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design for service
SAME DIFFERENT
UNDERSTANUNDERSTANDABLEDABLE
UNPREDICTUNPREDICTABLEABLE
FUNCTIONAFUNCTIONALL
SURPRISINSURPRISINGG
SERVICESERVICE ADVERTISIADVERTISINGNG
METHODSMETHODS CREATIVITCREATIVITYY
NEEDSNEEDS DESIRESDESIRES
SENSESENSE STRANGESTRANGE
SENSESENSE STRANGESTRANGE
SENSESENSE STRANSTRANGEGE
user need is the new black
social networki
ngmeaning
experience
purple
... nope ...
black is black
make sense, not war!
thanks
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