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GROUP 12Lafratta Giulia
Lauria PasqualePellegrini LuciaTesta SimoneValorio Ester
THIRD EXERCISEMobile Learning Academy
The aim of this project is to let young people (especially the ones attending the last year of high school) approach the design word with an augmented reality
game that takes place in Milan
Since teenagers don't know the design world very well, our purpose is to making them know what is design about, through a series of questions about the main design disciplines: communication design, interior design, product design and
fashion design.
CONCEPT
11
FEATURES
ADVENTURE GAME
TEAM OF TWO MEMBERS
ONE SMARTPHONE
FOUR ROLES
SEVEN SKILLS
THIRTY EIGHT PLACES IN MILAN
This year the Design Academy organizes a team challenge in order to celebrate the battle against Grey, in order to choose the best designer
of the year.
Everybody is waiting the challenge joyfully and loyally, without noticing anything that moves in the shadow. Nobody expects Grey to
come back just in time for the challenge. But it happens.
Grey strikes again! His power is stronger than ever and he easily confuses the challengers' minds, making them grey and greedy, just as
the whole city of Milan.
A new battle awaits. All the contenders, manipulated by Grey, begin �ghting each other. Everyone. Everyone except a couple. They
avoided the misty cloud that dominates the city. Thanks to them, Milan has still one last hope.
They will deal with trials, obstacles and tricks. They will recolor Milan gradually and then they will attack Grey for the very last time, bringing
the city to peace and freedom.
PLOT
SKILL STILE SKILL PROGETTAZIONE
SKILLCREATIVITÀ
COMMUNICATION DESIGNER
INTERIOR DESIGNER
PRODUCTDESIGNER
FASHION DESIGNER
SHARED SKILLS
SKILLERGONOMIA
SKILL ALLESTIMENTI
SKILLTENDENZE
SKILLCOMUNICAZIONE
COMMUNICATION DESIGNER
FASHION DESIGNER
INTERIOR DESIGNER
PRODUCTDESIGNER
INDIVIDUAL SKILLS
USER EXPERIENCE
1. PROMOTIONUser learns about the game
by different kind of communications, especially
by postcards and the website
USER EXPERIENCE
2. WELCOMEUser and the other players all
get together at the starting point. Here they receive documentations to play
1. PROMOTIONUser learns about the game
by different kind of communications, especially
by postcards and the website
USER EXPERIENCE
1. PROMOTIONUser learns about the game
by different kind of communications, especially
by postcards and the website
2. WELCOMEUser and the other players all
get together at the starting point. Here they receive documentations to play
3. LET’S PLAYUser �nally starts the game
and have fun!
QUESTIONS
Quale di queste opere può essere de�nita "attrezzata", per la sua progettazione e funzionalità, secondo l'idea di Castiglioni?A. Lampada ParentesiB. Lampada FucsiaC. Lampada Taccia
Ricerca all'interno della rivista chi è il direttore della rivista Vogue Italia.RISPOSTA APERTA:Franca Sozzani
Come si chiama il primo libro illeggibile di Bruno Munari?A. Libro IlleggibileB. Libro Illeggibile MN1C. Libro illeggibile bianco e rosso
Philippe Starck, ha presentato quest’anno a Bordeeaux, PIBAL, un oggetto che lui stesso ha dichiarato di rispondere ad una nuova ergonomia urbana. Di cosa si tratta?A. PanchinaB. LampioneC. Bicicletta
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