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Presentation on optimal web promotion strategy focusing on website/web page structure, content value and announcing content via social media.
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#poca12Saturday, May 5, 12
#poca12
Joe Smithdesigner, developer
Download this presentation fromslideshare.net/artdudejoe/
#poca12
Saturday, May 5, 12
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What Do You Do?
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Your website is the secondbest representation
of your business
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Good Website Structure
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Good Website StructureGood Content
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Good Website StructureGood Content
Reach Out
facebook Twitter
Google+
YouTube
Yelp!
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TagsParts
Content
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Page Parts
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Page PartsURL
Uniform Resource Locator
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Page Parts
Apparent TitleURL
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Page Parts
Apparent TitleURL
<h1>PROJECTS</h1>
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Page Parts
Apparent TitleReadable Text
URL
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Page Parts
Apparent TitleReadable TextButton Title
URL
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Page Parts
Apparent TitleReadable TextButton TitleMeta Title
URL
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Page Parts
Apparent TitleReadable TextButton TitleMeta TitleMeta Description
URL
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Google & Page Parts
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Content is King
Search
Re-usable
Search
Relatable
Search
Sticky
Search
Followable
Why?
Search
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Your Current ContentTake a web inventory
Apparent Title
Button Title
Meta Title
Meta Description
Text content
ImagesFormsGraphics
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Weed OutRedundantOut-of-date
TrivialUnclear
Inaccurate
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Other Sources of ContentYour Locations
Hours of OperationPractitioners
Media MentionsProducts Sold
Acupuncture Education
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Up Town
West Hills
South Gate
John
Jane
Julie
Taxonomy
Locations PeopleEducation
Home
Who
What
How
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Content Management Systems
UsesOrganize your content
Update content at any timeEdit meta tags for search engine bait
Add custom content like images and video
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Content Management Systems
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Custom CMS
Flexible designComplete integration
Simpler usability
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The Goal
The goal is to have a website with deep, relevant content. And to continuously add to it.
Because real people like deep relevant content.And so does google.
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Social MediaGather Followers
Expert Tips
News
Specials
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Social MediaConversation with Customers
Conversation Starters
Encourage Responses
Respond
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Social MediaOutlets
facebook Twitter Google+ YouTube LinkedIn Yelp! foursquare
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Social Media
Create local business page(s)Enter your location
Give reasons why to likeUpdate status weekly
Link to it from your websiteCreate a “Like Me” landing page
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Social Media
Get an accountBrand your page
Follow related people and businessesTweet 4 times a week
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Google+
Social Media
Make a business pageEnter location(s)
Register locations with Google MapsAdd people to your circles
Post weekly updates (same as FB)
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Social Media
Add your location to all of theseEnter descriptions
Upload photosRespond to comments
facebook GoogleMaps Yelp! foursquare
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