Getting emotional: Our first steps with affective interaction
Terri Herbert | ExD Researcher @therbert
Emotion. That touchy-feely stuff.
Credit: Vermin Inc
“Although many of us may think of ourselves as thinking
creatures that feel, biologically we are feeling
creatures that think” - Jill Bolte Taylor
Credit: steevithak
It’s about more than business cards Googlemoo.com
MOO
Making our products can be an emotional investment
20 minutes Days
How we used SAM: 5 ways it worked, 5 takeaways
*SAM = Self-Assessment Manikin
MOO’s first steps
Affective interaction: The intentional design of experiences that cater for emotional states, and are capable of eliciting personal emotional responses.
Step 1: Where do we stand? Let’s do an affective audit
SAM: Emotional measurement tool
We used SAM* as a first step in
*SAM = Self-Assessment Manikin
Pleasure
Activation
Dominance
Example output: Plot the experience through the journey
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5 ways it worked
1. Dimensional baseline to build from
2. New understanding of the good and the bad
3. Cheap and easy, in a good way
4. Quick and combinable
5. Cross-cultural, visual understanding
5 takeaways (So far)
1. People find it hard to identify and talk about emotions