DePersico Creative Capabilities

Branding & Strategic Design for Food & Beverage

DePersico Creative F O O D B R A N D S P E C I A L I S T S

We fuse our creative strategies with compelling designs that inspire shoppers to love your brand

and purchase your products.

76% of food purchase decisions are made at store shelf.*

55% of each cart is filled with impulse purchases.*

*MarketingCharts.com

The Importance of Creative Strategy & Design

Through creative strategy & design, we elevate & magnify the

unique, desired aspects of your product

We visually sell your brand as the best choice on the shelf

HERE ARE SOME PACKAGE DESIGN CLIENTS YOU MAY KNOW

trusted by:

A few of the NATIONAL BRAND IDENTITIES we’ve designed

4 core services we offer food & beverage marketers…

1 Brand Positioning & Visual Strategy

2 New Product Launches

3 Brand Revitalization

4 Brand Promotion

Brand Positioning & Visual Strategy

Increasing sales through innovative ideas combined with compelling

visual design… positions your brand to win on shelf !

Either new brands or major revitalizations

Here are 4 case studies and results…

FRESH GOURMET

FRESH GOURMET OVERVIEW

FRESH GOURMET asked us to analyze and improve their branding and package design in order

to increase purchase decisions in store.

FRESH GOURMET OVERVIEW

They were a distant #7 in the category but felt that the product was good and the brand

had the potential to grow.

COMPETITIVE CONTEXT We analyzed the product and competitors in the category.

Before

First re-design

Second re-design a few years later

We use photography as a key design component.

LineExtension

brochures & sell sheets

Trade ads

Website

BBU came to us with a product they wanted to launch in the US.

This product was initially positioned as an alternative to a traditional hamburger bun in Canada and

called “Burger First.”

BIMBO BAKERIES USA OVERVIEW

We recommended ahealthy positioning and developedthe name Sandwich Thins alongwith the brand identity and logo.

BIMBO BAKERIES USA OVERVIEW

With very minimal advertising,

Sandwich Thinsachieved outstanding results.

Header Card & Display

Positioning Line

Ads

Ads

POS

Club Store

brochure & sell sheets

Extended line into mashed

Club Store

SKINNER BAKERY Improving Brand Image by Revitalizing

and Repositioning the Brand

J. SKINNER BAKING OVERVIEW

J. SKINNER BAKING was originally a store brand that was producing a variety of pastry SKUs for the in-store bake area. They came to us looking

to grow into a premium retail brand.

Before

Brand Direction Option 1 – MODERN ARTISAN

Brand Direction Option 2 – TRADITION

Brand Direction Option 3 – CASUAL ARTISAN FUN

Logo & brand identity

Before

After

After

Consumer &Trade Ads

POS

Line Extension

Website

http://www.skinnerbaking.com

Website

What could an improved brand image do for you?

New Product Launches Our designs grab attention, create

desire, and inspire trust that triggers purchase decision.

Over-brand logo, slogan & brand story

Food Brand

Websites

A M E R I C A N G R A P H I C D E S I G N A W A R D W I N N E R

Sub-brand logo & package design

Sub-brand logo & package design

A M E R I C A N G R A P H I C D E S I G N A W A R D W I N N E R

Brand Revitalization Refresh your creative strategy &

package design to influence positive purchase decisions.

A few before & after examples that clearly show how we

increase product appeal…

We added Fun to the pasta category

BeforeAfter

After

AfterBefore

Before

After

Before

Before

Before

Before

Before

Before

Before

Revise logo to make it more fun and lively

Make product more appetizing

Give the brand a more energetic exciting shelf presence

Before

Brand Promotion Make your brand known, seen, "liked"

and loved. We increase product awareness and usage through Digital

and Print media, Websites, POS, Recipes & more.

Brochures

Micro Sites

POS

Displays

Social Posts

Food Brand

Websites

Food Photography

Food Photography

15 examples

that show HOW we helped these brands to

Win more on Shelf

Creative Strategy: Stand out in the category with bolder color & contrast, easy to identify pasta shapes, and a fun,

more artistic approach to pasta meals.

Before

After

#1 Competitor #2 Competitor

After

Before

Enhanced the appetite appeal & quality perception.

Created a label that quickly told the story of the product’s artisan quality and specialized aging process.

Increased appetite appeal through larger photos that introduce product usage ideas and eating occasions.

Targeted a specific demographic: For this new yogurt cereal line, women were the target market.

Targeted to Women

Created a stronger emotional connection (right brain) with the “couple” using the sub-branding of “Perfect for Two.”

Quick, clear, prioritized flow of the many rational, value oriented (left brain) purchase drivers.

Before

Strengthened the communication of the product’s selling proposition - Restaurant quality food made easily at home.

Created a unique flavor variety communication - Magnifying glass tells the story of what’s inside.

Elevated the brand’s quality perception over competitive products with similar positioning.

Enhanced appetite appeal with close-up, engaging photography, while portraying a more “gourmet quality” look.

Before

After

The right name and logo for Sandwich Thins that supports our positioning of

“we changed our shape to help you change yours.”

Developed imagery that conveys what words fail to do. Saying the words “Restaurant Quality” is not convincing anyone.

But LOOKING like a quality restaurant sells the product!

Consistent brand Architecture keeps your branding strong across many different product

types and categories.

A better eye flow of prioritized visual communications creates a more harmonious impression & connection with the shopper.

DePersico Creative has specialized in the art/science of “visually selling” food brands for

almost 40 years across three generations of family.

We continue to prove how our creative strategies and design expertise

positively impact sales to retail chains and their shoppers.

"We're a food-loving, Slingshot-riding, craft-making, pig-raising, comic-reading, guitar-plucking, sports-

playing, hometown chest-beating, energetic gang that love doing what we do best.”

ABOUT OUR CULTURE

Paul DePersico President

LOOKING FORWARD TO HEARING FROM YOU

Thank You

F O O D B R A N D I N G

Paul DePersico 484 454 3801

paul@depersico.com

Pete Wichmann 484 454 3833

pwichmann@depersico.com