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Barriers to Innovation
Steve Baty (@docbaty)
Principal, Meld Studios
Enterprise UX, June 8-10, 2016
Meld Studios | Steve Baty | @docbaty
Meld Studios | Steve Baty | @docbaty
Meld Studios | Steve Baty | @docbaty
We want to see problems from a fresh perspective; come up with fresh ideas; and for the best ideas to be tried and tested...
Meld Studios | Steve Baty | @docbaty
Personal barriers
Meld Studios | Steve Baty | @docbaty
Loss of autonomy• innovation (and change) are
forced on the team• I may no longer be in control
Meld Studios | Steve Baty | @docbaty
Loss of mastery• the things that I’ve worked
to be good at over the years may no longer be valued
• I may no longer be capable
Meld Studios | Steve Baty | @docbaty
Loss of purpose• we’re not going to be the
same company any more• we no longer exist to do
something I care about
Meld Studios | Steve Baty | @docbaty
Lack of empathy• I just don’t care about our
customers or co-workers enough to work through these barriers
• It just doesn’t feel like a big problem
Meld Studios | Steve Baty | @docbaty
Lack of energy• This is not the first time
we’ve tried ‘The Next Big Thing’;
• There is more than one ‘transformation’ program
Meld Studios | Steve Baty | @docbaty
I have a day job• and that’s the thing that pays
the bills...• ...and I’m good at it.
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The turkeys don’t vote for Thanksgiving
Meld Studios | Steve Baty | @docbaty
Inter-personal & team barriers
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Mis-aligned on scale• The team think they’re
solving problems at different levels of ‘zoom’
Meld Studios | Steve Baty | @docbaty
Mis-aligned on scope• The team think the
boundaries of their problem are different
Meld Studios | Steve Baty | @docbaty
Mis-aligned on objectives• The team have different
ideas as to what success looks like
Meld Studios | Steve Baty | @docbaty
It’s not that it’s a bad idea...• ... it’s that I don’t like you
Meld Studios | Steve Baty | @docbaty
It’s not that you have a bad idea...• ... it’s that mine is better
Meld Studios | Steve Baty | @docbaty
It may not be the best idea...• ... but it’s the only one I’ve
had.
Meld Studios | Steve Baty | @docbaty
Organizational barriers
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What’s our ROI?• Project funding requires a
business case long before ideas have been explored (or the problem clearly defined)
Meld Studios | Steve Baty | @docbaty
What do you mean...• ... you don’t know what
problem we’re solving?
Meld Studios | Steve Baty | @docbaty
We have invested millions building our capability...• ... and you want to throw it all
away.
Meld Studios | Steve Baty | @docbaty
That’s an awful lot of barriers...
Meld Studios | Steve Baty | @docbaty
As an approach to innovation, Design helps to:• let people be in greater
control of their future• practice new skills along the
way• define a new purpose
together
Meld Studios | Steve Baty | @docbaty
As an approach to innovation, Design helps to:• separates the individual
(and their ego) from the idea, letting ideas be combined, refined, discarded more readily and objectively
Meld Studios | Steve Baty | @docbaty
As an approach to innovation, Design helps to:• progressively build
confidence in an idea through testing, and increase investment to match
Meld Studios | Steve Baty | @docbaty
As an approach to innovation, Design helps to:• explore multiple concepts
in parallel so that they can be assessed on merit, rather than opinion and politics
Meld Studios | Steve Baty | @docbaty
As an approach to innovation, Design helps to:• integrates the customer into
the process
Meld Studios | Steve Baty | @docbatyhttp://216.70.115.200/wp-content/uploads/2013/05/BCK-951-BS_F3.jpg
Thank you
Steve Baty
Principal, Meld Studios
Meld Studios | Steve Baty | @docbaty
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