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Understanding Data Science
and why is it important for your business
by Dr. Lau Cher Han
Cher Han PhD. MInfoTech. BInfoTech
Directory of Academy
Chief Data Scientist
Data Scientist &Full Stack Developer
Chief Technology Officer
What era we are in ?
Dr. Lau Cher Han
We are in the Data Era.
Jack Ma CEO, Alibaba
Dr. Lau Cher Han
Dr. Lau Cher Han
Why do we need data science?
Dr. Lau Cher Han
Not only the amount of data increased,
The channels to produce data also increased.Dr. Lau Cher Han
Find reliable signals from the noises.
Dr. Lau Cher Han
Case Studies
Dr. Lau Cher Han
Airasia uses Data Science to optimize their routes
1% is about 14 million kg of fuel, by saving 15 miles per landingDr. Lau Cher Han
UPS spent USD $1.5 billion per year on Data Science
For every 1 mile saved per driver per day,
to save 1.5 million gallons
of fuel per year (USD$ 50 million)
Dr. Lau Cher Han
After implementing data science in social media monitoring
Malaysia Airport Page gain
1000% of positive Facebook posts.
Dr. Lau Cher Han
Personal Experience
Dr. Lau Cher Han
48% of the attendees who sign up for free event
drop out.
But,
Dr. Lau Cher Han
78% of the attendees
attend if you charge a fee as low as RM 10Dr. Lau Cher Han
So, what is inside Data Science?
Dr. Lau Cher Han
Dr. Lau Cher Han
Data Science Technical Roadmap
Data Science Framework
Big Data Warehousing NoSQL
Probability and Statistics
Data Processing Tools
Scripting Languages
Model Evaluation
Interactive Visualization
RDBMS
Exploratory Data Analysis
RegressionsText AnalyticsUnstructured Data Processing
Modelling Quantitative Analysis
MapReduce
Data Handling
Fundamental Knowledge
Technical Skills
Business Applications
Data Storage Technologies
Data Wrangling
Trees and Forest Natural Language Processing
Data Mining and Analytic Techniques
Applications
Decision Making
Dr. Lau Cher Han
Common Questions
Dr. Lau Cher Han
# 1 - More data helps us to make better decisions?
No!
Dr. Lau Cher Han
Dr. Lau Cher Han
What is for lunch?
NO!
# 2 - I have no technical knolwedge, I can’t do data science
Dr. Lau Cher Han
How did our ancestors survive?
How did our ancestors survive?
They are empowered by tools.
# 3 - Data Science tools are expensive.No!
Dr. Lau Cher Han
Most of the data science tools are open-source.
Dr. Lau Cher Han
Technology is becoming a commodity.
Dr. Lau Cher Han
Dr. Lau Cher Han
Three Benefits of Applying Data Science
• Deep understanding of your customers.
• Additional layer of evidence for stakeholders.
• Optimize your resources.Dr. Lau Cher Han
Three things you can start todayDr. Lau Cher Han
# 1: Start wearing a data scientist hat.
if you can’t find a hat, get a pair of glasses
Dr. Lau Cher Han
# 2: Pick up a tool
If programming is not your thing, you can even start using Excel.
Dr. Lau Cher Han
# 3: Start AnalyzingAnalyzing your customers, facebook friends, the pile of name card that is
sitting in the corner…anything!
send me an email and I will tell you what’s next.
Dr. Lau Cher Han
Look deep into nature, and then you will understand everything better.
Albert Einstein
What’s next?
More about data scientist
http://www.thedatasciencehandbook.com
All graphics used in this slides are
cherhan
@cherhan
cherhan@thelead.io
http://www.cherhan.net
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