Behind the curtain of gamification

Behind the curtain of gamification

expectations

patterns in Chaos

core of playfulness

sugar & whip

your turn

Petr Pouchlý | Court of Moravia

who the hell?

promising expectations

customer loyalty

cross-sale channel

engaging gen Y/Z

awesome brand

data mining

marketing revolution

income increasing KPI!

no, sorry, I mean it

let‘s sort it a bit

loyalty program

creative idea marketing

BPL gamification

marketing game

in-game marketing

playful design

?

interaction

no goal or objective | toy

someting to accompish | challenge

playing alone | puzzle

other people involved | conflict

no interference | competition

influence others | game

interactive

goal oriented

involve others

is life a game?

basics of learning

game of mind

Experience economy

branding

why game than?

it‘s lovely play

but quite complicated game

designing games

real participation

influencing the outcome

fair play

clear gameboard

defined interaction

powerful story

mistakes allowed

reward at the end

just better than life time to time

missing players

geeks are new sexy

meaningful expectation

passive approach

serious theme

attractive content

clever design

benefical output

approval by society

?

design

don‘t forget basics

be aware of the dark side

fear of acceptance

difficulty of implementation

paralysis of analysis

guarantee of correct decision

missing basics in company

absence of global strategy

don‘t try to ignore a change

your turn

Petr Pouchlý | Court of Moravia

+420 724 004 855 | linkedin.com/in/petrpouchly