Design Thinking without Design Thinking

design thinking

cultural immersion

go with the flow and swim against the current

The Zen Paradox

(you can see an organisation’s culture until you can’t see it anymore)

a simple idea

it seems intuitive to believe that really complex problems require really complex solutions

Reframe the issue

(brain cognitive bias 101)

a trigger

Motivation. Will power. Stamina. Resilience

Invite the penny drop

(you need a sudden but conscious trigger, and the determination to maintain its effects)

tiny habits

Low friction, simple, non-threatening repeatable, and easily turned customary

Make it small enough

(Observe the many behaviours that lead up to that desired state)

incommensurability

“Not everything that can be counted counts. Not everything that counts can be counted.”

Albert Einstein

(If you design for the outcomes alone, you’re designing at the wrong place.Take a step back, and design for the behaviours that lead to outcomes instead)

1+1 = 11

a safe place

Relax harder!

listen to natural cycleslittle releases of stress enjoy quiet & silence

confide worries celebrate small things

speak personal language let idiosyncrasies be

(…and when work gets overwhelming, remember that you’re going to die)

a shared journey

1. There’s no winners and losers. We’re all in this ship together

2. Align teams and efforts to strategy, and strategy to service engagement life-cycles; not to silos, verticals, divisions

3. Synchronise funding sources and budget allocation to prioritised efforts. Focus on what’s highest value for users, and stop everything else

4. Muscle memory will soon let you know that what you’re doing feels different, uncomfortable, and pokes in sensitive places. This is normal and we’ll get past through it

5. When products are commoditised and everything is just one click away, Experience Design is the only true differentiator. Disruption and competition knows no barriers or frontiers between countries, industries or ideas

6. If what you’re doing is just faster, better and cheaper… something is wrong

7. If operational inertia and processes trump intent and creative output… something is wrong

8. Fresh blood. Train, retrain, unlearn, repeat

secret sauce to make it happen

¡Gracias!

mrmarquez.com @mrmarquez