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Principles and Elementsof Visual Design
The Principles of Design• Contrast• Repetition• Alignment• Proximity
The Elements of Design
• Line• Shape• Texture• Space• Size • Value• Color
LineA mark connecting two points
organic line
geometric line
calligraphic line
single weight line
ShapeAnything that has height and width
Geometric shape
organic shapes
figurative shape
TextureThe look or feel of the surface
SpaceThe distance of area between and around things.
SizeHow big or small something is.
ValueThe darkness or lightness of an area.
ColorHue
BalanceEqual distribution of weight
RythmPattern created by repeated elements that are varied.
EmphasisWhat stands out is noticed
UnityAll the elements look like they are part of a whole.
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