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Assignment for graphic design class
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› ENJOICO.COM
› COLORS
› FONT
› COMMUNICATION
› DESIGNS
› Skateboard company
› Founded: 1986
› Decks, accessories & clothing
› Logo: Panda
› 55% of profit -> EPA
Colors
› 5 colors: R, O, Y, G, B
› Bright colors
› Logo: B/W
› Also use of patterns
Font
› Helvetica LT STD.
› Typo fits „playfulness‟
› No fixed color
› Size varies, mostly small
Communication
› “Don‟t take life too serious.”
› Funny advertisements
› Skatevideo: “Bag of Suck”
› ENJOICO.COM ->blog,
ads, catalogue, …
Designs
› Humorous
› Consistent
› Very recognizable
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