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Slides from my talk at the Lean Startup Conference in December 2012. Hit me up if you want to chat: @tuttitaygerly
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Building a Lean Mean Design Team
2012 uniform of the US Track and Field team, courtesy of Nike
Tutti Taygerly, Substantial
@tuttitaygerly
Why?
@tuttitaygerly
Because it was designed that way.
@tuttitaygerly
Design shapes the world around us. Design is the choices we make About the world we live in. Borrowed from Wilson Miner @tuttitaygerly
http://www.flickr.com/photos/fragiletender/ @tuttitaygerly @tuttitaygerly
Motivate through vision and passion
Don’t hire this guy
@tuttitaygerly
http://www.flickr.com/photos/lloyddangle/
Hire hybrid designers
@tuttitaygerly
Hire for a broad range of skills
@tuttitaygerly
The Medium is the Message.
@tuttitaygerly
Design is a team sport
@tuttitaygerly
http://www.flickr.com/photos/moonlightbulb/
Some tension is healthy…
@tuttitaygerly
http://www.flickr.com/photos/gpaumier http://www.flickr.com/photos/branditressler/
Short view vs. long view
@tuttitaygerly
http://designthinking.ideo.com/?p=49
Alignment on product
@tuttitaygerly
http://blog.h34dup.com/?p=1559
Continuous improvement
@tuttitaygerly
http://www.flickr.com/photos/lilymonster/
http://www.flickr.com/photos/68453216@N03/
http://www.flickr.com/photos/cimmyt/
http://www.flickr.com/photos/garryknight/
Launch your product, get it used
@tuttitaygerly
http://blog.wirelesszone.com/Verizon-Wireless-Cell-Phone-News/bid/17743/5-or-7-Weird-Things-People-do-with-Mobile-Phones
Watch, learn, iterate
@tuttitaygerly
Building a Lean, Mean Design Team
Thank you! Wanna talk more? @tuttitaygerly
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