Pencils Down: Stop Designing & Start Developing

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Designers can’t help themselves. We are, by nature, perfectionists. We create, then throw away. We create again, tweak continuously, and fine-tune a design indefinitely. Why can we not stop ourselves? Time passes us by, missing deadlines. In turn, developers anxiously wait for us to finish, so that they can work off of something that has been solidified. During this session, you will learn strategies that will push your design to that "good enough" stage, so you will know “when to say when” and move from designing interfaces to developing them. (Posted from speech of same name given at the Big Design Conference, June 1, 2012)

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http://bit.ly/J7WozH

stop designing & start developing

pencils down

sat test sucked

http://goo.gl/NBjmn

no one defines done

for me

http://goo.gl/WtF6C

TODAY IS NO DIFFERENT

http://goo.gl/zhUXC

on the OTHER hand

http://goo.gl/AexR5

conflicted needed help

http://goo.gl/hqeD9

oppor tunity

http://goo.gl/MUnRm

share my FINDINGS

http://goo.gl/Bp9rf

why hard why good grounding BEGINNING momentum reviews finish debrief

why is done so hard?

http://goo.gl/wTz5B

DOES DONE

EXIST? http://goo.gl/acDde

“it's not done until it's done.

http://goo.gl/0tmXn

perfectionism

http://goo.gl/ybdv1

http://goo.gl/wKh6S

http://goo.gl/lndJn

GREAT EXPECTATIONS

diverging mediums, devices, displays

http://goo.gl/ABAAO

http://bit.ly/fr8hbU

WHY IT'S

GOOD TO BE DONE

http://goo.gl/wTz5B

new phases, projects, products, clients, teammates

http://goo.gl/Fz8K7

freelancing, training, startups, new jobs, new careers

http://goo.gl/NBZvY

reading+ writing+ drawing+ speaking+

http://goo.gl/k3ILg

exercise hobbies travel family

http://goo.gl/L5xHS

sleep http://goo.gl/09vG7

24 hours

sleep work other

Getting Grounded

Getting Started Creating

Momentum

http://goo.gl/wTz5B

get over your self

style guides. patterns. leverage.

http://goo.gl/9wjVb

front load

http://goo.gl/nYwWr

cost of thrashing over time

early late

$$$

trans parency

http://goo.gl/6XbXl

http://goo.gl/ueCuW

minimize cave work

team me vs.

low hanging fruit

http://goo.gl/Buzaw

SPEED sketching

keynote kung fu screenshots balsamiq paper53

http://goo.gl/za6Hu

http://goo.gl/Buzaw

focus time

REVIEWS+

http://goo.gl/wTz5B

REVISIONS

http://goo.gl/W2ibS

narratives VS. DELIVERABLES

http://goo.gl/ysXpJ

CRITIQUES vs. feedback

http://goo.gl/W2ibS

reflection before reaction

refine review revise repeat RELEASE  

go time?

http://goo.gl/wTz5B

time

satis

fact

ion

client

designer

wasted cycles

pencils down point

The Law of Diminishing Tweaks

POST RELEASE THERAPY

http://goo.gl/hqeD9

everything is a hack

the first release of anything ever made stunk.

http://goo.gl/CJq0l

my work quality over time

6 5 4 3 2 1

(progress not perfection)

Facing a sea of infinity, it's easy to despair, sure that you will never reach dry land, never have the sense of accomplishment of saying, "I'm done." At the same time, to be finished, done, complete--this is a bit like being dead. The silence and the feeling that maybe that's all. …the challenge is to level set, to be comfo r tab le w i th the undone, with the cycle of never-ending…Today, we're never finished, and that's okay. - Seth Godin

http://goo.gl/VtNAX

ERICA BURNETT STEPHEN ANDERSON TSCOTT STROMBERG JEREMY JOHNSON GARRETT DIMON MARK KRAEMER Marcelo Somers Austin Walker nathan smith adam polansky brian sullivan tracey nolte dustin askins travis isaacs + 1

http://bit.ly/J7WozH

@hursman

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