Brand of Steel: How Great UX Makes Brands Unbreakable

Brand of Steel:How Great UX Makes Brands

Unbreakable

Presented by Eli Silva@elisymeon

About Eli Silva:Favorite Color:GreenTwitter:@elisymeonExperience:UX Designer/ArchitectLinkedIn:linkedin.com/in/elisymeon

Lesson 1:

So, what’s UX?Lesson 2:

Branding, UX, and UI, Oh My!Lesson 3:

Building a Brand of Steel

Lesson 1:

So, what’s UX?Lesson 2:

Branding, UX, and UI, Oh My!Lesson 3:

Building a Brand of Steel

Let’s Look at Unicorns

So, What is UX?

UX is not UI!

The Common Impression

The Job Description

The Reality

Forget the Unicorns

No Unicorns?!

Collaboration across disciplines is a

better practice than a few people who

can do it all.

The Reality

VS

UX Designers are in the business of assembling Voltron, not being

unicorns.

Collaboration is the Differentiating Factor:

So, What is UX?

Technology

Business Design

UX

UX applies anywhere and everywhere a human meets your brand. Digital or not,UX is happening.

UX is about strategy, research and

design working together to put users

front and center

Defining UX:

Service Product Interface

What does User Experience Touch?

UI or GUI

Product InterfaceService

What does User Experience Touch?

How?

EMPATHY!

UX helps a brand find and delivera strategy related to their goals,

and the goals of their users.

Let’s Define UX:

Truth:The Experience is the Product

Lesson 1:

So, what’s UX?Lesson 2:

Branding, UX, and UI, Oh My!Lesson 3:

Building a Brand of Steel

Lesson 1:

So, what’s UX?Lesson 2:

Branding, UX, and UI, Oh My!Lesson 3:

Building a Brand of SteelWhy is UX so Important?

What about UI?

UI helps a brand convey a unique look

and feel for their users that delivers visually on the brand's

promise.

Let’s Define UI:

“In order to avoid losing its place atop organizations, design must

deliver results. Designers must also accept that if they don’t, they’re

not actually designing well…”

-Mills Baker, Facebook

Outdated Creative Delivery Model:

Outdated Creative Delivery Model:

UX Visually Defined:

An Example of Outdated Creative Delivery:

UX has a Plan:

An Example of Updated Creative Delivery:

UX in action is a lot more powerful

than pretty-making. It’s advanced, empathetic problem

solving.

UX helps companies turn toward users & away from traditions

that stand alone. It's data driven and research based.

UX brings the customer into the boardroom at the C level, and

helps customers shape the products they use

Building a User Centered Brand:

Truth:“Good” design is not enough.

Lesson 1:

So, what’s UX?Lesson 2:

Branding, UX, and UI, Oh My!Lesson 3:

Building a Brand of Steel

Lesson 1:

So, what’s UX?Lesson 2:

Branding, UX, and UI, Oh My!Lesson 3:

Building a Brand of SteelHow to Build UX Maturity

UX helps brands resonate with customers by collecting

feedback and integrating it into overall product strategy

Let’s Plan for Greatness:

UX takes customer focus, and wraps development, and design

around that focus, so brands achieve more

A user’s interactions with yourpromises determines your brand.

Websites are a promise that you and your services are accessible, relevant, and available to your customers on their schedule.

Time for a redesign?!

Not so Fast...

We can’t really afford UX...

There's still a big gap for many companies out there, and the UX

maturity is still set to grow

Truth:Good Brands Redesign, Great Brands Realign

About Eli Silva:Website:elisilva.comTwitter:@elisymeonSlides:http://goo.gl/PEv01oLinkedIn:linkedin.com/in/elisymeon