entourage marketing & events / Live communications agency

© entourage 2014

entourage stands for• Alivecommunicationagency• Aresult-orientedgroupofcommittedprofessionalsfromadvertising,digital,media,corporateevents,production,PR,brandingandstrategybackgroundsunderoneroof

• Multipleindustryawardrecognition,GuinnessWorldRecordsachiever• MiddleEasternroots,globalambitions

© entourage 2014

2012Shortlisted2013Shortlisted2011Shortlisted 2ndrunner

industry recognition

marketingtools‘Lookbeyondtheobvious’isourmantraandwewillneversettleforalazysolutiontomarketingchallenges.Drivenbyourholisticvision,weapproacheachofthemarketingplatforms,beitPR,advertising,corporateevents,largescaleproductionorbrandingtomapasolutionmatrixthatisconsistentwiththebrand’scorevalueswhiletriggeringresultsbeyondexpectations.Seamlessdeliveryofeffectivemarketingsolutionssetsusapartfromtherest.

Advertising PR Media Production Digital Events Activation Branding

© entourage 2014

© entourage 2014

CommunicationTools

Brief:ConceptualizeandmanageseriesofstakeholderroadshowsaimedatspecificsectorsandshowcasingupcomingGoogleproductsandservices–intrueGooglestyle

Response:• CreatedMiddleEastEventAwardsrecognizedbespokeroadshows:ThinkTravel,ThinkVideoandmanymoreacrosstheGCC

• DeliveringmarketingcalendarofstakeholderactivationprojectsfromKSAtoQatarandEgypt,matchingglobalengagementandbrandexperiencestandards

© entourage 2014

CommunicationTools

Brief:Drivesalesofpassengerandcommercialportfolioofvehiclesthrougheffectivetacticaladvertising

Response:• entouragedeliveredhighqualitysalesorientedadvertisingthroughoutthesalescalendar,ensuringtopcommercialperformanceacrossallvehiclesegments

• StrategicmanagementofroadshowsandlauncheventsdeliveringhighKPIratings

© entourage 2014

CommunicationTools

Brief:ManageERC’sannualcampaignanddrivepositiveresultsacrossallKPIs

Response:• ConceptualisedandmanagedthelargestCSRcampaignintheUAE• Achievedrecordfund-raisingtargetbeatingexpectations

© entourage 2014

CommunicationTools

Brief: Deliverflawlessbrandengagementprojectsandcreateoutstandingtheme-focusedenvironmentforthebrand’sglobalevents

Response: • Innovationwasthecentralthemeofourapproach,creatinguniqueexperiencepointsforthebrand’smajorinternalstakeholdersfromacrosstheglobe

• Recordedoutstandingreviewsfromtheparticipantsconfirmingtheachievementofobjectivesofthesestrategicactivationevents

© entourage 2014

CommunicationTools

Brief:RevitalisethecorporatebrandbyreflectingamajordevelopmentatENOC,thecommercialalignmentofgroupresourcesandsubsidiaries.

Response:• Plannedandimplementedintegratedcampaigntounveilthenewidentity,consolidatinggroupassetsof30companiesunderENOC

• Achievedtopratingforvisibilityandstakeholderperceptionaroundthenewbrandcommunication

© entourage 2014

CommunicationTools

Brief: CreateabooklauncheventfortheRulerofSharjah,commemoratingthelandmark30thanniversaryofSharjahInternationalBookFair,theregion’smostprestigiousliteraryevent

Response:• Talkoftowncustomdesignedvenue,3Dhologramand360degreeprojectioneffectswereleveragedtocreateanunforgettableexperienceamongtheVVIPguests

• Flawlessexecutionledtounprecedentedmediacoverageofthebooklaunchevent,generatingbetterthanexpectedresultsontheoverallinvestment

© entourage 2014

CommunicationTools

Brief:Createasolidcorporateidentityfor Jordaninlinewithheritagevaluesoftheconglomerate’scountrypartner

Response:• Wedeliveredapowerfulbrandiconbuiltonstrongstrategicapproachandcreativethinkingwhichfitthecorevaluesofthebrand,interpretedincontemporarytermsandreadyforthefuture

• Createdadetailedbrandbooktooutlinetheapplicationofthefreshnewbrandacrossalltouch-points,bothinternalandexternal,generatinggreatexcitementandpositiveaction

© entourage 2014

CommunicationTools

Brief:PromoteasuccessfulEmiratizationcampaigninthehealthcaresectorofAbuDhabi

Response:• entouragemanagedthemostsuccessfulEmiratizationcampaigninAbuDhabideliveringdoubledigitgrowthacrossthehealthcarenetwork

• TwotimesMENAEffierecognitionforeffectivemarketing,GuinnessWorldRecordsachievementforthelargestawarenessactivity

© entourage 2014

CommunicationTools

Brief: Revealthenewidentityoftheiconicjewellerybrandtoitsbusinesspartners,securinglong-termtrustandbrandloyalty

Response:• Createdastunningnewbrandlaunchevent,wowfactorgeneratedoverwhelmingreceptionofthenewidentityandDamasvisionofthefuture

• HighlyratedbyVIPattendeesgeneratinginvaluableWOMamongthebrand’skeystakeholders

© entourage 2014

CommunicationTools

Brief: Inadditiontomanagingkeyin-mallactivationprojectsduringEid,ChristmasandBacktoSchoolseasons,themandatewastodeliveraninspiringidentitythatwillrepositionbrandIbnBattutaMall

Response:• Wecreatedaseriesofsuperlativein-mallactivationprojectsthattriggeredrecordfootfallduringkeyseasons

• Strategicbrandingproposalwaspositivelyreviewedbymallmanagement

© entourage 2014

CommunicationTools

Brief:HostanincentivebasedeventtomotivateUnifruttileadershipfromaroundtheworld,drivinglong-termperformanceofworldwideoperations

Response:• HostedMiddleEastEventAwardsrecognizedbespoke4dayinternalstakeholderevent,impressingtoplevelexecutivesfromaroundtheworld

• Highlyratedbyeachofthe250attendees,reaffirmingUnifruttibrandloyalty,andcollectivelypledgingtokeepgrowingthebrand’sleadershipcredentials

© entourage 2014

CommunicationTools

Brief:PresentJTBcredentialstotheSaudimarketanddrivetourismnumbers

Response:• WeleveragedculturalinsightstopresentastrongcreativecampaignuniquetoKSAtargetneedsandaspirations

• Integratedcampaigntookadvantageofmultiplechannelstoengagethetargetwiththecentralideaofthecampaign,drivingbrandvisibilityandresults

© entourage 2014

CommunicationTools

Brief:Managethebrand’sCSRprojectseriesacrossallsevenemiratesduringthemonthofRamadan,generatingwidespreadawareness,buildingbrandequity

Response:• ThemosttalkedaboutCSRprojectofthebrandwasdeliveredacross30daysofRamadan,reachingmorethanamillionimpressionsacrossWOM,socialandadvertisingchannels

• Excellentratingsfrombrandauditorsforefficientmanagementofbrandassets

© entourage 2014

CommunicationTools

Brief:CreateasuccessfulawarenesscampaignthatwilleducatethepublicwhileraisingdonationforDubaiCaresprojects

Response:• OureffectiveideationledtoaninspirationalcampaignthatwasthecentralattractionatDubaiMallfor30daysofRamadan

• Thecreativeexecutionoftheideaandstrategicmediaselectionledtocity-wideawarenessofbrandDubaiCaresinadditiontoraisingrecordfundsforworldwideprojects

© entourage 2014

CommunicationTools

Brief:Reachretail,corporateandcommunitystakeholdersduringRamadanwiththerightmessageswhileengagingthemwithkeybrandassetscreatingaplatformforbuildinglong-termrelationship

Response:• ImplementedaCSRseriesacrossallsevenemirates,creatingstrongbrandimpressionsacrossalltargetsegments

• Excellentfeedbackfromattendeesincludinginternalstakeholders,creatingpositiveimpression,beatingexpectations

© entourage 2014

CommunicationTools

Brief:CreateafreshidentityforthelargestvehicleregistrationbrandintheUAEandmakeitmorerecognizabletostakeholders

Response:• Asaresultofin-depthresearchandinsightdevelopment,wecreatedalogomarkthatwouldgoontobecomeapopulariconinthedomainofvehicleregistration

• Flawlessexecutionofthenewbrandidentityacrosskeycentersandcorporateoffices,repositionedTasjeelasthecategoryleaderintermsofbrandvisibilityandreach

© entourage 2014

CommunicationTools

Brief: RepresentUAEasathoughtleaderatthegatheringofaviationauthoritiesfromtheregion,deliveranunforgettableconferenceexperience

Response:• Impressive3-dayinternationalconferencewashostedgeneratingexcellentfeedbackratingsfromalltoplevelattendees

• AchieveddesiredpositiveGCAAbrandperceptionamongparticipatingaviationauthorityrepresentativesfromtheregionandbeyond

© entourage 2014

CommunicationTools

Brief:DefineaclearbrandidentityandguidelineinlinewithetisalatGroupbrandarchitecture

Response:• WeengagedwithtopmanagementandbrandmanagersacrossetisalatGrouptoidentityandoutlinethevisionforTamdeedProjects,oneofthelargestopticalfibernetworkbuilderintheregion

• Thisstrategicstudywasthendevelopedintoabrandingexercise,deliveringastrongdistinguishedpresencefortheserviceproviderinthehighlycompetitiveICTsector

© entourage 2014

CommunicationTools

Brief:LaunchofCentralParkproject,themostprestigiouspropertyofDIFC,Dubai’smainbusinessdistrict,drivesalesandcreatestrongbrandimpressionamonginvestors

Response:• Meticulousdesignandflawlesslauncheventexecutiondrivingwidespreadbuzzamonginvestors,deliveringbetterthanexpectedspotsales

• Hugebrandimpressionacrosstraditionalanddigitalmediachannels,generatingoutstandingbrandvisibilityandsalesinquiries

© entourage 2014

CommunicationTools

Brief:CreateacompellingbrandidentityforthefirstmajorretaildevelopmentonthePalmIsland,Dubai

Response:• Acreativebrandingprojectwasdeliveredencompassinglegacyvaluesofthemotherbrandwhilecreatinganenduringimpressionwiththenewdesign

• Detailedbrandbookwaspresentedtoconsistentlyapplybrandvaluesacrossalltouch-points

office121,shafarinvestmentbuilding,sheikhzayedroad,nexttov.wshowroom,

p.o.box37487,dubai-uaetel:+971043388834fax:+971043388340

email: info@entourageintl.com

dubai

amman jeddah riyadh

entourageintl.com

entouragemarketingandevents entourageintl entourageintlentourage-marketing-&-eventsentourageintl

email: info@entourageintl.com

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