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Forum for the Future Fashion Futures Mediadesign HS Modedesign 1011 W2012
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Techno-Chic MDH Muenchen
Modedesign 1011, W2012
Anna Backer, Michelle Dowery, Nathalie Schenkel, Christine Braeu
The Scenario
• lightweight living
• Multi-functional products
• Connected world, wide accessibility
• fast-paced, cheap fashion that does not
stress the environment
• fabrics made from new high-tech, low-
impact fibers
• programmable clothes
2
3
Video: „Video Dresses“ by Hussein Chalayan
Link:
http://www.youtube.com/watch?v=U_Tm_w5aODE
• clothes via 3-D body scanners
• virtual dressing room
• biodegradable, non toxic and
can be sprayed on
• Recyclable clothes
• “cradle to cradle”
• Crowd-sourcing fashion
4
5
„Virtual dressing room“ in a fashion store
• Mature generation
predominates
• movement of global
balance of wealth and
power
• China- no longer a
country for low-wage,
but known for equality
and development
• Chinese brands on
the rise
6
Couture from a can
• Since 1995 the Spanish fashion designer Manuel Torres is working on a new way of producing textiles in the future
• textile can be easily sprayed onto the body or any other surface
7
8 Textile sprayed on a chair
• spray consists of a
solvent of short fibers
and polymers
• instant non-woven
material through
cross-linking
9
• colors can be
modified
• can be
washed and
worn again
• possibilities for
personalized
fashion
10
3- D Printer
• technology since 1986
• mostly used in the automobile industry for prototypes
• Today utilized for medical implants, individually-designed football shoes, jewellery, lampshades, racing car parts, solid-state batteries
11
12 Jewelry made from a 3-D printer
How it works:
• Printer, the special ink
and a typical design
program to create a
model of an object
are needed
• develops a three-
dimensional replica
13
• Can be used with a range of different materials for the objects such as plastic, powder, metal and even chocolate
• requires less raw materials than traditional production
• can also build complex ready-made objects
14
• Possibility of
personalization
• Technological
haute couture
fashion of Iris
van Herpen -
noted for her use
of 3D printing
15
• designed each piece with Photoshop and translated it into a 3D object
• Printing these dresses lasted almost a whole week
16
17 3-D printed dress in detail
18
3-D printed dress
by Iris van Herpen
19
3-D printed top
By Iris van Herpen
Chameleon Fashion
• Angel Chang working
with innovative
materials such as
color- changing prints,
light-up fabrics and
self- heating linings
20
• Pleated tunic of
spring/summer
collection 2007
changes color
• Other prints
appear in
sunlight
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Video: „Chameleon Fashion“ by Angel Chang
Link: http://www.youtube.com/watch?v=deNL-BSnNHw
Electricity Generating Textiles
• electricity by weaving tiny wires into a
garment
• wires produce power by being rustled,
stretched or ruffled by a light breeze
• normal fibers of a garment are covered
with nanowires which are made out of zinc
oxide
24
• 50 nanometers in diameter
• could produce 80 milliwatts of electricity on
one square meter of fabric
• would be enough energy to recharge a
portable music player
25
Social networking garments
• Designer Jennifer Darmour is working with wearable technology
• Garment connects wirelessly to Facebook or any other social network
26
• keeps in touch
with friends by only using normal gestures
• integrated into the shoulder part
• can provide a “tapping” feeling to let you know when someone has sent you a message or a comment
27
28 Jennifer Darmour‘s social networking garments
29
Video: campaign „social networking garments“ by
Jennifer Darmour
Link: http://www.electricfoxy.com/projects/ping/
Brand- Requirement for success
Labels…
• had to give attention to serious risks in the past
• had to respond to them strategically
• had to seize the rich opportunities they presented
• had to look out for unexpected competition while developing own skills for the new world
30
• totally new challenges
• well-known brands have disappeared
unable to adapt fast-enough
• A successful brand in 2025 has always been in the right place in the right time
• keeping pace with the latest relevant trends and modernizations
31
• general public is highly intertwined,
connected and has a new sort of
awareness and knowledge
• a prosperous brand must be creative
• difficult to keep a loyal consumer base
32
• Financial incentives: discount offerings
• style incentives: day-by-day outfit suggestions used to maintain the attention of the consumers
• labels which purchase and supply methods adapt best to the conditions of the constant changing world
succeed in business
• offer the consumer to always be connected and online with garments
33
Collection
• Spring/Summer collection for 2025
• Six pieces
• four outfits
• Garments in which social networking
technology is integrated
• The pieces can be manipulated
34
35
Color palette
36
Color palette
37
Color palette
38
Color palette
39
Color palette
40
Color palette
(BANDS FASTENED BY MAGNETS)
ADVANTAGES OF SCENARIO:
+ healthier and wealthier society
Increase of consumption
+ ultra-high-tech
Cheaper and faster provision
New possibilities
A greater range of offerings
+ Always up-to-date
41
+ Highly connected
Access to endless mass of information
+ Emphasis on sustainability
No anxiety of toxics
reuse: Re-processable, reusable,
biodegradable
No waste
42
disadvantages OF SCENARIO:
- Highly connected
Overload of stimuli
- Fast-paced world
Individual: Burn-out
Business : Bankrupt
Countries: Extreme poverty
43
- High levels of automation
Crippling unemployment
- Rapid growth of cities
Provisioning limited
Hastily constructed suburbs
Blackouts and water shortages
44
Sources
• http://www.fabricanltd.com/technology.php
• http://www.economist.com/node/18114221
• http://www.irisvanherpen.com/site/collections/escapism-couture
• http://www.angelchang.com/Page_Collection_3.html
• http://www.foxnews.com/story/0,2933,330615,00.html
• http://www.electricfoxy.com/ping/
• http://inspirationgreen.com/assets/images/Clothes/Sr.%20Amor.jpg
• http://www.fashionisingpictures.net/streetstyle/TechnoChicLourdes6.jpg
• http://van-de-fashion.blogspot.de/2010_07_18_arch
• ive.html
• http://www.3ders.org/images/solidoodle-3-3d-printer-4.jpg
• http://tiptoebutterfly.blogspot.de/2010_07_01_archive.html
• http://profimasking.files.wordpress.com/2011/07/eyemagnet-virtual-fitting-room-motion-detection-1.jpg
• http://www.youtube.com/watch?v=U_Tm_w5aODE
• http://photos.techfieber.de/wp-content/uploads/2012/07/nervous-system-3d-druck-schmuck.jpg
45
Thank you for
your attention 46
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