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Practice privacy by design, not privacy by disaster! See the talk here: http://caseorganic.com/articles/2014/02/12/1/designing-for-privacy-in-mobile-and-web-apps-at-interaction-14-in-amsterdam Almost every application requires some gathering of personal data today. Where that data is stored, who has access to it, and what is done with that data later on is becoming increasingly important as more and more of our data lives online today. Privacy disasters are costly and can be devastating to a company. UX designers and developers need to have a framework for protecting user data, communicating it to users, and making sure that the entire process is smoothly handled. This talk covers best practices for designing web and mobile apps with the privacy of individual users in mind. Privacy has been an even bigger issue with location-based apps, and we ran into it head-first when we began work on Geoloqi (now part of Esri). Designing an interface that made one's personal empowering instead of creepy was our goal. The stories from our design decisions with our application will also be included in this talk.
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Designing for privacy in mobile and web apps
Interaction '14Amber Case@caseorganiccaseorganic.com
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Part I: Present Day
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What is Privacy?
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The ability to have control over where your content goes and who it is accessed by.
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The ability to choose what content you share, view and access without being tracked.
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Privacy is the ability not to be surprised.
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Privacy can also be a feeling or perception of security.
This perception of security can be designed.
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Privacy on the WebOld Web:
Social silos don't exist. Where you go on the web is not tracked New Web:Logged into FB, Google: everything you look at is tracked
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“We invest much of our lives into virtual ‘condos’ that anyone can walk into and do what they like.”
-@rahulsen79
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We're all sharecropping
indiewebcamp.com/sharecropping
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Changing user interfaces
twitter.com
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How can we design for privacy?
1. Temporary Solution (Privacy by Design) 2. Longer term Solution (Data Ownership)
Privacy by Design: Ann Cavoukian, Ph.D. Information & Privacy Commissioner, Ontario, Canada. http://www.privacybydesign.ca/
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Part II: Privacy by Design
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Smartphone Cameras
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Google Glass
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What was different?• Design and product launch
• Developer on-boarding fail • Secrecy/Mystery/Exclusivity
• Closed system
• Too many features
• Price
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Results•Reduced play•Confusion•Pseudo-elite status•Fear•Speculation
Questions people ask me when I’m wearing Google Glass
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Compare to iPhone Developer Launch
Development tools available before new hardware/OS released
• $99 fee • Launch: many apps • People had phones already
Trying to "Calm" the device
Headbanding: “moving one's Glass before entering an establishment"
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Half of privacy is perceived The idea of privacy is socially created and attached to behavioral norms.
Behavior can change when norms change.
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SuccessNarrative (formerly Memoto)
http://getnarrative.com/
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Why? •Designed to be "calm"•Built upon previous products (iteration)
•Clearly defined. (Lifelogging device).
•Not at eye level. Small friendly rounded corners
•Not immediate (download later)
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Part III: Building privacy into mobile and web apps
#dataprivacy
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1. Get a privacy policy
Privacy policies are regret management tools.
Only 30% of mobile app developers have one.
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Minimum Viable Privacy Policy:
Who you are (identity and contact details),
Categories of personal data the app wants to collect/process,
Why the data processing is necessary (for what precise purposes),
Whether data will be disclosed to which third parties
Data withdrawal rights and account deletion policy
https://www.iubenda.com/blog/2013/06/10/the-need-for-privacy-policies-in-mobile-apps-an-overview/
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2. Simplify and ConsolidatePrivacy policies should be easy to understand
Create two sections – Plain Text and Legalese
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Terms of Service; Didn't ReadMEDIUMReserves the right to use your name and content for any purpose forever, even if they get acquired in the future.
WikiaCommunities don't own their content and can't transfer it off their site.
tosdr.org (thanks bret.io!)
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How many of you have read the entire iTunes privacy policy?
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What about Creative Commons?
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3. Allow people to access /export their data
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4. Privacy by design vs. privacy by disaster
Privacy consideration should be incorporated into every aspect of your app.
Web, legal, user experience, messaging, marketing and development.
Act now or be forced to act later.
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5. Consolidate and simplify settings and permissions
Make controls easy to access.
On/off switches, simple settings.
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6. Contextual Privacy
Instagram, Facebook, Foursquare do this well.
Expose privacy controls with every piece of content that can be created or shared
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7. No one is perfect
Hosting user data is a privilege, not a right
Apologize immediately if you make a mistake. Fix the problem immediately
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8. Authentication and Permissions
• Allow for temporary
authentication
Show data options and
time
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When in doubt give control
8. Authentication and Permissions
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9. Community Involvement
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10. Be Clever: Accomplish your goals in the least amount of moves*
*even/especially if it takes more time to think about the solution.
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Part IV: The Future of Privacy and Data Ownership
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Easier to Consumevs. Create
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Own your own data
Build your own website
Use social networks for distribution
Web frameworks will emerge that will make this easier
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What happened?
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Blogs | RSS Readers
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2003: RSS/ATOM WARS
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Pingbacks/Trackbacks:a way to tell if someone linked to your site
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Pingback Spam
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Picking up from where 2003 left off
. Need a way to own our data1. Learn and improve on what we're doing!
2. Just implement something
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POSSEPublish (on your) Own Site, Syndicate Elsewhere
Tweet is published to your own site and sent by your domain to Twitter
indiewebcamp.com/POSSE
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PESOSPublish Elsewhere, Syndicate (to your) Own Site
indiewebcamp.com/PESOS
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Webmentions
indiewebcamp.com/PESOS
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Webmentions
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Indiewebcamp.com
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Why do we need an IndieWeb?
Afraid of losing your photos and files1 Frozen account due to violated TOS2 Lost content due to acquisition3 Silos profiting off your data 4 The ability to create again
indiewebcamp.com/why
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Freedom!The freedom to decide what content and what types of content to publish, and to store over time
Control your UI/UX – you decide
Own your content forever
indiewebcamp.com/why
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Homestead, don't Sharecrop!A home for your data
• Your blog becomes a creative outlet for you + learning place for new stuff
• Hyperlinks on the open web, giving web back its richness
www.onebigfluke.com/2012/07/focusing-on-positives-why-i-have-my-own.html
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Thank you! caseorganic.com
Interaction '14Amber Case@caseorganic
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