Future brand innovation

Tomorrow comes today

How to organise for innovation

2 December 2014

The world is not changing.

How to organise for innovation | 2 December 2014 | © FutureBrand 2

The world has already changed.

&Planet People

&Corporations Customers

&Humans Robots

1. Business models today

Travel accommodation

without owning any hotel rooms

Taxi companies

without owning any taxis

Banking services

without owning any banks

2. New social values

ToI don’t want to talk to a person

I don’t want to talk to a machine

2. New social values

…unless the person looks like a machine

3. Time redefined

Dramatic reduction in company lifespan

A billion-dollar industry born 6 years ago

Increase in average number of careers

Life starts all over again at 55

11+ job in our

working lives

(and likely

multiple careers)

Years ago, change took time…

The future is already here.

A cautionary tale

Too late, too slow to change.

What keeps you awake at night?

What do you dream about?

The future is positive.

Creativity is in the eye of the beholder.

New stuff made useful

What is innovation?

All innovation is not created equal

Innovation is not…

1. Eureka!

2. Lone genius

3. Big budgets

110 most

innovative companies

10 biggest R&D spenders

10 most innovative companies

10 biggest R&D spenders

All things big and small

We’re a bunch of ideas….we never throw an idea away because you never know when someone else will need it.

More than 80 per cent of 3M’s patents have more than one inventor.

Workers with the most patents often shared lunch or breakfast with a Bell Labs electrical engineer named Harry Nyquist.

The future is collaborative.

There is no right answer. Only the one we come up with together.

How do we organise ourselves today?

vs.Routine Innovation

Drive out varianceSee old things in old waysReplicate the pastComfortableMake money now

Enhance varianceSee old things in new waysBreak from the pastUncomfortableMake money later

Imagineers

Cast members

The innovation gap

44% companies globally said there was alignment between innovation and culture.

Only 14% in Australia.

1. Innovation initiatives

2. Innovation skills

Think Creative Leadership LabWe teach them the

mindset, toolset and

skillset to release their

own creative potential

and also help them to

infuse that creativity

within their teams.

Viticulture

Operations

Finance

Distribution

Marketing

3. Innovation crowds

IdeaStorm + customers

SeeClickFix + communitiesInnocentive + experts

PatientsLikeMe + patients

4. Innovation engines

FutureWorks is P&G's global Entrepreneurial Engine.Create, incubate, and scale transformational

new business models, new categories,

and service experiences that capitalise on

consumer-driven, disruptive market innovation.

10 startups moved to Portland for

3 months to collaborate with Nike.

With access to Nike+, the FuelBand,

and 300 mentors, the startups built

offers to help people live more active

lives and showcased them to investors

and partners at demo days.

5. Innovation experiments

We run over 100 experiments at any given point.

We test about 1% of our user base on any given platform at any given time.

The future is here.

The future is…

The future is positive.

The future is…

The future is collaborative.

The future is…

The future is full of new stuff made useful.

The future is…

…we just need to get organised.

The future is…

A final thought

We live in a world where we can do anything…it’s no longer ‘can’ we do it, but ‘should’ we do it?

– Dr. Jonathan Reichental, CIO City of Palo Alto

See you in the future

Richard CurtisChief Executive OfficerFutureBrand

rcurtis@futurebrand.com@radarblur

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