Future of Web (Internal)

Our Interactive Future. What’s Ahead?

MOBILE

We were born to move around.

Monday, June 27, 2011

50%of americans will own a smartphone by the end of 2011

CODESCAN

QR Code• 2 D bar code• Use your mobile device• Takes you directly to digital content• Easy to generate

BUT!Google: Ended support in

Google Places.

The QR fad may be short lived.

BUT!Apple: Does not see the

value in them. Not interested.

The QR fad may be short lived.

And if these 2

don’t like you...

but don’t worry.it only makes room for

TAP-TO...

NFCNear Field ComunicationA short-range wireless standard

that allows devices to communicate

securely and perform transactions.

NFCNear Field ComunicationA short-range wireless standard

that allows devices to communicate

securely and perform transactions.

• Gaining popularity in Asia and Europe

• Allow riders to use their phones as tickets or passes

• Mobile-enabled parking systems and vending machines

• Tap to pay merchants

• Allow people to “bump” each other’s phones to exchange money

THE DIGITAL WALLET

Starbucks is the largest mobile

payment network with over 3 million

people using their mobile card app

PayPal has seen growth in mobile

payments year after year. With over

$24MM in 2008, to $2B today

and expecting over $7.5B by 2013.

Target has updated all of

their scanners to accept mobile

payments.

LOCAL

• Focused on what’s around you

• Uses the GPS and/or mapping

capabilities of today’s phones

• Most of it is focused on retail or

getting you to buy something—but

thats not bad.

CHECK-INS

People who use this concept are driven by being

part of a group, alert their friends about where

they are or doing, and allowing marketers to see

their daily habits—usually in return for something.

SOCIAL

TO US?so what doesall of this mean

NOT

MUCH.

as a whole...

NOT

MUCH.

as a whole...

We will not a consumer company anytime soon.

NOT

MUCH.

as a whole...

IR segment tends to be late adopters, but growing

“HELLO?”

“HELLO?”All of this makes up the digital landscape in which we live in, our client’s live in, and is not going away.

+1 million Twitter followers

+1.3 million Facebook likers

Has been involved in SM since ‘06

1.0WEB

All about corporate created content. You saw and then moved on.

1.02.0WEB WEB

About corporate created content mixed with some user generated content. You saw, you commented, and then moved on.

1.02.03.0WEB WEB WEB

More about user created content with corporate listening. You comment, and then the companies moved on it.

Adding new ways for people to access content.

A Joining of our advertising and interactive efforts

YOUUUUUUUTHANK