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We have applied Cultural Probe to conduct a study about the perception of invoices for Polish Telecom: Play. In the presentation we present all elements of the probe to inspire others to put design into research tools not only into final products. It truly pays off.
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little things that matter. using cultural probing to design
a new invoice for Play
Aga Szóstek (UX Plus) Marcin Piotrowski (Play)
a better world comes with a price
respondents who care
engagement
cultural probing
przemek pomaski magda rydiger weronika siwiec
gaining insights
gaining insights
gaining insights
so... the story begins
so the story begins
so the story begins
so the story begins
hundreds of insights
engagement?
engagement hell, yeah!
a bunch of theory Fraukje Sleeswijk
what people level of knowledge
research methods
what people level of knowledge
tell think explicit interviews
research methods
what people level of knowledge
tell think
do act
explicit
observational
interviews
observations
research methods
what people level of knowledge
tell think
do act
know feel
dream
explicit
observational
subconscious latent deep
interviews
observations
generative techniques
research methods
przemek pomaski magda rydiger weronika siwiec
uxplus.pl aga szóstek
uxonline.pl marcin piotrowski
thank you
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