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Service Design Drinks
S I L A B S / A p r i l 2 2 , 2 0 1 5
Being Visual
M a u r o R e g o , B o a n a
Who are we?
Katrin PhD Candidate, University of Potsdam
Olga Business Consultant, Fuxblau
Manuel Service Designer, Fuxblau
Mauro Designer, Boana
Martin Designer, Nokia/HERE
Where are we?
Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
How does my user group looks like? Which group he or she may be part of (gender, age, etc).
Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Pers
onas
. Des
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SAP
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2015
© A
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How do I use this specific evidence of the service?
Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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How my service works?the co-housing fridge of Electrolux
Karin is a student whom share the
flat with three another students.
She arrived now form the market
and she is making the Check-in in
her Cool-Fridge®Electrolux.
She check the recipes suggestion
to see what she can make with the
new products that she bought, the
Cool-Fridge®Electrolux suggest
a Carrot Cake.
But she haven’t all ingredients to
make the cake, then she check if
one of her flatmates have what she
mss. Using the LookingInside® she
discover Jonh Holl have it and send
a scrap to him by the PostScrap®
service asking for use his ingredi-
ents and inviting him to eat the
cake togheter.
Jonh normally haven’t time to cook
something to himself. He receives
the SMS from Karin and answer: “it
will be a pleasure”.
Jonh arrives at home and they eat
the delicious cake made by Karin.
Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Coo
l Frid
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esig
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by M
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What is the context or focus of my project? Which problem am I trying to solve? What is the value I am taking from this service? How does it fit in my life?
Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
https://vimeo.com/58517177
Buzz
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Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Exercise
Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Draw a storyboard
One scene per A4 sheet.
Each person draws a scene.
You have 10 minutes.
Being Visual • Storyboard Time!
1
How might we get stressed office workers a healthy meal?
Problem/Situation+
Main User
Solution+
Main Touchpoint
User Action
How the user activate
the service?
ServiceAction
Happyend
��gv�ual
Draw a storyboard
One scene per A4 sheet.
Each person draws a scene.
You have 10 minutes.
Being Visual • Storyboard Time!
2
How might we vanish the standing tourists on the bike lanes?
Problem/Situation+
Main User
Solution+
Main Touchpoint
User Action
How the user activate
the service?
ServiceAction
Happyend
��gv�ual
Draw a storyboard
One scene per A4 sheet.
Each person draws a scene.
You have 10 minutes.
Being Visual • Storyboard Time!
3
How might we help party-goers to overcome their hangover quicklyon the next morning?
Problem/Situation+
Main User
Solution+
Main Touchpoint
User Action
How the user activate
the service?
ServiceAction
Happyend
��gv�ual
Draw a storyboard
One scene per A4 sheet.
Each person draws a scene.
You have 10 minutes.
Being Visual • Storyboard Time!
4
How might we get shy new Berlin arrivers get their first date in town?
Problem/Situation+
Main User
Solution+
Main Touchpoint
User Action
How the user activate
the service?
ServiceAction
Happyend
��gv�ual
Draw a storyboard
One scene per A4 sheet.
Each person draws a scene.
You have 10 minutes.
Being Visual • Storyboard Time!
5
How might we help cyclists to find a safe parking place in a crowdedbike friendly city? (like Berlin during spring/summer)z
Problem/Situation+
Main User
Solution+
Main Touchpoint
User Action
How the user activate
the service?
ServiceAction
Happyend
��gv�ual
Take-away
visualizations are interactive tools that will be used, not only appreciated
be mindful about the audience and use their visual vocabulary to communicate
being visual means to help the brain to understand things faster
Black slide = Serious talk
Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Nov 13–14, 2015 at Kalkscheune, Berlin / Germany
Interactive conference for Service Innovators
Awesome Speakers Engaging BarCamps
Mind-blowing Workshops Walking Service Safari
Thank you
servicedesignberlin.de
@SD_Berlin
fb.com/servicedesignberlin
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