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Behavioural Economics explanation of the real reasons why people buy products. For use as a checklist in your branding and social media.
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Peter Thomson
CURATED IDENTITYIdentity curationbenefits
Social signallingbenefits
Functionalproductbenefits
Identity
Social
Functional
Your brand messages and social media need to
address the three main types of behavioural
motivation.
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