View
484
Download
0
Category
Tags:
Preview:
DESCRIPTION
Fashion Bandit is a user based app that allows you to embody the style of your favorite TV characters all for an affordable price at stores you already love. Created for my college senior project. Contact info.fashion.bandit@gmail.com for more information.
Citation preview
Fashion BanditBring a Little Character into Your Life
What is it?It all started with a simple conversation…
How do I implement a TV characters style into my wardrobe. Where do I find these items for a decent price?
Fashion Bandit
A app that allowed users to find and share items from their favorite TV characters from stores they already love for an affordable price.
User 1• Age: 26Grad Student at
• Job: Student & Hostess
• Style: more casual looks to class and more trendy looks going out with friends to movies, shopping, eat, etc.
• Mobile Device: Apple iPhone 4s
• Shopping Habits: Once a month. Budget $30-$60
• Favorite TV shows: Law & Order, Big Bang Theory, Devious Maids, Once Upon a Time, Glee, Bones.
User 1 (cont.)• Stores: Alode, forever 21, Target, H&M, Holister,
MacysFavorite TV shows: Law & Order, Big Bang Theory,
Devious Maids, Once Upon a Time, Glee, Bones.
• Shopping Time: does a majority of her shopping online. She loves getting discounts and free samples.
• Morning Routine: 45min to an hour 20 picking an outfit.
• Inspiration: Takes her own interpretation of looks
User 2• Age: 16
• Style: Wears a uniform to school so likes to be able to express he style on the weekends.
• Job: High School Student & Outback steakhouse
• Mobile Device: Android smartphone Galaxy Note
• Shopping Habits: every few weeks $20-$30 budget
• Favorite TV Shows: New Girl, The Vampire Diaries, Big Bang Theory, Glee, Modern Family, Grays Anatomy
User 2 (cont.)
• Stores: Wal-Mart, Target, Wet Seal, forever 21
• Inspiration: Usually finds outfit ideas from pintrest and magazines
• Shopping Time: 2-3 hours
• Morning Routine: 30 min 10 of which spent picking an outfit.
User Experience
Login Process
User Experience
New Discoveries
& Finding an Item
Competition
Market Data
• 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store.
• 58% of all US consumers already own a smartphone.
• Twenty percent of mobile shoppers use their tablets to comment on social media sites about their purchase.
• En route to the store, 70 percent of smartphone shoppers use a store locator to plan their shopping trip
Business PlanValue
Propositions:Customer Relationships:
Channels:
Customer Segments:
B2C:
Creating value for women ages 16-36.
B2B:
Television Networks
TV Shows
Social NetworksComercialsBlogsTV Networks
PesonalFriendlyOne on oneFunTrendy
B2C: Allow users to easily integrate character styles into their wardrobe.
B2B:Provide multidimensional levels of interaction for their customers
*Image rights would need to be negotiated on a network by network basis
Next Steps
• Research
• Development
• Testing
• Start UP/Sell
Recommended