Designing For Multiple Devices - Dublin Web Summit, Oct 2013

Designing for multiple devicesDUBLIN WEB SUMMIT & GENERAL ASSEMBLYby Anna Dahlström | @annadahlstrom

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&e world we design for has become more complex

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We used to only have to deal with different browsers, and the fold

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Today it’s browsers AND endless numbers of devices & screen sizes

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In 2009 1% of global internet traffic came from mobiles. By the end of 2012 it had risen to 13% and by2015 it’s .pected to be above 50%.** Source: www.forbes.com/sites/parmyolson/2012/12/04/5-eye-opening-stats-that-show-the-world-is-going-mobile

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As of Q3 2012 we passed 1 billion smartphones in use

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I have a job that is unknown to many I’m a freelance IA & UX designer

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For every human that enters the world, five mobile devices are created.** Source: http://blogs.windows.com/ie/b/ie/archive/2013/07/17/the-companion-web-the-internet-and-how-we-use-it-is-evolving.aspx

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41% of emails are now opened on mobile devices ** Source: http://econsultancy.com/uk/blog/62268-41-of-email-is-now-opened-on-mobile-devices

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By the end of 2013, mobile phones will overtake PCs as the most common web access device worldwide*Source: www.gartner.com/newsroom/id/2429815

The average person looks at their phone 150 times a day.** Source: www.textually.org/textually/archives/2012/02/030229.htm

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40% of people use their phone in the bathroom. ** Source: http://www.lukew.com/ff/entry.asp?1500

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We go onlineeverywhere and anywhere

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&e old myth that mobile users are rushed & on the go doesn’t hold true

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A large proportion of our usage happens when we have time to kill

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&is has implicationsfor UX & design thinking.

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Before the first iPhone the mobile use case was limited

http://desktopwallpaper-s.com/19-Computers/-/Future

DESKTOP FULL WEBSITE

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We built separate sites for mobile & desktop

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In fact, we still do but we’re noticing something

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Users .pect an equal & continuous experience across devices

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“ 7 out of 10 smartphone and tablet users expect the same quality of experience on all devices. ” ** Source: www.vibrantmedia.co.uk/press/press.asp?section=press_releases&id=256

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&ere are a number of reasons for this

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People carry out the same tasks on mobiles as they do on desktops

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Devices & services are getting more advanced & optimised for complex tasks

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We no longer own just one device but multiple & use them interchangeably

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We want to find what we’re looking for irrespectively of the device we use

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Mobile cont.t ≠ mobile use case The latter is about the task, the former about the total sum of the user’s mobile experience

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Having separate sites does, for the most part, not make sense

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So, what should we do?

Today we’ll look at...1. Defining your mobile strategy

2. App design

3. Responsive design

4. Input, orientation & touch screens across devices

5. Practice

6. Q & A

Our main options are bespoke mobile sites, responsive sites and apps

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Bespoke mobile sites have a separate url & means maintaining different sites

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Responsive sites have the same url & is basically “one site”

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Apps, well we all know they come from app stores

How do we know when to do what?

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Bespoke mobile sitesshould be avoided, if we can

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Two main .ceptions:technical limitations to the CMS, or if required for the audience

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&e alternative is messy & costly: means maintaining multiple technical solutions & content

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It means maintaining multiple technical solutions...

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...and also maintaining multiple versions of your content

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Realistically that means making cuts & frustrating users

For the first time smartphones and tablets made up more than one-third of total clicks on Google in Q3** Source: http://econsultancy.com/uk/blog/63605-us-mobile-paid-search-spend-up-66-year-on-year-stats

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Poor mobile experiences result in the same thing - drop offs

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What we should do is keep the core content the same & optimise the experience, display & interactions to the device

Meet responsive design

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But...what about apps?

Whether to do an app or not comes down to...

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User & business objectives...

If you need to utilise device specific capabilities...

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If offline reading is required...

And of course budget

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Analytics of entry points can also provide some guidance

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Mainly direct traffic: could be an argument for an app

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Mainly shared links: ensure your site is optimised for mobile

2. App design

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Apps are focused & personal

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Not as easy as just doing an app for e.g. iOS or Android

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Need to consider fragmentation across different versions & backwards compatibility

Source: http://developer.android.com/about/dashboards/index.html

Relative number of active Android devices across different versions

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Comparison of adoption rate of iOS7, iOS6 and iOS5

Source: www.fiksu.com/iOS-7-iPhone-5s-5c-Usage-Tracker

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Every platform has their own ui guidelines that their users are used to

iPhone resources help & inspiration well documented

Android resources help & inspiration a little less well documented for earlier versions

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Start by sketching screenflows, navigation & content

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Avoid using the home screen as a stepping point. Instead deliver value from first view

Testing apps flow, navigation, interactions, transitions

From testing sketches as paper prototypes or as clickable prototypes...

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...to iterations of wireframes & designs

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3. Responsive design

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Responsive sites have the same url & is basically “one site”

“ Design & development should respond to the user’s behaviour & environment based on screen size, platform & orientation. [It’s]...a mix of flexible grids & layouts, images & an intelligent use of media queries. “

- Smashing Mag7ine

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&e backbone is your grid & breakpoints

Columns & gutters can be fluid or fixed, or a combination.

http://foundation.zurb.com/docs/layout.php

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&e grid helps with defining modules for pages & views

“ Content needs to be choreographed to ensure the intended message is preserved on any

device and at any width “- Trent Walton

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www.thismanslife.co.uk/projects/lab/responsivewireframes/#desktop/

Define your content stacking strategy across devices & orientation.

http://thenextweb.com/

So that it’s care8lly considered, like this

Mobile or desktop first, the key is considering the content & how it will work across devices

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“ Mobile navigation should be like a good friend: there when you need them but cool enough to give you your space. “* Source: http://bradfrostweb.com/blog/web/responsive-nav-patterns

Brad Fr9t has written 2 excellent posts on Responsive navigation patterns

xxxhttp://bradfrostweb.com/blog/web/responsive-nav-patterns

http://bradfrostweb.com/blog/web/complex-navigation-patterns-for-responsive-design

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Consider your project: assess the depth needed as well as pros & cons of approaches

http://palantir.net/blog/scalable-navigation-patterns-responsive-web-design

Define & work with t:es of navigation: primary, secondary, tertiary, footer & contextual

Test as early as possible& then continuously

In the browser by resizing the browser window & checking the display of content

http://thenextweb.com

In the browser by designing in the browser & creating a working HTML prototype

http://responsive.is/typecast.com

Using tools that help you style & test your typography before implementing it

www.responsinator.com/

http://quirktools.com/screenfly/

http://screenqueri.es/

Using emulators that allow you to view your site across devices & orientations

http://mattkersley.com/responsive/

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On actual devices, though expensive there are ways around it

4. Input, orientation,touch screens across devices

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“ Touch has landed on the desktop. “- J9h Clark

‘New rule: every desktop design has to go finger-friendly’** Source: http://globalmoxie.com/blog/desktop-touch-design.shtml

As always... ...it depends

“ Touch screen laptop sales have jumped 52% in the last quarter. 5 years from now you will you not be able to buy a Windows computer without a touch screen. ”** Source: http://www.lukew.com/ff/entry.asp?1750

Screenshot from www.currys.co.uk

We should consider touch across all devices & screen sizes. Not just smartphones & tablets

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&e way we use touch screens differ based on device, but also across the same device

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49% of users hold their phone in one hand, but how they hold it differs

ONE HAND (R: 66% L: 33%)

CRADLING (L: 79% R: 21%)

TWO HANDS

72% 28%

90% 10%

Source & images from UX Matters - www.uxmatters.com/mt/archives/2013/02/how-do-users-really-hold-mobile-devices.php

Other variationsbased on 1,333 observations during 2 months

Holding our devices is not a static stage. It changes

Source & images from UX Matters - www.uxmatters.com/mt/archives/2013/02/how-do-users-really-hold-mobile-devices.php

Reading Watching Typing

Certain orientations are betterfor certain tasks

&ere are three main approaches for adapting to orientation

RE-POSITION REVEAL/ HIDESCALE

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We need to consider precise (e.g. mouse) v.s imprecise (e.g. fingers) input means

5. ;me to practice

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A major dating site has asked you to create a campaign for Valentines day 2014 focused on "unexpected moments". The purpose is to facilitate encounters & dates between people in Dublin looking to find that special someone.

The site/app should support finding people nearby and location should be a key way for both discovering people & suggestions for date activities. The following should also be included:

&eBRIEF

• About page• Search (people, activities)• Activity suggestions• Notifications

• Login & registration• Data visualisations (active users, dates

organised etc)

HOW WOULD MOST PEOPLE ACCESS IT?• Direct traffic vs. shared links?

WHAT DO YOU NEED IT TO DO?• Device specific capabilities needed?• Is offline reading/ usage required?

WHAT ARE THE OBJECTIVES & PRACTICALITIES?• The budget• The current technical platform• Could an app be re-used later• The marketing value of an app

BESPOKE MOBILE SITE VS. RESPONSIVE VS. AN APP

The client has come to you with their idea and are asking for your advice on what they should be doing and considering.

What would you recommend in terms of mobile presence & why? A bespoke mobile site, responsive design, an app or a combination?

Consider:

02 CONTENT STACKING STRATEGY

Together the client and you have decided to go with a responsive site, which can also form the basis for their app presence. Now it’s time to get to work.

For the home page only, work through (sketching) how the content should be displayed and prioritised (content stacking)Consider desktop, mobile, smartphone

The site should support finding people nearby and location should be a key way for both discovering people & suggestions for date activities. The following should also be included:• About page• Search (people, activities)• Activity suggestions• Notifications

organised etc)

Start by identifying the main module types & common

elements between pages

Define your content stacking strategy across devices & orientations

Desktop/ tablet Mobile

7Related products

2 Header

section intro

6Types of baths

9 Tools

10Footer

8 Store locator

1 Logo

7Related products

2Header

4Bath section intro

6Types of baths

9 Tools

10Footer

8 Store locator

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Don’t just work with columns but think of the narrative of the views

Desktop/ Tablet Mobile

7Related products

2Header

4Bath section intro

6Types of baths

9 Tools

10Footer

8 Store locator

7Related products

2 Header

9 Tools

10Footer

8 Store locator

1 Logo

section intro

6Types of baths

Define display variations as well as the elements they are made up of

7Related products

2Header

4Bath section intro

6Types of baths

9 Tools

10Footer

8 Store locator

7Related products

2 Header

9 Tools

10Footer

8 Store locator

1 Logo

section intro

6Types of baths

Isolate elements that need to be able to break out to meet your content stacking strategy

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Adapt to the device & screen in question; both order & priority as well as interactions, how much to show & how

7Related products

2Header

4Bath section intro

6Types of baths

9 Tools

10Footer

8 Store locator

7Related products

2 Header

9 Tools

10Footer

8 Store locator

1 Logo

section intro

6Types of baths

Little by little you build up a module library of defined components for your views, across devices & orientations

02 CONTENT STACKING STRATEGY

Together the client and you have decided to go with a responsive site, which can also form the basis for their app presence. Now it’s time to get to work.

For the home page only, work through (sketching) how the content should be displayed and prioritised (content stacking)Consider desktop, mobile, smartphone

The site should support finding people nearby and location should be a key way for both discovering people & suggestions for date activities. The following should also be included:• About page• Search (people, activities)• Activity suggestions• Notifications

organised etc)

A few final words

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Aim to make it more future proof by moving away from specific devices

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&is brings us back to the importance of modularity in responsive design

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Less about pages & more focus on the building blocks that makes up those views

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No more is it about beautiful page designs...

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...but about views that will look different across browsers, screen sizes & devices

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&e more you reuse, the less modules there will be to design, define and develop

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Basing breakpoints on screen sizes isn’t wrong, but it is a temporary work around

www.slideshare.net/yiibu/pragmatic-responsive-design

Work with breakpoints & tweakpoints, focus on content layout & EMS instead of px

How we approach it depends on your project, budget and time frame & if it’s being built externally

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What we cannot do is take a waterfall approach with responsive design where we hand over from to the other

We have to work together across disciplines

&is includes clients both in terms of what they can expect & what will be expected of them

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Responsive design means giving up some control to ensure it works for as many devices as possible

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Ensuring that we do what’s best for our clients, our users & us as a company

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“ Every time you redesign God kills a kitten “- Louis R9enfeld

&ank you!@annadahlstrom | anna.dahlstrom@gmail.comwww.annadahlstrom.com

Designing For Multiple Devices - Dublin Web Summit, Oct 2013

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