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1 click devices the life after smartphones
Carlo Brianza CEO La Comanda @carlobrianza
Caterina Falleni UX Strategist Designer @caterinafalleni
WKS Preview
Team Workout - 160m
1 Click & gestures Overview - 30m
We are spending so much time on our digital tools..
Is there life after smartphones?
From being locked into our screens To an internet integrated in the world around us
shifting
our housesour body our world
around
facial body
through
vocal
vocalvocal facial body
One click interaction
nothing new…
One click is familiar to all of us since always…
uber food delivery clothes
Smartphonholic
App enthusiast…
What’s the point of being afraid of the zombies apocalypse
When you’re already a zombie?
“Technology was invented for human beings to have more time for
themselves but what happened is that time is consumed by technology.”
Anything is on demand in few mins, 24hr a day…
David Rose“The smartphone is a confusing and feature-crammed techno-version of the Swiss Army knife, impressive only because it is so compact. It is awkward to use, impolite, interruptive, and doesn’t offer a good interface for much of anything. The smartphone is a jealous companion, turning us into blue-faced zombies, as we incessantly stare into its screen every waking minute of the day.”
TechnologyTechnology
Dash Amazon
Click’n’Pizza
Click’n’Pizza
Trillio
Summarising
1. The Smartphone is a great tool IN MOBILITY2. There are new experiences and interactions that could be
discovered when not in mobility (e.g. at home)3. We need to provide dedicated tools instead of noisy ones4. We need something easy and fast5. We need to get out of screens to get back our empathy
What’s next?
Workshop Time
Thinkyour 1 click interaction
and make it!
1.www2.how
3.€HomeworkEach topic20’ team workout10’ shared discussion
1.wwwWHAT does it do?
WHY it’s better than a smartphone?
WHO is your customer?
Think AboutBenchmarkMarket sizeCompetitors
u have 20 m
1.wwwWHAT does it do?
WHY it’s better than a smartphone?
WHO is your customer?
Think AboutBenchmarksMarket sizeCompetitors
DISCUSSION TIME
2.howDESIGN IT
Design the INTERACTIONMAKE the interactions
with your 3d tool
u have 20 m Think AboutThe UserThe FunctionThe Experience
2.howDESIGN IT
Design the INTERACTIONMAKE the interactions
with your 3d tool
Think AboutThe UserThe FunctionThe Experience
DISCUSSION TIME
3.€What Business Model?
It must be Affordableand Profitable
u have 20 m Think AboutWho gives you cashHow to monetiseHow to scale it
3.€What Business Model?
It must be Affordableand Profitable
Think AboutWho gives you cash How to monetiseHow to scale it
DISCUSSION TIME
VC Game
Silicon Valley VC scene
https://www.youtube.com/watch?v=3T6X-8oSPUE
2016
Rules- Each team is both a startup and a VC- Each VC has 10’000’000$ capital- Each VC must invest ALL the capital, it can be given
all to one single startup or splitted- A VC can not invest on himself
Round Robin’s- Startup pitch: 3’- VC feedback and investment: 3’ (1’xVC)
The WINNER team will receive a prize that could potentially change disrupt his life
2016 VC Game can just start now!
The WINNER team will receive a prize that could potentially change disrupt his life
Thank you
Carlo Brianza CEO La Comanda @carlobrianza
Caterina Falleni UX Strategist Designer @caterinafalleni
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