RetailMeNot Mobile On-boarding Teardown

RetailMeNot!Mobile !On-boarding

Ian Schoen!@icschoen

Nice! I immediately know!how the app is going to !help me.

Nice! I immediately know!how the app is going to !help me.

Playful graphics that also!primes the user for what !RetailMeNot can help!them buy

Another nice primer. Simple !iconography that will be !used later in the app

Another nice primer. Simple !iconography that will be !used later in the app !

Unfortunately, users will !find that the iconography!is actually inverted in the!app!

Another nice primer. Simple !iconography that will be !used later in the app !

Unfortunately, users will !find that the iconography!is actually inverted in the!app!

Example #1

Another nice primer. Simple !iconography that will be !used later in the app

Unfortunately, users will !find that the iconography!is actually inverted in the!app!

Example #1

Example #2

A nice way to !establish trust

This icon is typically!used for text !messaging, not!notifications… right?

This icon is typically!used for text !messaging, not!notifications… right?

Nice work emphasizing!preferred action

This icon is typically!used for text !messaging, not!notifications… right?

Nice work emphasizing!preferred action

The button style also mimics!the ‘Continue’ button the !user has encountered and !used in the previous screens.!To avoid dissonance, users!are likely to select this button

Cool feature and the copy!explains why the user !might like to enable it

Clear call to action

Clear call to action

Nice! I love personalization :)

Clear call to action

Nice! I love personalization :)

Also provides a !great introduction to !the diversity of !companies!that RetailMeNot!partners with

Clear call to action

Nice! I love personalization :)

Also provides a !great introduction to !the diversity of !companies!that RetailMeNot!partners with Hm, I do wonder how!

RetailMeNot decided !to order these companies!though…

Clear call to action

Nice! I love personalization :)

Also provides a !great introduction to !the diversity of !companies!that RetailMeNot!partners with Hm, I do wonder how!

RetailMeNot decided !to order these companies!though…

Hm, Why is this not!the real Pizza Hut logo?

I’m a big fan of !the hearts — a!delightful little!animation when!tapped!

Okay! I could !be into this…

Okay! I could !be into this…

Seems like they’re !trying to sneak this in.!Not sure I like !newsletters… :-/

Okay! I could !be into this…

Seems like they’re !trying to sneak this in.!Not sure I like !newsletters…

Nice job clearly promoting !preferred sign up!

Okay! I could !be into this…

Seems like they’re !trying to sneak this in.!Not sure I like !newsletters…

Nice job clearly promoting !preferred sign up!

I chose to put in a false email!to see what would happen…!(email@gnail.comm). There!was no error message and I!was passed on to the next!screen.

Okay! I could !be into this…

Seems like they’re !trying to sneak this in.!Not sure I like !newsletters…

Nice job clearly promoting !preferred sign up!

I chose to put in a false email!to see what would happen…!(email@gnail.comm). There!was no error message and I!was passed on to the next!screen.

There was also no call to!action once I had signed up.!Helpful tips like “check your!email” or confirm address” !could have been nice

Our Best Feed

Love the multiple !feeds — great for !user engagement

Our Best Feed

Love the multiple !feeds — great for !user engagement

Not sure what I would!be buying exactly…!Needs a better!description

Our Best Feed

Love the multiple !feeds — great for !user engagement

Not sure what I would!be buying exactly…!Needs a better!description

Some descriptions are !better than others…

Our Best Feed

Love the multiple !feeds — great for !user engagement

Not sure what I would!be buying exactly…!Needs a better!description

Some descriptions are !better than others…

Cool scrolling interaction. !Nice that users are !able to preview other !deals as they scroll!

Our Best Feed

Bottom of Our Best Feed

Bottom of Our Best Feed

Nice. Leading the!user towards other!app engagement

Bottom of Our Best Feed

Nice. Leading the!user towards other!app engagement

Awesome graphic! Love!how the arrow leads !right down to Favorites!in the Nav bar

Nearby button

Nearby button

Good copy. Reminds!user how feature!can help them

Nearby button

Good copy. Reminds!user how feature!can help them

Preferred action!nicely highlighted

Nearby button

Good copy. Reminds!user how feature!can help them

Preferred action!nicely highlighted

Good way of not forcing!user to make a decision!immediately

Nearby button

Good copy. Reminds!user how feature!can help them

Preferred action!nicely highlighted

Good way of not forcing!user to make a decision!immediately

Allows user to dive !deeper for details

Nearby button

Good copy. Reminds!user how feature!can help them

Preferred action!nicely highlighted

Good way of not forcing!user to make a decision!immediately

Allows user to dive !deeper for details

Important to have !a way for users !to bail out if they!don’t want to activate!Nearby

Nearby button

Good copy. Reminds!user how feature!can help them

Preferred action!nicely highlighted

Good way of not forcing!user to make a decision!immediately

Allows user to dive !deeper for details

Important to have !a way for users !to bail out if they!don’t want to activate!Nearby

Interesting use of teal !as a secondary color. !Aren’t RetailMeNot’s !colors purple and red?

Favorites Button

Favorites Button

Suggesting more stores!I might like… :)

Favorites Button

Suggesting more stores!I might like… :)

Aeropostale? I think!that’s a store for middle!school girls… Not sure!how that was suggested!from Lyft!

Categories Button

Categories Button

Clear and simple!layout with friendly!icons

Categories Button

Clear and simple!layout with friendly!icons

I like the grid iconography but!the section is not organized!that way. A little confusing

RetailMeNot!Mobile !On-boarding

That’s it — !Thanks for taking a look!