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Week 6, Posters: Type + Image Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
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P O S T E R S : I M A G E + T E X T
T H E P O S T E R I N W E S T E R N G R A P H I C D E S I G N
As a single sheet,unfolded and printed only on one side,
it is the simplest medium for graphic design.
It exemplifies its essential elements—alphabetand image—and its means of reproduction.
In “Graphic Design: A Precise History,” Richard Hollis breaks down graphic design practice into three categories:
1. Identification: symbols, logos, etc
2. Information & Instruction: diagrams, maps, etc
3. Presentation & Promotion: posters, ads, etc, where it aims to catch the eye and make its message memorable.
As graphic design, posters belong to the category of presentation and promoting,
where image and word need to be economical,
connected in a single meaning,
and memorable.
Jules Chéret, poster, “L’Aureole Du Midi.” Pétole de Sureté, 1893.
Henri de Toulouse-Lautrec, poster, "La Goulue au Moulin Rouge," 1891. Shapes become symbols; in combination, these signify a place and an event.
Alphonse Mucha, poster for Job cigarette papers, 1898. Mucha delighted in filling the total space with animated form and ornament.
Maxfield Parrish, poster for Scribner’s magazine, 1897. Parrish created an elegant land of fantasy with his idealized drawing, pristine color, and intricate composition.
Will Bradley, poster for Bradley: His Book, 1898. Medieval romanticism, Arts and Crafts-inspired patterns, and art nouveau are meshed into a compressed frontal image.
Alfred Roller, poster for the fourteenth Vienna Secession exhibition, 1902. Dense geometric patterns animate the space.
Alfred Roller, poster for the fourteenth Vienna Secession exhibition, 1902. Dense geometric patterns animate the space.
Alfred Roller, poster for the sixteenth Vienna Secession exhibition, 1902. Letters were reduced to curved corner rectangles with slashing curved lines to define each character.
Berthold Löffler, poster for a theater and cabaret, c. 1907. Masklike faces were simplified into elemental linear signs.
Josef Hoffmann, Wiener Werkstätte exhibition poster, 1905. A repetitive blue geometric pattern was created by a hand-stencil technique after the lettering and two lower rectangles were printed by
lithography. This lettering was combined with other patterns in an advertisement and other posters.
Ilya Zdanevitch, poster for the play Party of the Bearded Heart, 1923. Vitality and legibility are achieved using typographic material from over forty fonts.
Käthe Schmidt Kollwitz, “The Survivors Make War on War!” poster, 1923. This powerful antiwar statement was commissioned by the International Association of Labor Unions in Amsterdam.
Lucien Bernhard, poster for Priester matches, c. 1905. Color became the means of projecting a powerful message with minimal information.
T H E I M A G E
An image is a powerful experience that if far from being inert–a simple depictor of objects or places or people.
It is a symbolic, emotional space that replaces physical experience (or the memory of it) in the viewer’s mind during the
time it’s being seen. (from Samara text)
Image Modes
Mediation
L I T E R A L
A B S T R A C T
t h e m e d i u m i s t h e m e s s a g e
I L L U S T R AT E D I M A G E & T E X T
T E X T A S I M A G E
P H O T O + I L L U S T R AT I O N
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