Mountain Stream Group: Ensuring your success by making it a performance standard

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This 12-page brochure describes Mountain Stream Group's Nexus Control Loop(TM) 6-step design process. The process closes the loop on your success by making it a performance standard and is programmed to your application.

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by making it a performance standard.

Closing the loop to your success.Programmed for your application, our 6-step design process provides structure,

discipline and persistence to smartly resolve issues, create communication that makes connections and cause action — leading to sustainable,

repeatable and scalable success in an ever-evolving ecosystem.

Discovering insight for intelligent decision making and a memorable brand.

We help you uncover the knowledge to power your success — accessing, analyzing and sharing operational, competitive and marketplace data points that become the economic, efficiency,

reliability and constructability inputs to your performance standard.

Developing your blueprint for success. Using the unearthed informaton we help you identify the key organizational

elements, constraints, variables, formulas, models and set points to your performance standard. Crafting strategies and tactics, setting budgets and

timelines, formulating metrics, and drafting brand benefit and position statements and brand architecture so your corporate voice emerges.

Constructing your brand, solutions and messages.Merging the discovered data with your company’s set points and our multi-level critical thinking, we help you create solutions that meet consumer wants & needs, making it convenient to buy them and

developing messages to cause consumers to buy them.

Comparing hypotheses to reality and assessing the probability for success.

Before solutions and messages are broadcast we put them to the test, analyze reactions and optimize them to ensure your stakeholders will hear what

you’re saying, issues are resolved and your solutions are successful.

Precision streaming your solutions and messages to multidimensional success.

Upon passing their tests and being fine-tuned, we broadcast your solutions and messages in the right mix at the right time in the right format to each brand touchpoint — making connections,

creating compelling conversations and causing actions that drive revenue, productivity and ROI growth.

Measuring to improve. Keeping you focused on WINNING!

Using the defined company set points as reference, we install relevant sensors into the communication ecosystem to gain new insight and provide timely

feedback on key performance indicator achievement. The acquired insight and metric data is analyzed and fed into the

loop for continuous performance improvement.

Contact us today to learn how we can close the loop to your success by

making it a performance standard.

T: +1 847.453.8895E: info@mountainstreamgroup.comW: www.mountainstreamgroup.com

Copyright ©

2011. A

ll rights reversed. Mountain Stream

Group, Inc.

PUB_N

exusControlLoop_2

0111216

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