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Push it real good.
Pushing mobile design (and our team) with 3D Touch
Paul Sisler |UX Researcher | Fidelity Investmentspaul.sisler@fmr.com
Fidelity Investments
Company
Financial services: investing, trading, retirement
App
Android, iOS: market news, account info, stock trades, investing tools
Opportunity
Explore interactions for emerging tech
feed
paul.sisler@fmr.com
What’s 3D Touch? Is it on my phone?
Pressure sensitive touch screen
Started on Apple Watch
iPhone 6S, 7: Sept. 2015
About 29% of iPhones (Sept 2016)
Few design standards
Opportunity to innovate
Push it. Push it real good.
paul.sisler@fmr.com
Tap followed by 3D Touch on Home Screen
Participants in our lab were most familiar with this use.
Different pressure: different response.
Tap
One quick touch
On home, launches an app
3D Touch
Changes with pressure
Blurs background
On home, shows a menu of actions and Notification Center widget
paul.sisler@fmr.com
Peek-n-pop in Mail
Peek-n-pop
Push gently to “peek” a screen before you go there.
Swipe up to see a menu of actions (optional)
Push harder to “pop” (go to the screen)
Standard iPhone behavior
Apple provides framework
Good for lists
paul.sisler@fmr.com
Action Menu in Contacts
Action menus
Gently push into a menu
Lift your finger to see and tap options
Used by Apple in standard apps (e.g., Contacts, Music)
Requires custom code
paul.sisler@fmr.com
Project basics
Design concepts
• Standard peek-n-pop on news, quotes, activity
• Alternative information in peeks
• Action menus: trade button, quote search
Study
• 45-minute one-on-one live lab sessions
• Tasks involving 3D Touch and interview
• 12 Employees outside design and development
• Own iPhone 6S (or later); familiar with 3D Touch
• Use financial apps on the iPhone
quote peek
paul.sisler@fmr.com
Where did people push it?
Wherever they’d tap.
Should the tab bar have shortcuts? (Violates Apple’s standards: tab bar switches navigation stacks)
paul.sisler@fmr.com
Stock quote: standard tap, peek-n-pop preview and action view
Standard peek-n-pop or custom view
Throughout the app
Liked peek for news, not accounts or activity
Stock symbols
Tried to tap links and buttons on the peek
Failed to swipe up for actions on the peek
Preferred custom view
Preview is standard behavior and easier to implement
Why wouldn’t I just tap?
paul.sisler@fmr.com
Quote look up and trade button
Push it for more power: action menus
Did not discover 3D Touch options without prompting
Liked the concepts after they were demonstrated
Regarded the approach as offering shortcuts
Trade button actions got more love than recent quotes
It’s like right-click for the phone.
paul.sisler@fmr.com
Lessons from the lab
Getting the pressure right is hard for users.
There are no affordances for 3D touch. You only know if you can push it if you try.
People pushed things they knew they could tap.
3D touch was viewed as right-click for the phone, offering details, deep navigation, or special actions.
People preferred a push that was different from a tap (actions, rather than peeks).
It should only make existing features easier.
Most of the value is in being able to take action, use a shortcut.
paul.sisler@fmr.com
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