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Many principles of magic - deception, misdirection, storytelling, and attention management - can be applied to building user interfaces.
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NAMEPLACEDATE
This talk is about
MAGIC
@toddmoyUX Designer at Viget
MAGICIANS AND US
I can’t do magic. I can only help you see it.
Peter Samuelson, magician
magicianspectator
magic
designer–
systemmodel
user–
mental model
design model
UI, API, SDK, content, etc.
1 of 3
Beautiful lies
Fiction can be more compelling than the truth.
2 of 3
Sleight of hand
Work when they’re distracted.
3 of 3
Miraculous feats
Make technology fit the illusion.
THREE PARALLELS
1 of 3
Beautiful lies
Fiction can be more compelling than the truth.
2 of 3
Sleight of hand
Work when they’re distracted.
3 of 3
Miraculous feats
Make technology fit the illusion.
Fiction can be more compelling than the truth.
1 of 3
Beautiful lies
Fiction can be more compelling than the truth.
2 of 3
Sleight of hand
Work when they’re distracted.
3 of 3
Miraculous feats
Make technology fit the illusion.
Work when they’re distracted.
1 of 3
Beautiful lies
Fiction can be more compelling than the truth.
2 of 3
Sleight of hand
Work when they’re distracted.
3 of 3
Miraculous feats
Make technology fit the illusion.
Cardiio
Urban Daddy Cycling Classic by Red Paper Heart
Make technology fit the illusion.
We depend on our knowledge of the "mechanics" of computer technology, the aesthetics of graphic design, and the science of psychology.
Magicians depend on their knowledge of the "mechanics" of their tricks, the aesthetics of showmanship, and the science of psychology.
Bruce Tognazzini, Magic and Software Design
Any sufficiently advanced technology is indistinguishable from magic.
Arthur C. Clarke
QUESTIONS?
THANKS!@toddmoy
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