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DESIGN NO LOGO. Kiffwa initiative to finance projects in Kenia
© HBB COMMUNICATES 2016
www.hbbcommunicates.nl
Concept reasoningThe promise to facilitate financing of projects has no fixed deliverables. So initiating and formatting communication is an important contribution of KIFFWA to the project development process. For the design (no design) we use the concept reasoning; Effective communication is at the foundation of Kiffwa. Bridging language and concept barriers is its mission. And it is about Kenya.
www.hbbcommunicates.nl
Color
GREEN [nourishment & production]Land the land provides food for the Maasai and their livestock GREEN also represents the need to protect territory, and to be rooted in a place.
BLUE[the sky provides water (rain) for the cows] Maasai religion says that the Maasai people were gifted with the task of raising cattle, and that the cattle was sent down from heaven by a rope.
YELLOW [fertility & growth] YELLOW represents the sun, which sustains life by helping grass, which cattle eat. Yellow is considered to be a sign of happiness and prosperity.
The meaning of color in Kenia
www.hbbcommunicates.nl
No logo, strong in identity
www.hbbcommunicates.nl
Wij luisteren naar de markt en naar de opdrachtgever
Effectieve marketing, communicatie &
grafisch design oplossingen
Heemraadssingel 234 - 3021 DP RotterdamPhone: +31 10 476 0760 – hans@hbbcommunicates.nl
www.hbbcommunicates.nl
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