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Tear Down The Walls. Our AIGA chapter has now established a shared purpose and three areas of focus to guide board activities. We’ve shifted our mindset from a club to a community, and transformed our chapter’s touchpoints, which now serve as symbols of our open, inclusive, and focused way of working together. We’ve also produced over 50 events focused on cultivating design ability, proving design impact, and uniting people. A few weeks ago, our chapter presented our story to leaders from 65 other chapters, at the AIGA Leadership Retreat in Salt Lake City. Here are the slides.
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TEAR. DOWN. THE WALLS.
OUR APPROACHTO CHAPTER GROWTH
@matthewmunoz@jonathanopp@joeschram
@aigaraleigh#aiganc
MEMBERS NON-MEMBERS
BOARD MEMBERS
NON-BOARD MEMBERS
DESIGNERS NON-DESIGNERS
A COMMUNITY of COMMUNITIES
TRIAD
TRIANGLE
EAST NC
WEST NC
CENTRAL NC
MEMBERS
FUTURE MEMBERsDROP ‘NON-MEMBER’ VERBIAGE
OTHER ORGs
EDUs
BIZsGOVTs
OUR BOARD ACTIVITIES will incite and nurture the growth of our community members
in order
To embolden the voice and amplify the impact of our local design community.
CHARLOTTE
DESIGNCOMMUNI
COMMONGROUND
CREATE A SHARED PURPOSEAND LIVE IT
Belief
Saturday, July 17, 2010
Belief Action
Saturday, July 17, 2010
DESIGNERS BRING IDEAS TO LIFE
Saturday, July 17, 2010
AND FRUITION
How can we help? designers thrive?
To create a place where designing thrives.
OUR CHAPTER’S SHARED PURPOSE
To create a place where designing thrives.
Through our board activities
To create a place where designing thrives.
Through our board activities
Raleigh, the region, and North Carolina
To create a place where designing thrives.
Through our board activities
Raleigh, the region, and North Carolina
The process of forming ideas with intent
To create a place where designing thrives.
Through our board activities
Raleigh, the region, and North Carolina
The process of forming ideas with intent
Designing is utilized broadly as a professional craft, strategic tool, and vital cultural force.
AREAS OF FOCUS
UNITE PEOPLENURTURE
DESIGN ABILITYPROVE
DESIGN IMPACT
To create a place where designing thrives.
OUR SHARED PURPOSE
ELECTED BOARD
UNITE PEOPLENURTURE
DESIGN ABILITYPROVE
DESIGN IMPACT
Supported by the Community Board
Saturday, July 17, 2010
Belief Action Impact
UNITE PEOPLEDESIGN ABILITY DESIGN IMPACT
HomegrownWeb 101Von Glitchka+
State of DesignExhibition(planning in progress)
Studio ToursMerry MingleTown Square+
2010-2012 / 50 EVENTS
Community Catalyst awards
6 total — AmyEricaWoodyJoeKeltyEllen
CHANGE THE MINDSET
Belief
CLUB
COMMUNITY
PRESIDE OVER
RESIDEWITH
FOCUS ON MEMBERSHIP
FOCUS ON PARTICIPATION
MONTHLYCOMMUNITYMEETING
Belief Action
Belief Action Impact
37 PEOPLE ON AVERAGEOVER 24 MEETINGSSKYPE, TRAVELERS, +
IDEATION, REPORTING,COMMUNITY PRESENTATIONS,FIND OPPORTUNITIES
START WITH SYMBOLS
Belief
START WITH SYMBOLS
START WITH SYMBOLS
Belief Action
Open tools
Open brand identity process
Open network — CreativeTriangle.me
Open funding — PursuitFund.org
START WITH SYMBOLS
Belief Action Impact
Members
2010 2011 2012
317
373
319
Twitter followers
2009 2010 2011 2012
53
418
853
1,540
888 #aiganc
Event pre-registrants (24 months)
0 1,5321,009
attended multiple events
65.86 %
0 1,423
Event pre-registrants (17 months)
1,085 have never
been members
2010 2012
Emails — Open rate
1,759
14%
2010 2012
Emails — Open rate
1,759
14%
30%
Email list — Size
1,759
2,688
2010 2012
Email list — Size
1,759
2,688
2010 2012
Email list — Size
1,759
2,688
2010 2012
963 new since 2010
ENGAGEMENT IS UP
TEAR. DOWN. THE WALLS.
COMMUNITYGROWS.
COMMUNITYGROWS.
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