簡報美學（20160121 於鴻海內湖總部）

AESTHETIC

MARKETING,

系列課程

簡報美學In Presentation

Aesthetics

WE PRESENT

FREQUENTLY

我們常需做

簡報

Getting No Point

全都重要

Boring

君子之交

Lack of Creativity

缺乏亮點

Frozen

十成不變

Unprofessional

素人特質

這⋯不完全是你的錯

認知 落差

知識 落差

手法 落差

基礎技巧外顯能力

基礎技巧外顯能力 內容功力

C SI O

商業簡報製作關鍵要素

對內 對外

說明簡介 解決方案 例行報告

告知

what

說服

agree your what

改變

help your what

Communication

溝通

Promotion

宣傳

Persuasion

說服

Effect

影響

Empathy

感動

Empathy

感動

Comprehension

理解

Comprehension

理解

Appeal

吸引

3 FACTORS FOR

COOL/AWESOME PRESENATATION

又酷又讚的簡報 都具備

大要素3

首先要能 凝聚觀眾的

目光 EYE-CATCHING

再來要能 一目瞭然的

表達

HIT THE POINT

最後要讓 簡報變得超

有趣AMUSING

簡報內容 製作趨勢

S L I D E

T R E N D

C O N T E N T

V I S U A L

視覺化內容

F E W E R

少 字

W O R D S

M O R E

多 圖

I M A G E S

E V O L U T I O N

T E M P L A T E

版 型 進 化

LET IMAGES TELL YOU STORIES

R U L E S

B R E A K

打 破 窠 臼

C L E A

S I M P L E

極 簡

滿 版 圖 片

B I G & F U L L

I M A G E S

較 大 字 型

L A R G E R

F O N T S I Z E

留 空

S P A C E

R E S E R V E

Back to 1984

有 意 涵 的 背 景

I M A G E R Y

B A C K G R O U N D

D E S I G N

F L A T

扁平化設計

P L A N E

I C O N S

平 面 圖 示

HELVETICA

HELVETICA NEUE

TRAJAN

CENTURY GOTHIC

FUTURA

仿宋 圓體

黑體

ZAPFINO

COPPERPLATE GOTHIC

COURIER NEW

隸書

楷書 SQUARE 721

TIMES NEW ROMAN

VERDANA

ROCKWELL

S E L E C T E D

F O N T S

字 型 變 化

B O L D

C O L O R S

色 塊

F I L T E R E D

P H O T O S

濾 鏡

A T T R A C T I V E

I N F O G R A P H I C S

資 訊 圖 表 引 力

Common among adults aged between

5535

80Americans will have LBP at least once in their lives

60in 80% Americans will have LBP again after treatments

Largest & common cause ofwork-related absencein UK & US respectively

2 B USD yearly cost lost in USE L E M E N T S

I N T E R E S T I N G趣 味 性 元 素

METHODOLOGY

感性情境舖陳

理性訊息重點

呈現視覺溝通

VISUALI ZATION MAP

字體 色彩

模版

文字

圖像

圖示

圖表

強調

工具

3STEPSOF EXTRACTION

WAYS TO CONSTRUCT THE NARRATIVE

故事化

STORYTELLING

故事架構

STRUCTURE

情境舖陳

SCENARIO

+

5SECTIONS段論

T O S T R U C T U R E Y O U R

P R E S E N T A T I O N

7STEPS

TO START YOUR NARRATIVE

BULLET POINTS

TRANSFORM YOUR TEXT CONTENTS

KILLING ME SOFTLY WITH HIS…

VIA MAGICAL WAY

HAVE YOU EVER EXPERIENCED…

簡報 經驗

THE MORE BULLET POINTS

THEY PUT愈多 條列

THE LESS ATTENTION

YOU PAY愈少 關注

FINALLY, THE PRESENTATION

IS KILLED SOFTLY BY BULLET POINTS 幫 這

簡 報 送 終

BECAUSE OF BULLET POINTS

• CALLOUS

• UNFEELING

• COLD-BLOODED

• UNEMPATHIC因為這些 冷酷無情 小 點 點

HOW TO KEEP OUR EYES

PENED

WE NEED TO BE STIMULATED

VISUALLY RATIONALLY MENTALLY

身 心 靈 的 刺 激

AND KEEP US

EXCITEDIN EVERY SINGLE SLIDE

CLEAR & SIMPLE DIFFERENT INTERESTING

簡 異 趣

TRANSFORM THE BULLET POINTS

VIA MAGICAL WAY

1 2 3

三 個 魔 法 帽

CLEAN THE VENUE

1

清 理 現 場

Analyze Further Process Maps AnalysisN

•  A few AoA-AumeEic CEocess aAalLsis Gools will allow us Go examiAe Ghe eAGiEe CEocess foE imCEoIemeAG oCCoEGuAiGiesN  DiscoAAecG aAalLsisN

  )aCs: Places oA Ghe As-Is CEocess maC GhaG haIe iAcomCleGe 7aGa oE iAfoEmaGioAN

  /e7uA7aAcies: Places oA Ghe As-Is CEocess maC wheEe GhiA:s aEe EeCeaGe7 (EewoEk looC N

  UAcleaE EeDuiEemeAGs: IAcomCleGe cusGomeE iAfoEmaGioAN  CoAflicGiA: objecGiIes: (xamCle: fasGeE/cheaCeEN  UAcleaE haA7-offs: Look foE cEoss-fuAcGioAal bEeak7owAN

  -oA-Value A77 AAalLsisN  Value-A77iA: AcGiIiGLN

  SomeGhiA: chaA:es M iACuGs aEe GEaAsfoEme7 iAGo ouGCuGsN  The ouGCuG musG be Ei:hG Ghe fiEsG GimeN  The cusGomeE musG be williA: Go CaL foE Ghe acGiIiGLN

  7 Mu7aN

  CLcle Gime aAalLsisN

EXAMPLEA TYPICAL

1

Analyze Further Process Maps AnalysisN

•  A few AoA-AumeEic CEocess aAalLsis Gools will allow us Go examiAe Ghe eAGiEe CEocess foE imCEoIemeAG oCCoEGuAiGiesN  DiscoAAecG aAalLsisN

  )aCs: Places oA Ghe As-Is CEocess maC GhaG haIe iAcomCleGe 7aGa oE iAfoEmaGioAN

  /e7uA7aAcies: Places oA Ghe As-Is CEocess maC wheEe GhiA:s aEe EeCeaGe7 (EewoEk looC N

  UAcleaE EeDuiEemeAGs: IAcomCleGe cusGomeE iAfoEmaGioAN  CoAflicGiA: objecGiIes: (xamCle: fasGeE/cheaCeEN  UAcleaE haA7-offs: Look foE cEoss-fuAcGioAal bEeak7owAN

  -oA-Value A77 AAalLsisN  Value-A77iA: AcGiIiGLN

  SomeGhiA: chaA:es M iACuGs aEe GEaAsfoEme7 iAGo ouGCuGsN  The ouGCuG musG be Ei:hG Ghe fiEsG GimeN  The cusGomeE musG be williA: Go CaL foE Ghe acGiIiGLN

  7 Mu7aN

  CLcle Gime aAalLsisN

WIPE OUTTHE EXPLANATIONS

1

RELAYOUT SLIDES

2

重 新 佈 局

UNDER 5 MESSAGES PER SLIDE

Analyse Further Process Maps Analysis

Disconnect analysis Non-Value add analysis Cycle time analysis

Gaps Redundancies Unclear requirements Conflicting objectives Unclear hand-offs

Disconnect analysis

Analyze Further Process Maps AnalysisN

•  A few AoA-AumeEic CEocess aAalLsis Gools will allow us Go examiAe Ghe eAGiEe CEocess foE imCEoIemeAG oCCoEGuAiGiesN  DiscoAAecG aAalLsisN

  )aCs: Places oA Ghe As-Is CEocess maC GhaG haIe iAcomCleGe 7aGa oE iAfoEmaGioAN

  /e7uA7aAcies: Places oA Ghe As-Is CEocess maC wheEe GhiA:s aEe EeCeaGe7 (EewoEk looC N

  UAcleaE EeDuiEemeAGs: IAcomCleGe cusGomeE iAfoEmaGioAN  CoAflicGiA: objecGiIes: (xamCle: fasGeE/cheaCeEN  UAcleaE haA7-offs: Look foE cEoss-fuAcGioAal bEeak7owAN

  -oA-Value A77 AAalLsisN  Value-A77iA: AcGiIiGLN

  SomeGhiA: chaA:es M iACuGs aEe GEaAsfoEme7 iAGo ouGCuGsN  The ouGCuG musG be Ei:hG Ghe fiEsG GimeN  The cusGomeE musG be williA: Go CaL foE Ghe acGiIiGLN

  7 Mu7aN

  CLcle Gime aAalLsisN

Non-value add analysis

Identify The Value-Adding Activity Something Changes Right in The 1st Time Customer Will Pay

7 Muda

ARRANGEYOUR CONTENTS

2

CHEMISTRY IT

3

A SHARING IN MY SLIDESHARE POST

PLAY! YOU CAN HAVE A LOT OF FUN!

化 學 反 應

Analyze - Further Process Maps Analysis

Disconnect Analysis

Non-Value Add Analysis

Cycle Time Analysis

SUPER EASY WAY 1APPLY

LAYOUT + SHAPE + TYPOGRAPHY + COLOR ON TEXT BASE

3

DISCONNECT ANALYSIS

SUPER EASY WAY 2APPLY

PHOTO + LAYOUT + SHAPE + TYPOGRAPHY + COLOR ON TEXT BASE

Gaps

RedundanciesUnclear Requirements

Conflicting Objectives

Unclear Hand-offs

3

7

SUPER EASY WAY 3APPLY ICON + LAYOUT + TYPOGRAPHY + COLOR

3

Non-Value Add Analysis

7 Muda

Identify The Value-Adding Activity

Something Changes

Right in The 1st Time

Customer Will Pay

NOW, GIVE UP BULLET POINTS

REOPENEDEYES WILL BE

CHEMISTRYON YOUR SLIDE

在你的 簡報上 來一點

BASIC

化 學 變 化

THIS IS A TITLE�

•  THIS IS ITS CONTENT

•  THIS IS ITS CONTENT’S CONTENT

•  THIS IS ITS CONTENT’S CONTENT’S CONTENT�

NO CHEMISTRYWITH SINGLE ELEMENT ONLY

單一元素 難以產生 化學變化

5 ELEMENTSFOR YOU TO

PLAY

靠這五個味 來起點變化

HOW TO PLAY?

TYPOGRAPHY

SHAPE

LAYOUT: C+S+A

ICON

PICTURE

INTERACTIONS!

一定要

混搭

AT LEAST 2 ELEMENTS

APPLIED ON YOUR SLIDE

無二不成禮

CURRENT

TARGETH

L

FORMULA

CHA NGEYOUR

翻轉思維

LET’S

CHEMI STRY!

現學現賣

Company Profile

• Goal• Activating Your Life

• Vision• Sincerity• Practicality• Gradualism

• Mission• Innovation• Service• Team Work• Integrity• Flexibility

TRY IT

Activating Your Life

Company Profile

• Goal• Activating Your Life

• Vision• Sincerity• Practicality• Gradualism

• Mission• Innovation• Service• Team Work• Integrity• Flexibility

TRY IT

VISION

SINCERITY PRACTICALITY GRADUALISM

Company Profile

• Goal• Activating Your Life

• Vision• Sincerity• Practicality• Gradualism

• Mission• Innovation• Service• Team Work• Integrity• Flexibility

TRY IT

MISSION

INNOVATION

SERVICE

TEAM WORK

INTEGRITY

FLEXIBILITY

KEEP THEM

INTER ACTING

一直玩 直玩一 玩一直

TO MAKE YOUR SLIDES ALIVE

BIO LOGY

ASPECT

KNOWING HOW TO DEAL WITH SLIDES

CLEAR & ATTRACTIVEFROM THE

IF WE WANT TO KNOW MORE ABOUT

LEAFA

WHILE WE HAVE SOME CONTENTS TO SHARE

WE MIGHT PUT IT UNDER A

MICRO SCOPE

THE CONTENTS SHOULD BE EXTRACTED

IT TO SEVERAL PARTS

DIVIDE

DECOMPOSE YOUR CONTENTS TO SECTIONS

FOCUS ON A PART OF IT & GET

CLOSER

LOOK INSIDE EACH SECTION

UNTIL YOU FIND THE

COREDEFINE A CORE MESSAGE FOR EACH SECTION & ARRANGE A MESSAGE IN A SLIDE

THE MARVELLOUS DISCOVERY WE GET

ENJOY

VISUALISE THE MESSAGE WITH THE SLIDE CHEMISTRY WAY WE’VE TALKED

RAW DATA

BIOLOGICAL

DECOMPOSE IT

LOOK INSIDE

A MESSAGE A SLIDE

VISUALISE IT

T R A N S F O R M A T I O N

WAY TO OUR CONTENTS

BIO LOGY

TRY

The global age-standardised point prevalence of LBP (from 0 to 100 years of age) in 2010 was estimated to be 9.4% (95% CI 9.0 to 9.8). It was higher in men (mean: 10.1%; 95% CI 9.4 to 10.7) compared with women (mean: 8.7%; 95% CI 8.2 to 9.3). The age and sex distribution across regions was similar. DisMod-MR assumes a similar age pattern for all regions unless there are sufficient data points in a region to indicate a variation from the global age pattern. The large heterogeneity in the LBP dataset meant that there was no departure from the default of a common age pattern. Prevalence peaked at around 80 years of age. Age-standardised prevalence in 2010 was highest in western Europe (mean: 15.0%; 95% CI 14.1 to 16.0) followed by North Africa/Middle East (mean: 14.8%; 95% CI 13.8 to 15.9), and lowest in the Caribbean (mean: 6.5%; 95% CI 5.6 to 7.4) followed by central Latin America (mean: 6.6%; 95% CI 5.8 to 7.4).

LBP Prevalence

Dr Damian Hoy, University of Queensland, School of Population Health,Herston Rd, Herston, QLD 4006, Australia

RAW DATA

The global age-standardised point prevalence of LBP (from 0 to 100 years of age) in 2010 was estimated to be 9.4% (95% CI 9.0 to 9.8). It was higher in men (mean: 10.1%; 95% CI 9.4 to 10.7) compared with women (mean: 8.7%; 95% CI 8.2 to 9.3).

The age and sex distribution across regions was similar. DisMod-MR assumes a similar age pattern for all regions unless there are sufficient data points in a region to indicate a variation from the global age pattern. The large heterogeneity in the LBP dataset meant that there was no departure from the default of a common age pattern. Prevalence peaked at around 80 years of age.

Age-standardised prevalence in 2010 was highest in western Europe (mean: 15.0%; 95% CI 14.1 to 16.0) followed by North Africa/Middle East (mean: 14.8%; 95% CI 13.8 to 15.9),

and lowest in the Caribbean (mean: 6.5%; 95% CI 5.6 to 7.4) followed by central Latin America (mean: 6.6%; 95% CI 5.8 to 7.4).

DECOMPOSEYOUR CONTENTS

INTO SECTIONS

The global age-standardised point prevalence of LBP (from 0 to 100 years of age) in 2010 was estimated to be 9.4% (95% CI 9.0 to 9.8). It was higher in men (mean: 10.1%; 95% CI 9.4 to 10.7) compared with women (mean: 8.7%; 95% CI 8.2 to 9.3).

The age and sex distribution across regions was similar. DisMod-MR assumes a similar age pattern for all regions unless there are sufficient data points in a region to indicate a variation from the global age pattern. The large heterogeneity in the LBP dataset meant that there was no departure from the default of a common age pattern. Prevalence peaked at around 80 years of age.

Age-standardised prevalence in 2010 was highest in western Europe (mean: 15.0%; 95% CI 14.1 to 16.0) followed by North Africa/Middle East (mean: 14.8%; 95% CI 13.8 to 15.9),

and lowest in the Caribbean (mean: 6.5%; 95% CI 5.6 to 7.4) followed by central Latin America (mean: 6.6%; 95% CI 5.8 to 7.4).

LOOK INSIDEEACH SECTION

TO DIG OUT THE CORE MESSAGE

HIGH:Western Europe is 15.0% North Africa/Middle East is 14.8% A MESSAGE

A SLIDE

The global point prevalence of LBP (from 0 to 100 years of age) in 2010 is 9.4% men is 10.1%, women is 8.7%

LOW: Caribbean is6.5% Central Latin America is 6.6%

1

2

3

in 2010(from 0 to 100years of age) 9.4

10.1 8.7Dr Damian Hoy, University of Queensland, School of Population Health,

Herston Rd, Herston, QLD 4006, Australia

PREVALENCE OF LBP

GLOBALVISUALISE IT

151ST

14.82ND

PREVALENCE OF LBP

HIGH DISTRIBUTION

VISUALISE IT

Dr Damian Hoy, University of Queensland, School of Population Health,Herston Rd, Herston, QLD 4006, Australia

VISUALISE IT

Dr Damian Hoy, University of Queensland, School of Population Health,Herston Rd, Herston, QLD 4006, Australia

6.56.6

1ST

2ND

PREVALENCE OF LBP

LOW DISTRIBUTION

BIO LOGY

PRO CESS

FOLLOW THE

TO DO SLIDES

D

L

A

V

THANKS

FOR YOUR

ATTENTION

美學行銷 Aesthetic Marketing

Presentation / Infographics Coach / Analysis / Design

Perpa Hsieh

perpahsieh@gmail.com

AESTHETICMARKETING,

perpahsieh.wix.com/amblog