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What's a mental model and how to use it as an information radiator... Presentation for LeanUX Festival 2014, Ghent, Belgium.
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MENTAL MODELS
AS INFORMATION RADIATORS
LEAN UX FESTIVAL
#LEANUXFEST – SEP 16, 2014
WOUTER WALGRAEVE - NASCOM
I AM WOUTER WALGRAEVE AND I WORK AT NASCOM IN GENK. HI!
MENTAL
MODELING
“MENTAL MODELS ARE ESSENTIAL TOOLS
ALLOWING US TO NAVIGATE THROUGH LIFE”
HOW DOES A FLY LAND ON A CEILING?
FALLING FORWARD? OR BACKWARDS?
WHAT’S THE USE OF THE STRIPPED
PATTERN ON A ZEBRA?
+ IS IT A BLACK ANIMAL WITH WHITE STRIPES OR THE OTHER WAY AROUND?
HOW YOU INTERACT WITH A TECHNOLOGY
IS A FUNCTION OF YOUR MENTAL MODEL
OF THAT TECHNOLOGY
THE MENTAL MODEL OF A “WATCH CONTROL CENTER”
“ONE MINUTE AHEAD OF YOU…”
MENTAL MODELS INCLUDE
WHAT A PERSON THINKS IS TRUE,
NOT NECESSARILY WHAT IS ACTUALLY TRUE.
“SHAKE IT LIKE A POLAROID PICTURE” WRONG MENTAL MODELS CAUSING TROUBLE…
RECOGNIZING PATTERNS MEETING EXPECTATIONS!
IMAGING A MAP OF THE WORLD 5 SECONDS
MENTAL MODELS ARE PERSONAL
MY ISSUES WITH INSTALLING THIS HI-TECH DEVICE AT MY PLACE
MENTAL MODELS ALLOW A PERSON
TO PREDICT THE RESULTS OF HIS ACTIONS.
THE ORIGIN OF THE RADIO BUTTON
MENTAL MODELS =
INSIGHTS, NOT KNOWLEDGE
A PROCESS OF LEARNING LEARN TO RECOGNIZE PATTERNS
MENTAL MODELING IS…
SEARCHING FOR THE
MENTAL MODEL OF A USER
CREATIVITY IS…
STRETCHING THE LIMITS
OF A MENTAL MODEL
ESSENCE OR SHAPE OF
AN ENTITY’S COMPLETE FORM
GESTALT
OF PRODUCT GESTALT
SOME EXAMPLES
“HI, WE ARE GOOGLE.
WE’RE PRETTY SURE YOU’RE HERE TO SEARCH SOMETHING.”
CONCEPTUAL MODELS
GESTALT
HORIZONTAL NAVIGATION THROUGH CHAPTERS,
GOING FROM EXPERIENCE TOWARDS
INFORMATION
GESTALT
VERTICAL NAVIGATION WITHIN A CHAPTER
FROM GENERALIST TO SPECIALIST INFORMATION
GESTALT
A MENTAL MODEL OF CONTENT FOR A
HEALTHCARE PROVIDER
GESTALT
A FLOW FOR EDITORS OF A MAGAZINE
GESTALT
A BRAINSTORMING SHEET FOR
INTAKE OF A PROJECT
GESTALT
CORE OF A CONTENT STRATEGY
+
ITS RELATION WITH THE PERSONAS
GESTALT
AN OBJECT WITH ITS TAXONOMY
BOTTOMLINE
STOP WRITING DOCUMENTS
THAT NOBODY IS GOING TO READ
WHERE TO START?
EVERYBODY CAN
SKETCH OR DRAW
USE WHAT YOU LEARNED IN
KINDERGARDEN
TONS OF BOOKS WITH EXAMPLES
THEY’RE NOT
BIBLES
FIT FOR PURPOSE MAKE THEM
INFORMATION RADIATORS
THE DEFINITION:
“AN INFORMATION RADIATOR IS A DISPLAY
POSTED IN A PLACE WHERE PEOPLE CAN SEE IT AS
THEY WORK OR WALK BY. IT SHOWS READERS
INFORMATION THEY CARE ABOUT WITHOUT
HAVING TO ASK ANYONE A QUESTION. THIS MEANS
MORE COMMUNICATION WITH FEWER
INTERRUPTIONS.
THE DEFINITION:
“AN INFORMATION RADIATOR IS A DISPLAY
POSTED IN A PLACE WHERE PEOPLE CAN SEE IT AS
THEY WORK OR WALK BY. IT SHOWS READERS
INFORMATION THEY CARE ABOUT WITHOUT
HAVING TO ASK ANYONE A QUESTION. THIS MEANS
MORE COMMUNICATION WITH FEWER
INTERRUPTIONS.
BLUNTLY SAID:
STOP HIDING YOUR
DELIVERABLES IN FOLDERS!
“WE NEED A (NEW) PIM/DAM!” THE MISSION
THE DESIGN OF THE
WORKSHOPS
THE FINAL
RESULT
A TYPICAL NASCOM
WARROOM
TAKEAWAYS & LEARNINGS
FORMAL & INFORMAL
FAST, ACCESSIBLE
CONVERSATION STARTER
DON’T LET IT BECOME
THE GRAVEYARD OF POSTITS
REQUIRES
LOTS OF COMMUNICATION
& CONVERSATION
REQUIRES
TRUST
TWITTER ME:
@WOUTERWALGRAEVE
LINKEDIN:
…/WOUTERWALGRAEVE
NASCOM INFO@NASCOM.BE
@NASCOM ON TWITTER
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