Innovation Parkour - IDEA 2009

INNOVATION PARKOUR

@mmilan

@normativedesign

@michaeldila

++

Today

1. Ramble about Innovation2. Ramble about Parkour3. Make some not-too-spurious connections4. Talk about the seeds of a practice5. Interview a practicing “innovation parkour-ist”6. Five minutes of madness (co-creation)

INNOVATION IS FUN

BULLSHIT

INNOVATION HURTS

A LOT

The premise of Innovation Parkour

is the assertion that we can learn to innovate

that we can get better at innovating by practicing it

DUH.

What is innovation?

Saul says: innovation creates a better way to deliver value.

@skap5

3 MYTHS

Innovation is expensive

Innovation takes a long time

Innovation can only be done by special kinds

of people

INSIGHT

What is Parkour?

FLOW

DISCIPLINE

NO OBSTACLES

NO OBSTACLES

USE OBSTACLES

‘There are no limits. There are plateaus, but you must not stay there, you must go beyond

them. A man must constantly exceed his level.’

Bruce Lee

INNOVATIONPARKOUR

A PEDAGOGY FOR VOLITILITY

INNOVATIONPARKOURIS

SOCIAL SOFTWARE

YOU ARE THE CODE

Man is born free, but everywhere he is in

chains

Routinized work produces efficient and predictable outcomes

What happens when things become unpredictable?

How likely is it that people will not panic in such circumstances?

2 STORIES

PILOTS

1983AC143The Gimli Glider

2009US1549

How did this happen?

Why didn’t Sully panic?

“The training provides pilots with important technical skills -- they can practice flying

crippled planes -- but it also teaches them something more important: how to draw on

an optimal blend of reason and emotion. They learn how to ignore their fear when fear isn't useful and how to make quick,

complicated decisions in the most fraught situations.”

1

“Flight crews don't panic because they've

practiced staying calm.”

“He who handles the quickest rate of change survives”

60 Second MacGuffin

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I thought Cybernetics was freezing dead

people...with apologies to Paul Pangaro

Is innovation a conversation with

constraints?

Parkour is not about running & climbing.

Parkour is about navigating uncertainty

in real-time.

PARKOUR IS NOT ABOUT RUNNING & CLIMBING. !

PARKOUR IS ABOUT NAVIGATING UNCERTAINTY IN REAL TIME. "

How do we get there?

How do we get there?

How do we innovate?

LADDER OF SKILLS

Unconscious Incompetence

Conscious Incompetence

Conscious Competence

Unconscious Competence

What lies beyond Unconscious Competence?

MASTERY

PROPOSITION:Innovation favors the prepared mind

The prepared mind allows us to

navigate uncertainty

Tennis drills are repetitive and relentless. They teach the body to think, so the

mind can do strategy.

There is nothing secret about yoga. The poses

are well established across many styles.

But it is a bottomless practice

Each of these practices is about the synthesis of flow & repertoire

A KINO-COGNITIVE

MODEL

flow+repertoire=

innovationinsight

Innovation is cheap

Innovation can be done quickly

Innovation can only be done by anyone

But we must practice

How do you practice innovation?

Beginning a practice

THEUNFINISHED

KERNEL

VISUALIZATION

PRACTICE SEEING

COLLABORATION

PRACTICE TRUST

PARTICIPATION

PRACTICE OPENNESS

INNOVATION

PRACTICE FREEDOM

INNOVATIONPARKOUR

A PRACTICE FOR GENERATING INSIGHT

ON-DEMAND

Prototyping in the wild

Practice freedom by embracing obstacles

6 Teams1 Hour1 Experience

Teach the Body to Think

Tonight’s Special Guest:

Dennis Schleicher Jr

Tonight’s Musical Guest:

You.

TheFuture is Unfinished

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http://innovationparkour.com/

matthew@normativedesign.com michael@torchpartnership.com