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Treat your career like a design project. A brief overview of a coaching framework and career design workshop that enables managers and employees alike.
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Roles
Associate
Staff
Senior
Lead
Principal
Architect
PrincipalArchitect
Chief DesignOfficer
Manager
SeniorManager
Director
SeniorDirector
Vice President
?
This is a big deal!Or...is it? SVP
What’s the right path?What’s the right path?
Roles
Individual Contributor
Manager
Which one?
Do I need a path?
Some good. Some bad.Consistent coaching was
tricky.
Each 1:1 was different.
Prepare Understand
Diverge Decide Prototype Validate
We have a process for UX…
…but nothing for career planning
Treat career planning like a design project
Time to make 1:1’s consistent
The Framework
Ladder
vs Framework
Ladders are linearCareers are not
1. Design
2. Research
3. Knowledge
4. Technical
5. Communication
6. Leadership
7. Culture
8. Innovation
Product Skills
Personal Skills
Team Skills
Abilities
Design
Ability: Design
Impact - You drive the design and direction of your features and products to create happier customers.
Interaction - From concepts to whiteboards to wireframing, prototyping and beyond. You craft an elegant product.
Visual - You make beautiful products. You create beautiful and compelling deliverables for communicating product vision.
Prototyping - You effectively communicate through prototypes at various levels of fidelity. You know when and which method to use.
Tools - You’re on top of game for all necessary software tools. This covers prototyping, graphics, coding, mobile, etc.
Process - You understand the overall design process and utilize it effectively and appropriately.
Research - You can handle formative and/or summative research effectively. You approach every design with a thorough analysis of the problem space. You engage effectively with Product Intel. You perform insightful competitive analyses.
Research
Ability: Research
Impact - You drive the research and strategic direction of your features and products to create happier customers.
Communication - Your message is being clearly conveyed, heard, and respected.
Empathy - You ensure team members are on a first name basis with their users. You bring customer data to life.
Methods - You demonstrate appropriately strong methodological skills for both qualitative and quantitative skills.
Knowledge - You leverage data from channels such as Product Intel, competitive analysis, industry trends, customers, personas, Chatter, etc. You are an expert in your product area.
Roadmap - You accurately plan the research for a release. Are they able to adapt their priorities and scope as needs change.
Domain - You understand the problem space and needs of the customer.
Knowledge
Ability: Knowledge
Customer - You know the Personas, company types, sizes, etc. for your product area. You know how your customers use and extend your products and features.
Product - You know your product(s) and product lines.
Industry/Competitive - You know the overall industry related to your products.
Company/Business - You know SFDC overall and how we compete within the industry.
Organization Awareness - You understand your supported organization and the broader SFDC eco-system. You know how UX operates and how we fit into the company at large.
Technical
Ability: Technical
Systems Thinking - You are an architect at heart. You use both sides of your brain to craft beautiful solutions from the feature to the system level. You bring new perspective to problems and to provide leverage and insight for how we might do things differently.
HTML - You can code quickly and semantically.
CSS - You can control your semantic code effectively with CSS and create pixel-perfect designs.
JS/Other - Your prototypes are rich, interactive & feel like a real product.
Aura/Apex/Visualforce - You effectively utilize our Platform technologies to create prototypes or completely functional applications.
DatStat/Morae/Eye Tracking - You leverage a rich collection of tools to increase design and research effectiveness.
Communication
Ability: Communication
Daily - You’re transparent with your manager/ux team/scrum team on projects/progress.
Presentations - From creating Keynotes, to publishing prototypes and wireframes, to delivering their message...you communicate effectively.
Written - From emails to wikis to blogs...you are clear, concise, compelling and convincing writers.
Meetings - You run effective and product meetings. You involve the right people at the right time. You clearly communicate action items and decisions.
Resourcefulness - You leverage the company and your network to tackle problems.
Leveraging Feedback/Reviews - You frequently collect feedback, track it to alter designs, gain insights and build relationships.
Leadership
Ability: Leadership
Product Leadership - You work effectively with the Dev/PM/QE orgs to drive the creation of kick-ass products.
Mentoring - You take time to help co-workers who are developing their skills.
Process Leadership - You know the process, how to use it & help your co-workers identify opportunities to improve.
Design/Research Leadership - You are effective and supportive at art direction, in design critiques, assessing research, providing heuristic reviews, etc. You are a multiplying factor in the quality of work produced by your teammates and co-workers.
Thought Leadership - You are sought out for advice in particular domains or areas of expertise.
Culture
Ability: Culture
Optimistic - You bring a positive, collaborative and supportive and engaging attitude to their work and the team. You actively support your team members - both professionally and personally.
Solution Focused - Problems are just the beginning. You’re driven to find solutions. “How might we...” is on the tip of your tongue all day. You help your co-workers focus on solutions.
Crossing Boundaries - You reach out and build relationships beyond their core UX team. You build relationships across clouds and disciplines.
Foundation - You participate in Foundation events and actively give back to the community.
Customer Outreach - You comport yourself professionally, cordially and enthusiastically when interacting with customers.
Innovation
Ability: Innovation
Futurist - You think beyond the current scope of your PM’s road map. You can envision a brighter future for our customers. You invent entirely new business opportunities.
Technology - You are in touch with the latest gadgets, trends, technology, competitors, frameworks, etc.
Patents - You utilize the patent process to protect our intellectual property.
Process - You recognize that invention goes far beyond products. You are consistently looking for new ways to practice your craft.
Fearless - You are fearless. The present is just a little boring so you spend time dreaming about where we’ll be in the future. You work to make that future a reality.
The Mini
Desig
n
Rese
arch
Know
ledg
e
Tech
nica
l
Comm
unicat
ion
Lead
ersh
ip
Inno
vatio
n
Cultu
re
Project Skills Personal Skills Team Skills
Current
+1
+2
-2
-1
1
3
5=over
=at
=under
The Mini
Desig
n
Rese
arch
Know
ledg
e
Tech
nica
l
Comm
unicat
ion
Lead
ersh
ip
Inno
vatio
n
Cultu
re
Project Skills Personal Skills Team Skills
Current
+1
+2
-2
-1
1
3
5=over
=at
=under
The Workshop
• Who are you? What’s your brand?
• What have you learned?
• Where are you now? Where do you want
to be?
• Planning. Values, Vision and Goals.
• Building your network.
• Defining your north star.
Workshop Agenda
Prepare Understand
Diverge Decide Prototype Validate
PrepareGet the people and things you need.All you need is yourself, your memories, a little self-awareness, and eventually a mentor or two.
Exercise: Setting your compass
BrandYour personal brand is what people say about you when you are not in the room.
Prepare Understand
Diverge Decide Prototype Validate
UnderstandDig into the design problem…From past positions what did you most enjoy doing? What did you enjoy least?
Exercise: Mapping where you’ve been
Prepare Understand
Diverge Decide Prototype Validate
UnderstandDig into the design problem…What skills do you have? What do you like to do? What opportunities are available?
Exercise: Where are you now?
Prepare Understand
Diverge Decide Prototype Validate
DivergeRapidly develop as many solutions as possible.Think about what kinds of jobs, roles, skills, classes, projects…you name it…that you’d like to experience or learn.
Exercise: Defining your north star
Prepare Understand
Diverge Decide Prototype Validate
DecideChoose the best ideas and hammer out a user story. Your story! Take all your best ideas and come up with a plan.
Exercise: Planning your path
Prepare Understand
Diverge Decide Prototype Validate
PrototypeBuild something quick and dirty that can be shown to…your manager. Put together a short- and long-term plan. Think about how you’ll evaluate your plan.
Tracking and calibrating
Prepare Understand
Diverge Decide Prototype Validate
ValidateThink about your goals, your history, and your level of satisfaction and challenge - be honest about what’s working and what isn’t.
Prepare Understand
Diverge Decide Prototype Validate
IterateLike every design project…once you’re done it’s time to iterate (or try something new).
The future is not something that happens to you.The future is something you do.
Glen Hiemstra, futurist.com
Your career is the one project you will exclusively own.
Make it a great one!
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