How Can Design Organisations Innovate? Co-Creating a Culture of Value

How Can Design Organisations Innovate?– Co-Creating a Culture of Value

Oriol Bedia User Experience & Interaction Designer Follow Me @oriolbedia Say Hello oriol@2otsu.com

Hello, I’m Oriol

Follow Me @oriolbedia Say Hello oriol@2otsu.comOriol Bedia User Experience & Interaction Designer

Overview 1. Innovation > Culture of Value 2. Culture of Value > Robust Value 3. Robust Value > Continuous Conversations

Oriol Bedia UX & IxD Follow Me @oriolbedia

Innovation

– What do we mean by innovation?

What is innovation?

1. Innovation > Culture of Value

Digital disruption

Technology trends

Transforming landscape

Silicon valley unicorns

Bullshit!

How to innovate?

Design creates culture. Culture shapes values. Values determine the future– Robert L. Peters. Designer and Principal of Circle

Culture of value

– That’s a first solid step to innovation

User-Centred Design

Colleague-Centred Design

Culture of Value

2. Culture of Value > Robust Value

How to create a culture of value?

The real challenge for design organisations is to foster innovation internally

Internal value

Internal value = External value

Authors become value generators and a reason for connecting people

– Francesco Franchi. Creative Director & Journalist at IL

Robust value

Multidisciplinary value

Differential value

Constant value

– A diversity of experiences & points of view

1. Multidisciplinary value

Design problem

Team member - Discipline 1

– The sum of diverse knowledge

2. Differential value

Unique purpose

Differential value

Genuine

vision

– A uniform level of consistency across a product or service

3. Constant value

Constant value

– You can’t hardly generate value on your own. Value is a collective sport

Just not on your own

Value creation system

Robust Value

How to co-create internally?

3. Robust Value > Continuous Conversations

– Fordist principles for management, production & delivery

Design organisations haven’t really learned

If I had asked people what they wanted, they would have said faster horses– Henry Ford. Founder of Ford Motor Company

– Is it about speed?

Cars. Faster Cars.

– Is it about speed?

Faster design

– What? Internal co-creation?

Who has time?!

For the sake of the user, we mastered the art of mistaking productivity for efficiency. Maximising the amount of design solutions, rather than their quality

The most effective teams are not those whose members have the highest IQs, but rather those whose members are most sensitive to the thoughts of others– Alex Pentland. Director of MIT’s Human Dynamics Laboratory.

Continuous Conversations

Reflect

Listen

– To speak-up, react & learn

1. Reflect

– To speak-up, integrate & iterate

Manage Learning > Agile

– Jared Spool. Founder UIE, Co-founder Center Centre

5th question to the stand-up 1st What did all do yesterday? 2nd What are we planning to do today? 3rd What's in our way? 4th What's the most important thing? 5th What did you learn since the last stand- up & how will you use it going forward?

– That simple

2. Listen

– Hey designer, you should…

Be better at coding

Be great at public speaking

Be mastering business

Be doing some research

Be better at listening

Before we become better at anything else, we should simply become better listeners

– Who has the lead?

3. Adapt

– Team members as enablers of value creation

Adaptable Leaderships

In a constant changing world, no single member can lead at all times and in all situations. Rigid rules are counterproductive for any team.

– An agile culture of thinkers committed to create value

Modern organisations

Ownerships, quality & outcomes

What we’ve learned

Innovation starts with the people you work with

How Can Design Organisation Innovate? – Take-away #1

Colleague-Centred Design

You can’t hardly generate value on your own

Value Creation System

Co-Creation is for modern organisations

Ownerships, Quality & Outcomes

– See you around

Oriol Bedia User Experience & User Interaction Designer Follow Me @oriolbedia Say Hello oriol@2otsu.com

Thanks! Danke! Gràcies!

How Can Design Organisations Innovate? Co-Creating a Culture of Value

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