View
103
Download
3
Category
Preview:
Citation preview
drive penetration with millennials women
task
the customer
• smart shoppers
• read labels
• make informed decisions
• want to live healthy lifestyle
• avoid bad food
• research health trends
• tell people about health
• doesn’t calorie count
• consumes calories that count
• online
• your mom’s drink not yours
• no association with clean
• PURE vs Crystal Light
the brand
• next to unhealthy stuff
• next to competition
• in a place they won’t go
in store
• very little • doesn’t reach the target
the reach
not quite there
adjust brand so that a millennial woman would notice it and try it
move to water aisle
small display in healthy living section
add to impulse section
in store
how we reach them
• hit all major social media
• give them content on clean living lifestyle
• mix branded and not branded
• give them content that interests them
Water. Just so happens to be the best cure for common bodily nuisances like dry skin, headaches and the old-fashioned shitty mood.
POST
ADD CLEAN FLAVOR
DRINKSOME WATER
specific brand positioning …when water sucks.. add clean
@the_cleanlife
#purecrystallight
how we get them to notice
5K
why this will work
you have the product
we direct her to your product
Recommended