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A PDF for a presentation we did at the ROMA/OGRA combined conference. Topic was leadership in municipal online. We chose to look at the big picture, talk about ideas of what was possible, pointing to a couple of good examples, and give some tips about how to start.
Citation preview
what if...ideas to become better online engagers
Julia Gradypartner/designer/creative thinkerBarking Dog Studios
Barking Dog Studios
www.barking.ca
meJulia Grady
designerartistactive citizenplace-makercreative thinker
Hello. I’m...
www.barking.ca
inspiring new ways to connect online
one of Canada’s oldest web firms1996 – today
educational. community. social change markets. planning. design. css. programming. testing. evaluation.
smart, fun team based in Guelph, Ontario
www.barking.ca
Barking Dog Studios
10 Carden Shared Spacea collaboration centre for NFP and FP organizations engaged in social change
www.10carden.ca
Downtown Guelph Business Associationurban renewal. advocacy. promotion. business development.
creating a vibrant and user-friendly downtownwww.downtownguelph.ca
who are you?what brought you to this session?
www.barking.ca
who are you?what brought you to this session?do you have any burning questions?
www.barking.ca
– why public policy should empower staff and citizens– taking a look at your internal resources– open-source, open-data and the possibilities– video for documentation, sharing and archiving– geo-tagged content/apps for better service delivery– accessibility and usability– branding and voice– architecture, metadata and tagging– google search, analytics, documents, etc.– creating a two-way conversation that gets to collaboration– building community: people networks - in-person, email, online– social media: blogging, micro-blogging, Twitter, Facebook, Flickr, YouTube, etc.– a new kind of online RFP - separate online planning from implementation
there are so many thingswe could talk about...
ideas
Barking Dog Studios
www.barking.ca
ideas
what if... you saw something comingand could get ahead of it?
the municipal onlinelandscape is changing
what if... you saw something comingand could get ahead of it?
what if... technology, social media andcitizen engagement collide?
it is happening. technology, social media andcitizen engagement are colliding.
are
two minute background.some work from the past 14 years
www.barking.ca
past workUniversity of Guelph, thecannon.ca [2009]
Barking Dog Studios
United Way, unitedwayguelph.com [2009]
Barking Dog Studios
past work
Hills of Headwaters, thehillsofheadwaters.ca [2004]
Barking Dog Studios
past work
Wilfrid Laurier Portal, wlu.ca [2004]
Barking Dog Studios
past work
Wilfrid Laurier, virtualtour.wlu.ca [2008]
Barking Dog Studios
past work
OUAC, electronicinfo.ca [2008]
Barking Dog Studios
past work
Downtown Guelph, downtownguelph.com [2007]
Barking Dog Studios
past work
Metrik Studio, metrikstudio.ca [2006]
Barking Dog Studios
past work
Trashy, gettrashy.ca [2007]
Barking Dog Studios
past work
Jane’s Walk, janeswalk.net [2009]
Barking Dog Studios
past work
guelph arts, guelpharts.ca [2004]
Barking Dog Studios
past work
Kate Schutt, kateschutt.barkingdogstudios.com [2005]
Barking Dog Studios
past work
City of Cambridge, cambridge.ca [2000/2007]
Barking Dog Studios
past work
Town of Orangeville, orangeville.ca [1999/2007]
Barking Dog Studios
past work
County of Wellington, county.wellington.on.ca [2005]
Barking Dog Studios
past work
Town of Mono, townofmono.com [2005]
Barking Dog Studios
past work
County of Dufferin, dufferincounty.on.ca [2005]
Barking Dog Studios
past work
the municipal challenge
to use technologyto truly engage citizens
Barking Dog Studios
www.barking.ca
ideas
the municipal challenge
to use technologyto truly engage citizens
move from document-centered to action-oriented
Barking Dog Studios
www.barking.ca
ideas
the municipal foundation
a desire and commitmentto authentically engage citizens
Barking Dog Studios
www.barking.ca
ideas
municipal leadership.
authentic two-waycommunication
municipal leadership.
authentic two-waycommunication
early input
municipal leadership.
authentic two-waycommunication
relationshipbuilding
early input
municipal leadership.
authentic two-waycommunication
relationshipbuilding
early input
welcomea shift incontrol
municipal leadership.
authentic two-waycommunication
relationshipbuilding
early input
feedbackloop
welcomea shift incontrol
municipal leadership.
authentic two-waycommunication
relationshipbuilding
early input
feedbackloop
welcomea shift incontrol
transparencyaccountability
accessible.
accessible. usable.
accessible. usable. engaging.
traits thatyour online
tools should have
accessible. usable. engaging.standards
compliance
traits thatyour online
tools should have
accessible. usable. engaging.standards
compliance
voice
traits thatyour online
tools should have
accessible. usable. engaging.standards
compliance
multiplelanguage(s)
voice
traits thatyour online
tools should have
accessible. usable. engaging.standards
compliance
voice
highlynavigable
language(s)
traits thatyour online
tools should have
accessible. usable. engaging.standards
compliance
search
voice
highlynavigable
language(s)
traits thatyour online
tools should have
online technology infrastructure
you need a broad visionand framework
to plan and quickly implementthen allow staff and citizens to use it by the minute
Barking Dog Studios
www.barking.ca
ideas
open-sourceand flexible site
architecture
technology. open-source it.
opendata/docstechnology. open-source it.
open-sourceand flexible site
architecture
“The point here isn't just that [open data] is a right, but that open data enhances democracy, increases participation and civic engagement and strengthens our economy.”
David Eaves (eaves.ca)public policy entrepreneur, open government activist and negotiation expert
opendata/docs
blogging& micro-blogging
technology. open-source it.
open-sourceand flexible site
architecture
mobile
opendata/docs
blogging& micro-blogging
technology. open-source it.
open-sourceand flexible site
architecture
mobile
socialmedia
opendata/docs
blogging& micro-blogging
technology. open-source it.
open-sourceand flexible site
architecture
mobile
socialmedia
opendata/docs
blogging& micro-blogging
createnew tools
technology. open-source it.
open-sourceand flexible site
architecture
exciting things are happening...VancouverMontreal
as well as in other small cities and towns in Canada, like Nanaimo
Barking Dog Studios
www.barking.ca
ideas
changestarts with declaring an intention...
Barking Dog Studios
www.barking.ca
ideas
The City ofVancouver’s
Open 3 Motion
find. play. share.open data.
open-source.
eaves.ca
The City ofVancouver’s
Open 3 Motion
find. play. share.open data.
open-source.
eaves.ca
where to begin...
where to begin...
it’s not justyour web site,it’s everything
online
start todaywith yourexisting
resources
where to begin...
start todaywith yourexisting
resources
peoplepowerwhere to begin...
start todaywith yourexisting
resources
survey and plan
peoplepowerwhere to begin...
start todaywith yourexisting
resources
survey and plan
peoplepowerwhere to begin...
open-source
start todaywith yourexisting
resources
survey and plan
peoplepower
quicklyimplement
where to begin...
open-source
start todaywith yourexisting
resources
survey and plan
peoplepower
quicklyimplement
where to begin...
reviseand
expand
open-source
thank you + upcomingcollaborative or privatebrainstorming workshopswith Barking Dog Studios
a chance to plan what’s next
julia@barking.ca877.766.0215x12
Barking Dog Studios
www.barking.ca
ideas
summary: now and nextopen-source, tagging content, filtering, learning and tracking user behaviour, geo-tagging, relevancy, embracing of new technologies; authentic voices, not outputting too much noise, RSS, really good search; suggested searches; HTML 5, CSS, JavaScript, phasing out of Flash, much more mobile, streamlined site design, community projects tied to social networking, so many more social tools, power to the people, realizing that citizens are a resource, inclusivity, collaboration, community, leadership.
Use your online tools to increase citizen engagement!
Barking Dog Studios
ideas
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