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MUOTOILLAAN.TULEVAISUUS !! Marco Steinberg Snowcone & Haystack

! @marcolsteinberg www.snowcone.fi

pienempi valtio!fiksumpi valtio

MUOTOILLAAN.TULEVAISUUS !! Marco Steinberg Snowcone & Haystack

! @marcolsteinberg www.snowcone.fi

MUOTOILLAAN.TULEVAISUUS !! Marco Steinberg Snowcone & Haystack

! @marcolsteinberg www.snowcone.fi

“EVERYTHING HAS TO CHANGE

TO REMAIN THE SAME” !

Il Gattopardo Giuseppe Tomasi Di Lampedusa

VALTIO!

TULEVAISUUS

uuden KONEEN

uuden LOGIKANuuden KULTTUURIN

uuden YHTEISKUNTASOPIMUKSEN

VALTIOTARVITSEE

?

MUUTTUVA MAAILMAA

!

1700 -luvun instituutiot 2000 -luvun maailmassa

INNOVAATIOOsista

Kokoonaisuuksiin

MUUTOS!

“Hallinto” haasteesta “Luova” haasteeseen

1900 1910 1920 1940 1950 1960 1970 1980 1990 2000

0

2

4

6

8

10

12

14

1930

Finland

Greece

2003 2004 2005 2006 2007 2008 2009 2010 2011 201220%

40%

60%

80%

100%

120%

140%

160%

Mem

ory

!

The New State !

How Finland reinvented government

DECEMBER 2ND-8TH 2017 www.economist.com

Microsoft’s sorrows!

Reviving America’s small towns!

Climate migration!

Why are new currencies popular?!

Wood is the new gold!

!

PLUS: WHY CHILE IS THE NEW INNOVATION MECCA A 12-page report The art of silence · Why Rome is eternal · Sugar high · Is pop not? · Tony Blair Today

The rise of Africa · Shanghai Ai · Was there really a new economy? · Shopping season

Tax codes · Buying babies · Russian airports · Trucking water · 4 EU? · Popular press

!

Will Finland Survive?

from leader to lagger in 10 years !!

DECEMBER 2ND-8TH 2017 www.economist.com

Microsoft’s sorrows!

Reviving America’s small towns!

Climate migration!

Why are new currencies popular?!

Wood is the new gold!

!

vs.Tehostamalla eilistä Muotoilemalla huomista

1. Kaavoitus!!!

17

Constitution, Chile, 2009

tieto-päätös-muutos

tieto päätös muutos

POLIITIKOT ja ASIANTUNTIJATROOLIT & ODOTUKSET

Today’s problems won’t be solved by

the logics that produced them

Problem Solution

Phases of work

Problem Solution

Phases of work

1 - 2

RAVINTOLAPÄIVÄ

!

BRICKSTARTER,

www.brickstarter.org

2 - 2

SYSTEMIC

Content?

Context?

Jätkäsaari, Helsinki

Architecture

Behavior

Energy

Business

Planning

Environment

ECOSYSTEM SOLUTION

TheBuilding

15%,EPBD

Retail!&!Service!model

Minimize!carbon!in!materials

Change,,Fire!

Regula5ons

Smart!Interfaces

”Green”,Energy!Provider

Energy!efficiency!soluHons

New,Investment!Partnerships

New,Legal!

Framework

New,Business,Model

Ac5ve!Ci5zens

TheBuilding

42

muutos?

TARVITAAN UUSI!

!

!

!

!

KYVYKKYYS

BYROKRAATTIA KENTTÄKRAATTIA

!

NYT!

!

KENTTÄKRAATIAN TILANNE

MAAILMALLA !

Sitra/Helsinki Design Lab!KV Design Säätiö

MindLab

Region 27th

Nesta/Public Services Lab!Cabinet Office, Design Policy Team

Creo Antofogasta

Elemental

UAE Prime Minister’s office

Bangkok Design Lab!Thai Social Enterprise Office (PM’s Office)

MaRS

Boston_ New Urban Mechanics

OPM- Innovation Lab

GDS

DesignGov Australia

Singapore Prime Minister’s office!Public Service Division

The,“NUDGE,UNIT”,(UK),A,redesignPpolicy,team,in,the,UK,Cabinet,office

50

Situate,in,the,UK,Cabinet,Office,the,“Nudge,Unit”,has,to,objective,to,bring,human,behavioural,science,to,public,policy.,The,objective,it,to,create,more,effective,policy,through,a,behavioural,understanding.,Its,currently,run,as,a,team,of,13,with,backgrounds,in,behavioural,sciences,and,experimental,methodology,

!The,‘nudge,unit’,which,develops,ways,to,improve,public,services,through,individual,decisionPmaking,has,identified,public,savings,of,at,least,£300,million,since,its,launch,in,2010.,The,‘nudge,unit’,has,already,worked,successfully,on,government,policy:,

Helping,the,UK,Courts,Service,to,increase,the,number,of,fine,payments,through,use,of,personalised,text,message,prompts,,reducing,the,number,of,bailiff,interventions,by,150,000,and,generating,around,£30,million,of,annual,savings,

Improving,tax,increase,payment,rates,by,15,percentage,points,by,telling,late,taxpayers,that,most,people,in,their,town,had,already,paid,P,again,generating,£30,million,of,extra,revenue,annually

netissä

• Established in 2010, operates out of the UK’s cabinet office

• Behavioural science team to help inform better policy

• Improved court services by improving efficiencies and saving GBP30M annually

• Improving tax payment rates by 15%, generating GBP 30M annually

est. 2010 size 13 PMs office policy focus about improvement

MindLab,(DK),Danish,Ministries’,service,design,laboratory

51

netissä

MindLab,was,created,in,2002,by,the,Danish,Ministry,of,Economic,and,Business,Affairs,as,an,internal,incubator,for,invention,and,innovation.,Today,MindLab,is,a,partnership,of,three,ministries,and,one,municipality:,the,Ministry,of,Business,and,Growth,,the,Ministry,of,Education,,the,Ministry,of,Employment,and,Odense,Municipality,There,are,around,15,employees,in,MindLab,whose,expertise,encompass,anthropology,,design,and,management.,!MindLab’s,objective,is,to,to,bring,service,design,insights,to,policymaking,by,involving,citizens,and,businesses,in,creating,new,solutions,for,society.,!MindLab,is,instrumental,in,helping,the,group,of,owners,key,decisionPmakers,and,employees,view,their,efforts,from,the,outsidePin,,to,see,them,from,a,citizen’s,perspective.,We,use,this,approach,as,a,platform,for,coPcreating,better,ideas.

• Service Design Laboratory owned by 3 Ministries and 1 Municipality

• Broad range of cross government service improvement insights

• Delivery of improved service across several ministries

• Large group of public servant “alumni” that have taken insights into practice

• A neutral space for improving the efficacy of cross ministerial work

est. 2002 size 15 3 ministries service focus about insights

ToimivaKaumpunki,(FI),Kaupunkien,muotoilusäätiö

52

Perustettu,v,2013,,Toimiva,kaupunki,edistää,muotoilun,käyttöä,kaupungeissa.,Muotoilu,on,keino,auttaa,kaupunkeja,kehittymään,paremmiksi,,sujuvammiksi,ja,toimivammiksi,ymmärtämällä,ihmisten,käyttäytymistä,ja,tarpeita,sekä,ongelmien,systeemisyyttä,paremmin.,

Toimiva,kaupunki,jatkaa,designpääkaupunkivuoden,2012,perintöä,ja,kehittää,muotoiluun,liittyvää,osaamista,julkisten,palveluiden,suunnittelussa.,,

Projekti,esimerkki:,!Oma!Muotoinen!Koti,

Yli$tuhannella$alle$25-vuotiaalla$helsinkiläisellä$ei$nyt$ole$kotia.$Oman$muotoinen$koti$–projekti$etsii$muotoilun$menetelmin$uusia$ratkaisuja$nuorten$asunnottomuuteen.$

Helsingin$kaupungin$nuorisoasiainkeskuksen,$Toimivan$kaupungin,$Nuorisoasuntoliiton$ja$Alkuasuntojen$yhteinen$tavoitteena$on,$että$vuonna$2018$jokaisella$nuorella$on$koti.$Projektille$haetaan$nyt$tukea$Euroopan$sosiaalirahastosta.$Oman$muotoinen$koti$-työnimellä$kulkevassa$projektissa$kehitetään$uusia$ratkaisuja$nuorten$asumiseen$yhdessä$nuorten$kanssa.$Oman$muotoinen$koti$selvittää$muotoilun$keinoin,$miten$tyhjät$tilat$vääntyvät$nuorten$asumiskäyttöön$ja$miten$nuorisoasumisen$kautta$parannetaan$koko$lähiympäristöä.

netissä

• Perustettu 2013 • Kaupunkien

uudistuskyky muotoilun avun

• “Salkku” konkreettisia projekteja

• Tavoitteena uudistuva toimenpanokyky

• Toimivan kaupungin taustalla ovat Helsingin, Espoon, Kauniaisten ja Lahden kaupungit sekä TEM.

est. 2013 size 5 4 municipalities policy focus about capability

GDS,(UK),Transformation,team,in,the,UK,Cabinet,office

53

Founded,in,2012,,GDS,,(Government,Digital,Services),is,a,digital,services,transformaHon,team,in,the,UK,Cabinet,Office.,,It,now,has,a,staff,of,200,producing,direct,costs,savings,of,GBP500M,in,2013.,,In,2013,GOV.UK,won,Design,of,the,Year,Award,,1st,Hme,ever,a,government,agency,get’s,recogniHon,for,the,excellence,of,its,service,design.,CiHzen,traffic,increase,significant,,in,2013,GOV.UK,had,2,million,daily,visits,for,the,first,Hme.,GDS,helps,create,significant,improvements,(cost,,speed,,consumer,saHsfacHon),in,government’s,top,100,services.,

Objec5ve:,, Transform,the,quality,of,the,UK’s,government,digital,services,,making,them,“simpler,,clearer,,faster”,,starHng,with,a,single,website,for,the,whole,of,government.,

Theory!of!change:, If,services,become,digital,,the,government,can,reduce,costs,and,dramaHcally,raise,the,quality,of,user,experience,at,the,same,Hme.,This,is,only,possible,by,internalising,the,design,and,development,of,these,services,,starHng,with,the,top,100,user,needs,and,building,frameworks,for,this,new,approach,to,spread,throughout,

• Design led transformation team in UK Cabinet office

• Resourced & mandate to transform public services

• Model prototyped in 2011

• Formal team launched in 2012

• First year direct costs saving GBP500M

• Significant improvements in UK Gov. 100 top services

netissä

est. 2011 size 200 PM’s office service focus about transformation

OsaaminenYmmärrysTietoisuus

ulkona sisälläinside/outside

!

MISSÄ?!

4 !

6 !

10

Marco Steinberg !

@marcolsteinberg www.snowcone.fi