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Don’t try to originalTry to be great
Paul Rand
Peretz Rosenbaum was born in Brooklyn, New York into a Jewish Orthodox homeAUG. 15, 1914
Student at the Pratt Institute 1926 - 1932
Student at the New School for Design1932 - 1933
Student at the Art Student League1933 - 1934
Illustrator for Metro Associated Services
Change name from Peretz Rosenbaum to Paul Rand1935
Became Art Director at Apparel Arts and Esquire magazines
Designed Esquire Magazine TrademarkCover designs for Direction Magazine
Instructor at New York Laboratory School1939
Art Director at William H.Weintraub1941
Clients include
• Coronet Brandy
• El Producto Cigar Company
• Disney Hats
• Dubonnet
• Stafford Fabrics
• Ohrbach’s Department Store
• Dunhill Chothiers
• Kaufman Department Store Olivetti
First exhibit Rand was featured in : at Katherine Kuh Gallery, Chicago
First exhibit Rand was featured in: at Katherine Kuh Gallery, Chicago
The Cooper Union, New York Instructor1942
First book designed:The “Tables of the Law” by Thomas Mann 1945
Designs cover and interior for Stork Club Bark Book
Instructor at Pratt Institute, New York1946
Authored:“Thoughts on Design”1947
Rand’s first solo Exhibition at Philadelphia Museum of Art1948
Designs cover for “Modern Art in Your Life”1949
Designs movie poster “No Way Out”1950
Designs Weston, CT house in New York1951
Design for El Producto, GHP Cigar Company1952
Design for “Perspectives” cover1953
House design awarded one of ten best in America
Won award for Ten Best Art Directors by New York Art Directors Club1954
Begins consulting for International Business Machines Corporation (IBM)1956
Illustrates:“Sparkle and Spin”1957
Begins consulting for Westinghouse Electric Corporation, Cummins Engine Company1958 - 1962
Creates American Broadcasting Company’s (ABC) Trademark1958 - 1962
Gets elected into the New York Art Directors Club Hall of Fame1972
Receives Honorary degree at Philadelphia College of Art
Royal Designer for Industry award, Royal Society, Landon1973
Creates the NeXT Trademark1974
Creates Eye-Bee-M poster1981
Professor at Yale University, New Haven, CT(taught for the remainder of his life)1986
Passes away in Norwalk, CTNov. 26 1996
PAUL RANDA Legendary Graphic Designer
PAUL RANDA Legendary Graphic Designer
…worked as if he never aged
QuotesPaul Rand
Don’t try to originalTry to be greatPaul Rand
Everything is design. Everything!Paul Rand
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.Paul Rand
THE END
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