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This presentation is an attempt to examine the philosophical roots of the mobile experience and look at how these origins affect current design. I focused on context-aware systems, but much of the thinking can be applied to the broader mobile space.
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Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Context in Mobile UX StrategyThe importance of being fickle
Thomas WendtSurrounding Signifiers@thomas_wendt
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Thomas Wendt
UX Strategist
Currently working a mobile innovation team at American Express
Moonlighting as founder of Surrounding Signifiers, a strategy/design consultancy and think tank
Background in continental philosophy, psychology, and literary theory
Enjoys cupcakes
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
User Experience Strategy
Product Development
Enterprise Innovation
Brand Strategy and Semiotics
Surrounding Signifiers
Strategy.Design.Theory
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Positioning ContextA Question of DifferencesStrategy and the InterfaceDesigning for Context
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
3Definitions
http://gogorunning.com/wp-content/uploads/2011/07/IMG_1563.jpg
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Defining “Context”
1. The parts of a discourse that surround a word or passage and can throw light on its meaning
2. The interrelated conditions in which something exists or occurs.
Webster says...
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Defining “Context”
“The notion of ‘context’ has been adapted to computing from its original use referring to language, which is reflected in the structure of the word itself: con (with) text. In using language we produce a text, either written or oral, intended to be interpreted by one or more other people. That text is not an encapsulated representation of an intended meaning, but rather is a cue that allows the anticipated audience to construct an appropriate meaning.”
Terry Winograd, Architectures for Context
Winograd says...
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Defining “Context”
“World and thing do not stand next to each other as separate realities, but interpenetrate one another. They are unified without melting together, in a middle ground that Heidegger calls ‘the between.’ Language is nothing other than this between. The between is also called ‘the difference.’”
Graham Harman Heidegger Explained: From Phenomenon to Thing
Harman says...
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
WORLDUnfocused Existence
Decision-orientedInfluenced by Microworlds
MICROWORLDFocused Existence
Task-orientedInfluenced by World
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
FragmentationSense of self is focused on
many concerns at once.
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
ConnectionsContext is found in
the interconnections between self, world,
and microworlds.
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
DifferencesMeaning emerges out
of the differences between self, world,
and microworld.
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Positioning ContextA Question of DifferencesStrategy and the InterfaceDesigning for Context
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Which one is mobile?
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Why?
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Which one is portable?
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
What’s the difference between mobility and portability?
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
What makes this thing mobile instead of portable?
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcSSmcY0NowHsOVU-dM1E-Aopm1io4AK_Trby6b0JOhqQuh9fqb7hg
Portable: from L. portabilis "that which can be carried"
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Portable: from L. portabilis "that which can be carried"
https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcSSmcY0NowHsOVU-dM1E-Aopm1io4AK_Trby6b0JOhqQuh9fqb7hg
Portability is about containment and predictability
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Mobile: from L. mobilis "movable, easy to move; loose, not firm, pliable, flexible, susceptible, nimble, quick; changeable, inconstant, fickle”
http://gee.is/wp-content/uploads/SAM_1608-1-300x267.jpg
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Mobile: from L. mobilis "movable, easy to move; loose, not firm, pliable, flexible, susceptible, nimble, quick; changeable, inconstant, fickle”
http://gee.is/wp-content/uploads/SAM_1608-1-300x267.jpg
Mobile is about potential and adaptation
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Mobilemovablefickleadaptive
http://etc.usf.edu/clipart/41700/41717/FC_Infinity_41717_lg.gif
Portablecarriedcontained predictable
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
http://gallery.nen.gov.uk/assets/0903/0000/0191/a0041.jpg
Remember portable phones?
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
http://gallery.nen.gov.uk/assets/0903/0000/0191/a0041.jpg
When did they stop being portable and become mobile?
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Portable phones became mobile when we established discourse with them.
http://www.thestyleblogger.com/wp-content/uploads/2011/04/Mike-China-1.jpg
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Mobile UX Strategy is concerned with the discourse between user and device.
http://www.thestyleblogger.com/wp-content/uploads/2011/04/Mike-China-1.jpg
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Mobile is about emerging systems of meaning and our relationship to technology.
http://www.thestyleblogger.com/wp-content/uploads/2011/04/Mike-China-1.jpg
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
http://www.thestyleblogger.com/wp-content/uploads/2011/04/Mike-China-1.jpg
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Positioning ContextA Question of DifferencesStrategy and the InterfaceDesigning for Context
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Interface Evolution
Command Line Interface Graphical Interface
Natural Interface Organic Interface
http://bifano.me/nic/wp-content/uploads/2009/01/picture-21.png, http://www.betaarchive.com/imageupload/2012-06/1339872566.or.57840.png, http://farm2.static.flickr.com/1040/532938678_8563104902_o.jpg
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Interface Evolution
Command Line Interface Graphical Interface
Screen-Based
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Interface Evolution
Natural Interface Organic Interface
Discourse-Based
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
“The subject of the interface can never get at "the real thing" because the structure of the screen itself condemns it to representations.”
http://www.inc.com/uploaded_files/image/Face_Time_IN0712GOO14_Full_18355.jpg
Andre Nusselder Interface Fantasy: A Lacanian Cyborg Ontology
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Interface is not a screen
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
It’s an interaction
space
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
movablefickle
adaptive
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Strategy should also
be movable
fickleadaptive
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Traditional Strategy
AuthoritativeStrategists are “the ones who are supposed to know.”
FinalizedStrategy is positioned as the final answer to the most important question: “how do we succeed?”
RigidParameters set by the strategic framework are the lines separating success from failure.
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Mobile UX Strategy
AdaptiveAble to adjust itself based on changing priorities and contexts. It embraces the fickle nature of how we exist in the world.
BalancedDesigned for commonalities and differences across devices, users, and contexts.
Discourse-DrivenFacilitates discourse between user and system.
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Positioning ContextA Question of DifferencesStrategy and the InterfaceDesigning for Context
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
TodayGPSAccelerometerGyroscopeCompassCamera lensMicrophoneLight Sensor
Device Sense Organs
SomedayAltimeter Heart monitor
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Design for Dasein
http://1.bp.blogspot.com/_tOjzP9CI7tE/STJi66aMyhI/AAAAAAAAAS4/isVs8IugZJk/s1600/Martin+Heidegger,+Looking+Surprised,+scanned+image,
Design for being-there
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Design for Dasein
http://1.bp.blogspot.com/_tOjzP9CI7tE/STJi66aMyhI/AAAAAAAAAS4/isVs8IugZJk/s1600/Martin+Heidegger,+Looking+Surprised,+scanned+image,
there
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Interlude for Heidegger LOLZ
http://1.bp.blogspot.com/_tOjzP9CI7tE/STJi66aMyhI/AAAAAAAAAS4/isVs8IugZJk/s1600/Martin+Heidegger,+Looking+Surprised,+scanned+image,
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Find Meaning in Difference
http://upload.wikimedia.org/wikipedia/commons/7/7f/Babbage_Difference_Engine_(1).jpg
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Design Methods
http://lovelearn.files.wordpress.com/2008/11/dsc03771.jpg
Contextual InquiryEthnographyParticipatory DesignStoryboardingContextual Personas
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Contextual Inquiry: Direct observation within the context of everyday use
http://team5dblog.files.wordpress.com/2012/09/
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Ethnography: Indirect observation directly within the context of everyday use.
http://brettswanson.files.wordpress.com/2010/01/
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Participatory Design: Users participating in the design process
http://nishakurani.com/mrWalk.jpg
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
http://lovelearn.files.wordpress.com/2008/11/dsc03771.jpg
Storyboarding: Method of sketching a narrative from beginning to end
http://libraryux.files.wordpress.com/2011/11/virgo-sketch.png
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
http://iat333team14.files.wordpress.com/2010/11/
Personas:Great place to start...terrible place to end.
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
PhysicalDOINGphysical activity & ability,
habits, preferences, sensory
Cognitive
THINKINGcognitive assumptions,
education, learning ability
Emotional
FEELINGpsychological state, anxiety, confidence, stress, desire
Andrew Hinton / andrewhinton.com
Personas in context
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Andrew Hinton / andrewhinton.com
Emotional
Cognitive
PhysicalSituation
Need
Need
Need
TaskTask
Task
Task Task
Task
Task
Task
Personas in context
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Design for Systems
Experiences over screens
Connections over individuals
Discourse over device
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Examples and Anti-Examples
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Examples and Anti-Examples
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Examples and Anti-Examples
Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
Thanks!
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