People Over Process: Turning Assumptions into Shared Understanding

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Every project is based on a number of assumptions. Assumptions about our users and assumptions that our team has a shared vision of what we are building and why we are building it. The longer we hold onto these assumptions, the greater we increase the risk of not meeting our users needs and ultimately, our project fails. This talk will be about how we ensure we are meeting our users needs. In addition to learning project workflow, we will cover specific techniques that you can use to ensure that the user is at the center of our design and that you create a shared understanding among your team.

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MICHAEL JOVEL - @MJOVEL JAVIER RIOS - @JAVIERIOS

PEOPLE OVER PROCESSES:TURNING ASSUMPTIONS INTO SHARED UNDERSTANDING

AFPIMSAmerican Forces Public Information Management System

3 Years + $$$ = ???

2008 2010

Waterfall

Document Design Develop Test Launch

Exhaustive Specifications

History of the World Part I

That Is Not What They Wanted

Everyone has a plan 'till they get punched in the mouth.

Iron Mike Tyson

http://visual.ly/lean-startup

MVPMinimum Viable Product

The version of a product that brings the maximum amount of validated learning about customers with the least effort.

MVP

MVPMinimum Valuable Product

M PMinimum Lovable Product

LDPLeast Dreadful Product

ITERATION

Where Do We Start?

Focus On The Problem

The Answer Is Yes. Now What Is The Question?

“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”

- Theodore Levitt

Create A Sign-Up Form

Instead of:

Outcome

Increase User Subscriptions

Redesign Report A Problem Page

Instead of:

Outcome

Reduce the amount of time it takes for a user to report an adverse event with medical products

Hypothesis

A Tentative Assumption Made In Order To Draw Out And Test Its Logical Or Empirical

Consequences

merriam-webster

Why Hypothesis

• Rather than make assertions it puts forth a question which must be validated

• Engages Team Creativity

Risk

• What assumptions do you have that if proven false will cause your solution to fail?

Basic Hypothesis

We Believe ___________

and

if this is true we should see __________

Prioritize

Get Out Of The Building

Low Inventory

http://www.carolinabarcode.com/choosing-barcode-inventory-software-a-45.html

Design Idea Inventory

• high number of unvalidated design ideas leads to large deliverables

• leads to lag in production as team awaits deliverables

• maximizes the risk as there more time between creation and validation

Pattern Libraries

Pattern Library

• Library of UI Patterns that developers can use (i.e. buttons, fields, etc.

• Library of UI Components composed of multiple patterns (i.e. forms, video player, etc.)

http://patternry.com/

http://rizzo.lonelyplanet.com/styleguide/

Focus On Experience Instead Of Just UI

Helps Developers When Prototyping

http://styletil.es/

http://danielmall.com/articles/rif-element-collages/

Design Studio

http://designforamericayale.wordpress.com/

Supplies

• Butcher paper, painters tape, sharpies and stop watch, grid template sheets

• Build small 3-4 person teams composed of designer, developers and business team.

• Give each team a persona to focus on

http://500px.com/Twitter

Sketch

• 8-10 minutes to sketch individually

• Could be flow diagrams, wireframes, etc.

Individual Pitch

• 3 minutes to pitch team

Critique

• Each member lists 1 or 2 ways in which sketch achieves goal

• Each member Lists 1 or 2 ways in which sketch fails to achieve goal

Team Sketching

• Team takes 10 minutes to iterate on best aspecs of Sketch

Team Pitch

• Team selects one member to pitch teams solution to larger team

http://500px.com/Twitter

That Is Great But We Are A Distributed Team

http://popapp.in

http://www.fiftythree.com/paper

Ux Is Not A Department, Agency Or Team Role

Raise Unicorns

Unicorn?

Mythical user experience designer with an advanced and adaptive skill range. Outstanding skills in graphic design, rapid prototyping, front end development, user testing, technical specifications, marketing and branding. It does not have an opinion, it has a process, and will harmonize with any environment.

http://uxunicorn.com/

Promote Code Literacy

Literacy Is Not Fluency

Promote Design Literacy

The days of designers simply pushing pixels are long gone. Leading design means building a design culture, designing for

the future, and adapting constantly.

Designers need to help build a company culture that values design by not only producing a well designed product but by helping other team members understand and respect design.

–Stewart Scott-Curran, Creative Mornings

“The designers that actively seek out opportunities to contribute and influence other areas of the company become the leaders regardless of title. They are the people that others look to when

problems arise or if an expert opinion is required”

Promote Business Literacy

Designers need to get better at articulating their ideas through direct business communication. We need to show that our

thinking is grounded in logic and produces results.

Learn to quickly absorb and synthesize feedback should push us to take action. We need to learn to fail fast and make adjustments

Pair Designing

Benefits Of Pair Design

• Make sure designers and developers spend time working together

• saves time on implementation

• promotes ownership

http://500px.com/Twitter

Validation

• send multi-disciplined team to meet with customer

• take a copy of the MVP to visit customers

• have one members lead the interview while the others observe and record

Where Lean UX Has Struggled

The Traditional Agency/Consultancy Model Won’t Survive

Great products require investment across many different parts of a business, so we put a bigger effort on collaborating with our

customers.

It doesn't change the organizational dynamics or shift the way people think about building great products.

Death To Agencies/Consultants?

Invest clients into the work and focus on smaller deliverables to create momentum. Dedicate a small group across the entire

product development cycle, thus providing value beyond just wireframe flows.

WORKFLOW

UX

Design

Development

WORKFLOW

UX

Design

Development

http://www.nytimes.com/interactive/2012/07/23/sports/olympics/the-fastest-baton-to-the-finish-line.html?_r=0

EXCHANGE AREA

UX

Design

Development

TAPERING

UX

Design

Development

DIVERGENCE

UX

Design

Development

concept by Daniel Mall

DIVERGENCE

Don’t Get Caught Up On Process

“It’s easier to ask forgiveness than it is to get permission”

- U.S. Navy Rear Admiral Grace Hopper

THANK YOU!Questions?

MICHAEL JOVEL - @MJOVEL

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