The good, the bad, the pretty and the ugly

THE GOOD, THE BAD, THE NICE, AND THE UGLY.A look into the practice of contemporary Web design.

By Oliver Reichenstein, @iA

LOOKING BACK

THE GOOD

THE BAD

THE PRETTY

AND THE UGLY

“Flash has had it’s day, but it’s waining.”-- Steve Jobs

“New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.”-- Steve Jobs, April, 2010

So, yes. But here is the thing...

“If you just make an HTML-Document and you put it on the Web it’s already responsive.”--Jeremy Keith

“The Web is responsive by default.”--Andy Hume

Why do we screw it up then?

Because we’re stupid?

Because branding matters?

Because we are too excited about our new opportunities?

Because we have not adapted to the new environment yet?

How do we not screw things up?

“You have structure, you have presentation, you have behavior.”--Jeremy Keith

HTML - StructureCSS - PresentationJava-Script - Behavior

“Use progressive enhancement at every level of the stack.”--Jeremy Keith

LOOKING FORWARD

1. No other Technology evolves as fast as the Web....HTML, CSS are work in progress.

2. Apps are definitely not the future of Web design....better apps are the future of apps.

3. Web Design is 95% Typography....if the future of Web Design is responsive, then the future of typography should be responsive as well. But that’s just me.

CONCLUSION.

THANK YOU.