Interaction Design & Industrial Design In 3C Industry

Industrial Design & Interaction Design in 3C IndustryJustin Lee

Why do industrial designers need to know more about interaction design?

1

source: gizmodo, 2009

Product complexity continues to Increase.

2

It is one of the 50 greatest gadgets of the past 50 years.

source: PC World, 2005

“Although I dig their physical styling, I really really really HATE RAZR phones, or most Motorola phones for that matter. Two words: user interface.”

a RAZR user on his phone

source: nutmac, 2006

user journey experiencecu

stom

er lo

yalty

time

online researchrespond to campaign

discuss with friends visit store

purchase

start using it

source: Seeking Alpha, 2007

0%

100%

Apple RIMSanyo LG

Nokia

Samsung Palm

Motorola

Sony Ericsso

n

31%33%35%36%36%44%46%

51%

82%

mob

ile p

hone

sat

isfa

ctio

n ra

ting

(ver

y sa

tisfie

d)bad experience leads low satisfaction.

If user had bad experience, they will never buy again.

cust

omer

loya

lty

time

online researchrespond to campaign

discuss with friends visit store

purchase

start using it

Motorola could never repeat the success of the original RAZR.

source: Seeking Alpha, 2007

0%

40%

Jan, 2005

Oct, 2005

Dec, 2005

Apr, 2006

Jul, 2006

Oct, 2006

Jan, 2007

Apr, 2007

Jul, 2007

Oct, 2007

% o

f pla

nnin

g on

buy

ing

a ne

w M

otor

ola

mob

ile

phon

e ov

er n

ext 6

mon

ths

prod

uct p

erfo

rman

ce

time

level of performance

required by average users

When technology delivers basic needs, user experience dominates.

source: Don Norman, 1998

technology is good enough

I invented the term because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system including industrial design, graphics, user interface, the physical interaction, and the manual.

Don Norman on User Experience Design

Beautiful outlooking is not enough.

3

source: Marek Pawlowski, 2008

0%

50%

100%

1980 1985 1990 1995 2000 2005 2010

ratio of screen size to overall interaction area in mobile phones is increasing.

% o

f int

erac

tion

area

occ

upie

d by

the

scre

en

source: petitinvention, 2008

source: petitinvention, 2008

source: Marek Pawlowski, 2008source: petitinvention, 2008

source: blog of technology, 2009

source: petitinvention, 2008

The move from physical to virtual

Interaction design playan increasingly important role

What is interaction design?

Interaction design defines the structure and behavior of interactive products and services.

source: Robert Reimann, 2007

product

contextpeople

task

Exploring the dialogue between products, people, and contexts.

source: Robert Reimann, 2007

Interaction design is not“graphical user interface design”.

You have two voicemail.

To listen new voicemail, press 1.

Who is the user?

source: Steven H. Meyer , 2008

source: NY Times , 2008

In what context?

source: giant ant , 2007

What is the relationship between industrial design and interaction design?

source: Dan Saffer, 2007

behaviorform

Industrial Design Interaction Design

Industrial Design Interaction Design

User Centered Thinking

Context of Use

Ergonomics

Human Factors

Form Factor

Interactivity

Interactive Prototyping

Design Research

reference: David Malouf, 2008

Iterate Form and Behavior Together

source: Kim Goodwin, Designing for the Digital Age ,2009

Concept Map

source: Jon Kolko

Process Flow Diagram

source: Jon Kolko

source: Luna Gasparini , 2009

Scenario

Wireframe

source: Brian McGrath, 2005

source: Brian McGrath, 2004

As far as the customer is concerned, the interface is the product.

Jef RaskinCreator of the Macintosh computer project

Don’t forget...

Help user to achieve their goal.

usability

usefulness desirability

Thank You!

Q&A

Backup Slides

source: Gizmodo, 2009

source: David Court, Dave Elzinga, Susan Mulder, and Ole Jørgen Vetvik, 2009

credit: About Face 3, page 12

credit: About Face 3