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As designers of web applications, it's vital that we understand and incorporate the user's context when considering how to provide the best experience for them. The user's context is the situation and mindset they're in while trying to accomplish a goal. By developing scenarios or stories to describe the real life situations users are in, you will begin to understand what they want and need for a given time and place. I will show you a simple yet profound exercise to remove the mystery from your process. This exercise will provide valuable insight as you determine the best experience to provide for the user to help them accomplish their goals. Understanding the context scenarios of the people using your product will directly impact what content and functionality you serve them
Citation preview
Creating Context Scenarios
@pablohart
7 Atoms4 days
Columbus, Ohio
Overview
Empathize with users, their needs, and their aspirations
Design an experience around key moments
Documentation is the result of conversation
Don’t get caught up in having the perfect process
Zoom out
http://spin.atomicobject.com/author/pablohart
Define the Problem Statement
We are going to provide __________________in order to _____________________
for __________________
(a product or experience)
(produce a result or benefit)
(a person or group)
Problem Statement
The Disney experience
Individual Presentations
Do Guerilla Research
PersonaDefinition
With Real Users
Keep re-introducing personas throughout entire process
Get out of the building!
Teacher
Product Visionary
Team Members
Tell the Overarching Narrative
A Story
What?
Moments in time the user has with
the product or service
A Story
Stories bring consensus
Why?
productowner developer designer user
Tell stories about the future improving someone’s life
How?
DefiningNarrative
Amy wants to get a summer job, but would rather not work at McDonald’s where she worked last year.
During a visit with the school counselor, she shares her passion for animals. !e counselor points her to WhoAmI.
She "nds a list of jobs on WhoAmI. However, the only jobs available are too far away from her house, and she doesn’t have reliable transportation.
Somewhat dissapointed, she asks to be noti"ed about new jobs that match her interests.
Meanwhile, Susan the o#ce manager at a nearby vet clinic realizes her summer workload is going to be bigger than normal and could use some help.
Susan assembles a job pro"le seeking someone interested in working with animals at the vet clinic.
Susan then shares the job with her mentees in WhoAmI.
SusanWho: WhoAmI guideWhat: O!ce managerWhere: Local vet clinic
Amy
Later, Amy receives a notice with a few jobs that match her interests, including Susan’s job posting.
She looks at the details of the clinic job and decides it is a good "t for her. She contacts Susan to convey her interest in the job.
Susan and Amy meet and the job is o$ered to Amy.
Amy’s excited for her new job and happy it’s not at McDonald’s!
Now that the job is "lled, Susan marks it complete on the pro"le.
Who: Junior in high schoolWhere: HudsonvilleWhen: Winter semester
JOBS AND EVENTS STORYBOARD
Create Context Scenarios
Scenarios that describe the enhanced future of a user
What?
Uncovers the motivations, desires & outcomes of using the product
Why?
productowner developer designer user
Before, during & after
How?
BEFORE DURING AFTER
6 min. Timer
Goals
Sketches
Individual Presentations
Identify key activities
Then what?
Key activity = A Transaction
BusinessGoals
UserNeeds
Prototype
Creating Context Scenarios
@pablohart
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