Designing Great Presentations

DESIGNING GREAT PRESENTATIONSby Andre Plaut

@andreplaut andreplaut@gmail.com

HELLOI’m really excited to create some kick-ass presentations with all of you.

AGENDA

DESIGNSTRATEGY CONTENT

AGENDA

PRESENTATION CANVAS

KNOW YOUR AUDIENCE

KNOW YOUR OBJECTIVES

AGENDA

STORYTELLING

OUTLINING YOUR PRESENTATION

AGENDA

PRESENTATION PRO TIPS

BEST DESIGN PRACTICES

WHAT NOT TO DO

INTRODUCTIONSLet’s (briefly) get to know each other.

INTRODUCTIONS

HI! MY NAME IS

I’M A

I WANT TO

your current day job

what you’re looking to learn today

your name

INTRODUCTIONS

WHY ARE WE HERE?!9

INFORMATIVE & UGLY MEANINGLESS & PRETTY

THESE ARE BAD.

INTRODUCTIONS !10

STRATEGY

CONTENT

DESIGN

STRATEGY allows you to define your goals and the goals of your audience. When done right, this is what makes your presentation smart.

CONTENT represents the actual topics of your presentation, as well as how they are presented and structured. This makes your presentation effective.

DESIGN defines how your presentation looks and feels. It should be on brand and relevant to the theme of the presentation. This makes your presentation beautiful.

STRATEGYWhat are your needs, and the needs of your audience?

!12STRATEGY

STRATEGY

WHAT’S IN IT FOR THEM?

WHAT’S IN IT FOR YOU?&

!13STRATEGY

STRATEGY

Know Your Audience

Know your Objectives

KNOW YOUR AUDIENCE !14

“Know your audience.” - Everyone

What does knowing your audience really mean?

CONTEXT

PREVIOUS EXPERIENCES

PERSONAL & PROFESSIONAL NEEDS

VALUES

CONTEXTPREVIOUS EXPERIENCES

PERSONAL & PROFESSIONAL NEEDS VALUES

Are you using terminology your audience understands? (hint: no acronyms!)

Why are you speaking to your audience now? Where does your presentation fall within their day / week / life?

Does your audience already have an opinion on your topic?

Does your presentation clearly address or solve a real problem that your audience has?

Does it demonstrate empathy for their current situation?

What’s in it for your audience? Is that made clear?

Have you explained what you’re about to talk about and why?

Are you utilizing the audience’s existing knowledge & previous experiences?

What is your audience’s expertise? Are you doing it justice?

What drives your audience on a daily-basis?

How does your message fit within the audience’s values?

If it doesn’t, how will you convince them you’re right?

GETTING TO KNOW YOUR AUDIENCE

INTERVIEW STAKEHOLDERSSpeak with your audience before preparing the presentation, or find people who fit the same persona.

GET IN THEIR SHOESAttend the same things they attend, shadow someone for a day, learn what their day to day is like.

CREATE A PERSONASegment your audience into groups with similar interests & context, and create a fictional personal that represents that segment.

OBAMA FOR AMERICA 2012Research notes, sketches, & scribbles

!23KNOW YOUR OBJECTIVES

YOU WILL NEVER MEET YOUR AUDIENCE’S NEEDS WITHOUT UNDERSTANDING YOUR OWN NEEDS FIRST.

YOU WILL NEVER MEET YOUR AUDIENCE’S ANYONE’S NEEDS WITHOUT UNDERSTANDING YOUR OWN NEEDS FIRST.

General unsolicited life advice.

WHAT IMPACT DO YOU WANT TO HAVE ON YOUR AUDIENCE?

MOTIVATE PERSUADE INFORM INSPIRE

PRESENTER OBJECTIVES

AUDIENCE SEGMENTS

What does your presentation need to accomplish?

What does your audience need from your presentation?

PRESENTATION CONTENTHow will your presentation fit both needs?

AUDIENCE OBJECTIVES

What describes your audience & their environment?

INSPIREINFORMPERSUADEMOTIVATE

AUDIENCE SEGMENTS

AUDIENCE OBJECTIVES

Inspire new volunteers

Get volunteers to sign-up

Confidence

Accurate data reporting

Repeat sign-ups

Family & friends referral

Convincing non-supporters

Nervous new volunteers

History of Obama campaign

Filling out a walk sheet

Connecting with Voters

Existing volunteers looking to connect with others

Sharing personal stories

Volunteer sign-up sheets

MotivationVolunteering opportunities

Small group introductions

Create connections between volunteers

WORKSHOP CASE STUDY !28

OneMarket

!29WORKSHOP CASE STUDY

AUDIENCE SEGMENTS

AUDIENCE OBJECTIVES

Developers

Investors

Consumers

INSPIREINFORMPERSUADEMOTIVATE

DEFINE YOUR STRATEGY !30

NOW IT’S YOUR TURN:DEFINE YOUR STRATEGY

10 MINUTES DEFINE A RESEARCH STRATEGY FOR YOUR PRESENTATION

START FILLING OUT THE PRESENTATION CANVAS BASED ON WHAT YOU ALREADY KNOW

IDENTIFY APPROPRIATE RESEARCH METHODS

GENERATE AN INITIAL PRESENTATION STRATEGY

!31STRATEGY

STRATEGY

Know Your Audience

Know your Objectives

CONTENTHow will this presentation reach your strategic objectives?

CONTENT !33

Confidence

Repeat sign-ups

Motivation

CONTENT !34

Confidence

Repeat sign-ups

Motivation

WHAT CONTENT DO YOU NEED?

CONTENT !35

Confidence

Repeat sign-ups

Motivation

WHAT CONTENT DO YOU NEED?

HOW WILL YOU PRESENT THAT

CONTENT?

STORYTELLING !36

Filling out a walk sheetSharing personal stories Volunteer sign-up sheets

HOW WILL YOU ORGANIZE YOUR CONTENT SO THAT IT TELLS A STORY?

Connecting with VotersHistory of Obama campaign

INTRODUCTIONS THE “WHY”NEW VOLUNTEER SKILLS NEXT STEPS

STORYTELLING !37

LET’S TALK ABOUT TWO TYPES OF STORIES:

WHAT IS VS. WHAT COULD BE

TRADITIONAL NARRATIVE ARC

STORYTELLING !38

TRADITIONAL NARRATIVE ARC

GREAT FOR:Business meetingsPersuading an audienceIntroducing a new conceptHollywood blockbuster

LINEAR LOGICAL FAMILIAR

THE ELEMENTS:

SITUATIONWhat’s the current situation?

COMPLICATIONDescribe the tension / problem.

QUESTIONWhat is the question in response to the problem?

ANSWERSuggested answer to resolve the tension / problem.

RESOLUTIONHow does the story wind down and end?

TRADITIONAL NARRATIVE ARC !39

WHAT’S THE NARRATIVE ARC OF LITTLE RED RIDING HOOD?

S C Q A R

WHAT’S THE NARRATIVE ARC OF APPLE’S 1984 COMMERCIAL?

S C Q A R

WHAT’S THE NARRATIVE ARC OF ONEMARKET?

S C Q A R

Inspirational speechesMotivating an audienceIntroducing a new productLeading a revolution

STORYTELLING !42

WHAT IS VS. WHAT COULD BE

NON-LINEAR ASPIRATIONAL

THE ELEMENTS:

GREAT FOR:

WHAT ISThe current undesirable situation.

WHAT COULD BE

The future situation that could exist if we all believe in it. This is your call to action.

THE REWARD

A utopian future where the original problem of “what is” no longer exists

WHAT IS VS. WHAT COULD BE !43

THE ORIGINAL iPHONE ANNOUNCEMENT BY STEVE JOBS

APPLE PRODUCT TIMELINE

“WE ARE CALLING IT iPHONE”

COMPARING COMPETITORS

REVOLUTIONARY UI

PHYSICAL KEYBOARDS MULTI-TOUCH “BABY

SOFTWARE”

Reference: Resonate by Nancy Duarte

WHY & WHAT

Reference: Resonate by Nancy Duarte

WHAT IS VS. WHAT COULD BE THE REWARD

This part addresses why your audience

should care.

This part tells them

what to do now that

they do care.

WHAT’S THE STORY OF ONEMARKET?

OUTLINING YOUR PRESENTATION !46

DON’T TOUCH KEYNOTE YET!

Outline your presentation before you begin designing. Think through talking points, transitions, and structure.

OUTLINE YOUR PRESENTATION !47

NOW IT’S YOUR TURN:OUTLINE YOUR PRESENTATION

10 MINUTES TEST DIFFERENT STORYTELLING METHODS FOR YOUR PRESENTATION

START OUTLINING YOUR PRESENTATION

IDENTIFY THE STORYTELLING METHOD YOUR PRESENTATION WILL TAKE

IDENTIFY THE CONTENT AND FLOW OF YOUR PRESENTATION

DESIGNWhat will your presentation look & feel like?

DESIGN !49

WHY DOES DESIGN MATTER?

“We took the text and reset it in Gotham, downloaded the O logo, and put it together in minutes. ‘Wow,’ my

daughter said. ‘It looks like Obama’s actually going to be there!’ Exactly.”

- Michael Bierut

DESIGN !50

THE WORST PRESENTATION

DESIGN MISTAKES.

WORST PRESENTATION DESIGN MISTAKES !51

Stocks tumbled Tuesday -- with the Nasdaq taking a pounding -- as the political standoff in Washington continued and the partial government shutdown stretched into its eighth day.

TOO MUCH TEXT.The Dow Jones industrial average fell 159.71 points, or 1.1%, to 14,776.53 and the Standard & Poor's 500 index dropped 20.67 points, or 1.2% to 1,655.45. It was the 11th loss in the last 14 days, and the S&P 500's biggest drop in six weeks.

The Nasdaq composite plunged 75.54 points, or 2%, to 3,694.83. Anxiety over an Oct. 17 deadline to raise the nation's debt ceiling is starting to eat away at investor sentiment as compromise in Washington remains absent, says Pat Adams, a portfolio manager at Choice Investment Management.

• Aside from the theatrics in Washington, investors will also be paying close attention Tuesday to the unofficial start of the third-quarter earnings season.

• After the closing bell, aluminum maker Alcoa and fast-foot chain Yum Brands will report. • Analysts are expecting companies in the S&P 500 to grow their earnings 4.3% vs. the same quarter a year ago.

On Saturday, he signed several such bills, most prominently legislation stopping local law officers from detaining immigrants and transferring them to federal authorities unless they have committed certain serious crimes. And he agreed in August to let non-citizens monitor polls for elections.Some legal scholars had said that the measure raised profound questions about what rights and responsibilities belonged to citizens alone, and a number of newspapers published editorials urging the governor to veto the bill after the Democratic-controlled Legislature passed it, with most Republicans opposing it.

LOW QUALITY / STOCK IMAGES.

SUBPRIME LENDING• Aside from the theatrics in

Washington, investors will also be paying close attention Tuesday to the unofficial start of the third-quarter earnings season.

• After the closing bell, aluminum maker Alcoa and fast-foot chain Yum Brands will report.

• Analysts are expecting companies in the S&P 500 to grow their earnings 4.3% vs. the same quarter a year ago.

IRRELEVANT TRANSITIONS & ANIMATIONS

DESIGN !55

WHY ARE THESE MISTAKES SO BAD?

DESIGN !56

WHY ARE THESE MISTAKES SO BAD?

BECAUSE THEY TAKE YOUR AUDIENCE OUT OF YOUR

PRESENTATION, MAKING IT HARDER FOR THEM (AND YOU) TO

ACHIEVE THE DESIRED OUTCOME.

DESIGN !57

WHAT MAKES A PRESENTATION’S DESIGN GREAT?

CLEAR BRANDINGCLEAN LAYOUT & HIERARCHYPUTS THE FOCUS ON THE PRESENTERSIMPLIFIES THE MAIN POINTSENGAGES THE AUDIENCE EMOTIONALLY

CLEAR BRANDING !58

CREATE A STYLE GUIDE

Clarendon

Snell Roundhand

Obama for America 2012

CLEAR BRANDING !59

TW CEN MTGeorgia

THIS PRESENTATION

CLEAR BRANDING !60

Apple GENERAL ASSEMBLY

CLEAR BRANDING !61

Apple GENERAL ASSEMBLY

CONFIDENTIAL

CLEAN LAYOUT & HIERARCHY !62

USING GRIDS, MASTERS & ALIGNMENT

MASTERS

ALIGNMENT GUIDES

USING S, MASTER

BULLETS ADD SUPPORTING EVIDENCE TO THE HEADER.

HEADLINES GIVE THE AUDIENCE

THE BIG PICTURE

SDFASD

ASDFDSAFA

ASDFSADFSAF

GLOBAL HEADER: YOU ARE HERE.

IMAGES REPRESENT & SIMPLIFY THE BIGGER POINT

AFRICA REPRESENTS OUR LARGEST MARKET OPPORTUNITY

THE OPPORTUNITY !67

• 163 MILLION NEW INTERNET USERS

• STILL ONLY 16% OF THE POPULATION IN AFRICA

• LARGEST INTERNET ADOPTION REGION OF THE WORLD

2001 2012(m

• INTERNET USE IN AFRICA INCREASED BY 3,000% IN 12 YEARS.

2001 2012

!68THE OPPORTUNITY

2001 2012

!68THE OPPORTUNITY

PERSUADE INFORM

PUTS THE FOCUS ON THE PRESENTER !69

A PICTURE IS WORTH A THOUSAND WORDS.

So, leave the words to the presenter.

THE OPPORTUNITY

MOTIVATE INSPIRE

THE OPPORTUNITY

MOTIVATE INSPIRE

SIMPLIFY, SIMPLIFY, SIMPLIFY.

SIMPLIFIES THE MAIN POINT

REMOVE EVERYTHING THAT ISN’T ABSOLUTELY NECESSARY.

SIMPLIFIES THE MAIN POINT

Ask yourself, “how does this impact the audience?”

ENGAGE THE AUDIENCE EMOTIONALLY !74

YOU CAN BREAK THE RULES.*

* But only for good reasons.

ENGAGE THE AUDIENCE EMOTIONALLY !75

OneMarket

DESIGN YOUR PRESENTATION !76

NOW IT’S YOUR TURN:DESIGN YOUR PRESENTATION

10 MINUTES OPEN UP KEYNOTE OR POWERPOINT AND CREATE ONE OR TWO SAMPLE SLIDES

CREATE A SIMPLE STYLE GUIDE WITH COLORS AND FONTS

CREATE SIMPLE MASTER SLIDES THAT CAN BE USED AND REUSED FOR EVERYTHING

IDENTIFY DESIGN ELEMENTS THAT REPRESENT YOUR BRAND BEST

EXTRA: PRESENTATION PRO TIPSA beautiful presentation can’t do much without a great presenter.

ALWAYS USE A PRESENTER REMOTE.

BECOME FAMILIAR

WITH PRESENTER

DISPLAY.

PREPARE HOWEVER WORKS BEST FOR YOU.

WANT TO KNOW THE SUPER SECRET WAY TO BE

A GREAT PRESENTER?

!82SUPER SECRET WAY TO BE A GREAT PRESENTER

BE HUMAN.

BE HUMAN.Connect with people.Show that you care.

Throw in some Gilmore Girls references.

THANK YOU.

@andreplaut andreplaut@gmail.com

KEEP THE CONVERSATION GOING

http://slidesha.re/17jnQxMDOWNLOAD THIS PRESENTATION

http://bit.ly/16AFYCzDOWNLOAD THE PRESENTATION CANVAS

CREDITS !84

http://designmodo.com/linecons-free/LINECONS BY SERGEY SHMIDT

http://365psd.com/day/89/POST-IT NOTES BY THOMAS RICCIARDIELLO

http://jjg.net/elements/pdf/elements.pdfELEMENTS OF USER EXPERIENCE BY JESSE JAMES GARRETT

http://iynque.deviantart.com/art/iOS-7-Icons-Updated-378969049APPLE iOS 7 ICONS (PSD) BY ANDREW WILLIAMS

http://bit.ly/17hL9bbMICROSOFT’S 2011 CORPORATE SOCIAL INVESTMENT REPORT: ONE MICROSOFT, ONE AFRICA

http://www.foxxdeals.com/logitech-professional-presenter-r800-remote-control-910-001350LOGITECH PROFESSIONAL PRESENTER R800 REMOTE CONTROL

Designing Great Presentations

Design

Giving Great Presentations

Great Presentations Great Expectations

Designing Effective Power Point Presentations

Designing And Delivering Excellent Presentations

Preparing, Designing, Delivering Great Presentations

Designing Engaging Presentations

DESIGNING PRESENTATIONS - Academy€¦ · DESIGNING PRESENTATIONS Simple Tips to Make Your Presentations More Engaging Jamed Falik Visual Design, IFPRI. COLOR THEORY SEMIOTICS TYPOGRAPHY

Designing Great Visualizations

Designing Effective Presentations

Designing Speaker Presentations

Designing and delivering business presentations

Workshop: Designing Effective Poster Presentations

DESIGNING GREAT SCHOOLS

Designing presentations (RU)

Designing Effective “PowerPoint Presentations”

Great presentations

Designing Effective “PowerPoint Presentations”

Designing Your Conference Presentations · Designing Your Conference Presentations Designing a great multimedia presentation is an art in and of itself. The following few guidelines

Designing Awesome Presentations

Giving oral presentations: designing slides