10 TIPS
Michelle Bejian Lotia, Senior UX Researcher @mblotia michellelotia@notonthehighstreet.com
FOR STARTING UPUX RESEARCH
1 Approach your role like a research problem.
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2 Talk to the market research team. A lot.
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3 If you have an optimisation team, work together.
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4 Start small and achievable with a current pain point.
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5 Work faster. Insight, not deliverables.
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6Collaborate. Effectiveness is as much about how you work as what you find.
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6Collaborate.
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7Prioritise. You can’t do research on everything.
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8 Transition from reactive to proactive.
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9 Be more than usability testing.
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10 Share insights. The positives and the issues.
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10 Share insights. !
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11 Be patient and keep moving forward.
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Your questions? Challenges? Tips?
Michelle Bejian Lotia, Senior UX Researcher @mblotia michellelotia@notonthehighstreet.com