SXSWi Panel: We F*cked Up. Exploring Failure with Happy Cog and Friends

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This was a panel that took place at SXSWi on March 13, 2010. The panel was moderated by Kevin M. Hoffman, and featured Tracey Halvorsen (FastSpot), Greg Hoy (Happy Cog East), Wil Reynolds (Seer Interactive), and Greg Storey (Happy Cog West.) The talk was written by Kevin M. Hoffman. The slides were designed by Kevin Sharon and Kevin M. Hoffman.

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#sxswfailure#sxswfailure

#sxswfailure#sxswfailure

#wef*ckedup

TRACEY HALVERSON@fastspottracey

#sxswfailure

failure |ˈfālyər|noun, by

Being in a bad situation and doing nothing about it.

Tracey Halverson

#sxswfailure

#wef*ckedup

GREG HOY@greghoyboy

#sxswfailure

failure |ˈfālyər|noun, by

At the end of the day, not being able to proudly promote the work you’ve done.

Greg Hoy

#sxswfailure

WIL REYNOLDS

@wilreynolds

#sxswfailure

failure |ˈfālyər|noun, by

Occurs whenever I put my head on the pillow and find myself feeling like I’m not doing everything I can to help my clients be successful.

Wil Reynolds

#sxswfailure

GREG STOREY@brilliantcrank

#sxswfailure

failure |ˈfālyər|noun, by

When two or more parties do not communicate clearly, make assumptions, and in doing so set false expectations of one another and the work created.

Greg Storey

#sxswfailure

#sxswfailure

How many different kinds of failure?

#sxswfailure#sxswfailure

#sxswfailure#sxswfailure

#sxswfailure

#sxswfailure

RECOVERABLE FAILURESUNRECOVERABLE FAILURES

RECOVERABLE FAILURES

#sxswfailure

#wef*ckedup

RECOVERABLE FAILURES

SIMPLEMISTAKES

#sxswfailure

#wef*ckedup

RECOVERABLE FAILURES

DID YOU TEST?

#sxswfailure

#wef*ckedup

RECOVERABLE FAILURES

SCOPE ANDEXPECTATIONS

#sxswfailure

#wef*ckedup

RECOVERABLE FAILURES

MANAGE THE UNKNOWN

#sxswfailure

#sxswfailure

“the ménage à trois”

#sxswfailure

RECOVERABLE FAILURES

Q & A

#sxswfailure

RECOVERABLE FAILURES

Q & A1. Pretend you are your own worst

client or coworker.

2. The one that ruined everything.

3. Tell the panel what you do to make projects fail.

4. Confused? I’ll demonstrate.

#sxswfailure

#sxswfailure

UNRECOVERABLE FAILURES

#sxswfailure

UNRECOVERABLE FAILURES

(NOT) GETTINGFIRED

#sxswfailure

UNRECOVERABLE FAILURES

CATASTROPHE

#sxswfailure

UNRECOVERABLE FAILURES

FIRINGCLIENTS

#sxswfailure

#sxswfailure

#sxswfailure

tweet this. If nothing else,

#sxswfailure

#sxswfailure

#sxswfailure

#sxswfailure

#sxswfailure

#sxswfailure

#sxswfailure

#sxswfailure

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Go forth and fail.

@kevinmhoffman

#sxswfailure

#sxswfailure