000 podcast shows#100+ Amazon nodes#1+ Million concurrent sessions #90 Swizzers#7 offices world wide

How do we use Big Data?It’s not only looking smart

Understand user trends

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UK Online Listening Media Day

Lunch breakDaily peak

Commute

Real-time user profiling

Real time bidding

RTB is like the stock exchange

Traditional “small” data solutions simply don’t work

For every single transaction we collect 20+ data points

Applied to 5+ billion monthly impressions

A database which grows by 1TB per day

Good luck serving close to real-time queries with MySQL

+

=+

We see big data very pragmatically

Fast & Fresh Data + not a lot + good for a few KPIs = Speed Layer

Fast but not Fresh Data + a lot (standard) + precise = Batch Layer

Slow but not fresh data + a lot (ad-hoc) + good / down sampling = ad-hoc layer

An evolving tech stack

Some of the cool brands we work with

Join the ride

We are looking for new Swizzers to join

BIG DATA ENGINEER FOR DATA SCIENCE TEAM

MAD DEVOPS NINJA

SUPER TEAM LEAD WEBAPPS

INTERGALACTIC SENIOR FRONT END DEVELOPER

SUPER VILLAIN (ÜBER JAVA DEVELOPER)

CLOUD SYSADMIN…jobs@adswizz.com

Erik Barraud Product Managererik.barraud@adswizz.com@followadswizz